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Tag Archives: Direct response
Direct response has to go beyond ‘just get the order’
In the classic sense, direct response has always been about getting the first order, meeting or beating breakeven, then keeping that new customer in the funnel long enough to actually make a profit. Keeping customers in for a couple of … Continue reading
Direct Sales and Direct Response – they are not the same thing
Should you market your great new product or service via retailers or sell direct to the consumer? That’s a question that gets asked every time an entrepreneur considers how to bring their product or service to market. On one hand, … Continue reading
The Way I See It - Mark Kolier 