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Tag Archives: Harry’s Razors
Can brands be built concurrent with taking day-to-day orders?
When it comes to marketing, I am first and foremost a direct marketer. In today’s language – I am a D-T-C proponent and advocate. Over the years I’ve worked with companies that have cared little about their brand identity (just … Continue reading
Direct response has to go beyond ‘just get the order’
In the classic sense, direct response has always been about getting the first order, meeting or beating breakeven, then keeping that new customer in the funnel long enough to actually make a profit. Keeping customers in for a couple of … Continue reading
Direct-to-Consumer marketing is not as easy as it might seem
I’ve been involved with DTC for a large part of my career. I met and did some business with Lillian Vernon a good number of years ago, and if you don’t know her or her company you might find that … Continue reading
Posted in Advertising, Direct marketing, Direct response, Direct Response Television, Entrepreneurship
Tagged CBS Chairman, Digital advertising, Dollar Share, DTC marketing, Four hour work week, Harry's Razors, Lillian Vernon, Ripplewood Holdings, Strauss Zelnick, Tim Ferris, Warby Parker, What happened to Les Moonves
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The Direct-to-Retail model is fading away
If you know anything about direct response marketing, you know that it’s been around for awhile, is currently the rage, and looks and behaves little like it did just ten years ago. In 2008 direct mail had already taken several … Continue reading
The Way I See It - Mark Kolier 