Author Archives: markkolier

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About markkolier

Futurist, entrepreneur, left lane driver, baseball lover

Is Amazon too big to care?

Posted on December 3, 2014 by markkolier

The NY Times on Tuesday published an article on Amazon.com and the idea that the company works on ‘disrupting itself’. Scott Galloway of L2 is extensively quoted in the article ‘arguing’ that Amazon does not want to own a piece … Continue reading →

Posted in E-tailing, Marketing stuff | Tagged , , , , , , , , | Leave a comment

Another college shooting hits closer to home

Posted on November 20, 2014 by markkolier

I was planning to write about Facebook and why people ‘like’ brands.  But when I woke up this morning I learned of another round of shootings on a U.S. college campus – Florida State University in Tallahassee, Florida.  Here in … Continue reading →

Posted in Leadership | Tagged , , , , , , | 10 Comments

How did Toyota save the Prius brand?

Posted on November 13, 2014 by markkolier

Recently Toyota Prius has been advertising on television with some amusing spots from Saatchi & Saatchi including one entitled “Rain’ in which an adolescent waits for the rain to wash the fourteen year old family Prius. Another spot entitled ‘Family Portrait’ … Continue reading →

Posted in Advertising, Brand Advertising, Green Products, Marketing stuff | Tagged , , , , | Leave a comment

Marketing intuition – overrated or underrated?

Posted on November 6, 2014 by markkolier

Smart direct marketers have been doing evidenced-based marketing for a very long time. Yet even with the use of old school matrixes prior to the rise of spreadsheet marketing, a fair amount of experienced based intuition would be employed. What … Continue reading →

Posted in Advertising, Best business practices, Data driven marketing, Marketing stuff | Tagged , , , , , , , , | Leave a comment

Five reasons a football tailgate is all about social networking

Posted on October 30, 2014 by markkolier

Because I am an American I watch football.  Some days I watch too much football.  Well almost.  Yet like most football watching fans I don’t attend many games in person.  There are obvious reasons for that – expense being a … Continue reading →

Posted in 50+ market, Advertising to Millenials, Community, Consumer Behavior, Sports Marketing | Tagged , , , , , | 1 Comment

Two fingers in a Tumblr – Yahoo has something to cheer about

Posted on October 23, 2014 by markkolier

              On Wednesday this week the New York Times reported that Yahoo CEO Marissa Mayer said that Yahoo had ‘strong third-quarter financial performance on Tuesday, breaking a pattern of revenue declines and posting profits … Continue reading →

Posted in Blogging, Digital media, Social Media | Tagged , , , , , , | 2 Comments

Have you actually ever stayed in an airbnb place?

Posted on October 17, 2014 by markkolier

Before a couple of weeks ago I would have had to say – no, I think airbnb is a cool idea but I’ve never stayed anywhere via their portal.   That’s not true any longer, I’ve taken the plunge.  It wasn’t … Continue reading →

Posted in Customer Experiences, Innovation, Living in the World Today, Sharing economy, Travel | Tagged , , , , , , , , , | 5 Comments

Commuting and stress – can you relate?

Posted on October 9, 2014 by markkolier

I’ve written about commuting to New York City before.  http://wp.me/pn6jX-jG    http://wp.me/pn6jX-RG .  But I was speaking with a friend recently regarding commuting and he encouraged me to share my description of what it is like.  Living outside of the city … Continue reading →

Posted in Living in the World Today | Tagged , , , , , , , | Leave a comment

Amazon and Apple – are they rivals or partners?

Posted on October 2, 2014 by markkolier

Aggravation: As of last week The Wall Street Journal application that resides on my ‘Original’ Amazon Kindle Fire is no longer is supported by Amazon.  I learned of this when last week I could no longer download the paper.   No … Continue reading →

Posted in Apps, Best business practices, Brand Advertising | Tagged , , , , , , , | 2 Comments

Direct Response Television – A mature industry still in the process of growing up

Posted on September 22, 2014 by markkolier

Most of my career has been in and around direct marketing. Sometimes B2B and sometimes B2C. I’ve attended countless conferences over the years although with my extensive background in print and mail dominates and I’ve had not nearly as much … Continue reading →

Posted in Direct marketing, Direct Response Television, Marketing stuff, Targeting, Television advertising | Tagged , , , , , , , , , | 2 Comments