Category Archives: Direct marketing

The Direct-to-Retail model is fading away

If you know anything about direct response marketing, you know that it’s been around for awhile, is currently the rage, and looks and behaves little like it did just ten years ago. In 2008 direct mail had already taken several … Continue reading

Posted in Direct marketing, Direct response, Direct Response Television, Direct sales, Disruption, E-commerce | Tagged , , , , , , , | Leave a comment

Direct Sales and Direct Response – they are not the same thing

Should you market your great new product or service via retailers or sell direct to the consumer? That’s a question that gets asked every time an entrepreneur considers how to bring their product or service to market. On one hand, … Continue reading

Posted in Direct marketing, Direct response, Direct sales | Tagged , , , , , , | Leave a comment

Dollar Shave again shows the power of direct marketing

My eyes opened wide when I saw the news last week that Dollar Shave Club was sold to packaged goods giant Unilever for $1B. I knew Dollar Shave was disruptive and a fairly new company (five years old). I did … Continue reading

Posted in Brand Advertising, Digital media, Direct marketing | Tagged , , , , | 1 Comment

Sirius XM – Are they serious?

Having recently completed a 3,650-mile drive (that’s nearly 5,900 kilometers for my non-U.S. readers) over a three-week period, I was thankful for the ‘free’ trial offered by Sirius XM Satellite radio. It’s the second free trial for the car I … Continue reading

Posted in Direct marketing, Satellite radio | Tagged , , , , , | Leave a comment

Experienced direct mail professionals should make great internet marketers

I went to see a good friend participate as a panelist at a local direct marketing association HVDMA business lunch today. I was a member of the association for a number of years and generally enjoyed seeing and talking with … Continue reading

Posted in Advertising, Direct Mail, Direct marketing | Tagged , , , , , , , , , | Leave a comment

Lending e-books should be easier

I recently finished a book called The Martian a debut novel by Andrew Weir and enjoyed it very much. In fact I told a number of people about it and many of them seemed interested. Before e-books I would have … Continue reading

Posted in Direct marketing, E-books, E-tailing | Tagged , , , , , , , | 4 Comments

Direct Response Television – A mature industry still in the process of growing up

Most of my career has been in and around direct marketing. Sometimes B2B and sometimes B2C. I’ve attended countless conferences over the years although with my extensive background in print and mail dominates and I’ve had not nearly as much … Continue reading

Posted in Direct marketing, Direct Response Television, Marketing stuff, Targeting, Television advertising | Tagged , , , , , , , , , | 2 Comments