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Category Archives: Direct Response Television
Direct-to-Consumer marketing is not as easy as it might seem
I’ve been involved with DTC for a large part of my career. I met and did some business with Lillian Vernon a good number of years ago, and if you don’t know her or her company you might find that … Continue reading
Posted in Advertising, Direct marketing, Direct response, Direct Response Television, Entrepreneurship
Tagged CBS Chairman, Digital advertising, Dollar Share, DTC marketing, Four hour work week, Harry's Razors, Lillian Vernon, Ripplewood Holdings, Strauss Zelnick, Tim Ferris, Warby Parker, What happened to Les Moonves
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The Direct-to-Retail model is fading away
If you know anything about direct response marketing, you know that it’s been around for awhile, is currently the rage, and looks and behaves little like it did just ten years ago. In 2008 direct mail had already taken several … Continue reading
Direct Response Television – A mature industry still in the process of growing up
Most of my career has been in and around direct marketing. Sometimes B2B and sometimes B2C. I’ve attended countless conferences over the years although with my extensive background in print and mail dominates and I’ve had not nearly as much … Continue reading
The Way I See It - Mark Kolier 