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Category Archives: Direct sales
The Direct-to-Retail model is fading away
If you know anything about direct response marketing, you know that it’s been around for awhile, is currently the rage, and looks and behaves little like it did just ten years ago. In 2008 direct mail had already taken several … Continue reading
Direct Sales and Direct Response – they are not the same thing
Should you market your great new product or service via retailers or sell direct to the consumer? That’s a question that gets asked every time an entrepreneur considers how to bring their product or service to market. On one hand, … Continue reading
The Way I See It - Mark Kolier 