Tag Archives: DMA

The Direct-to-Retail model is fading away

If you know anything about direct response marketing, you know that it’s been around for awhile, is currently the rage, and looks and behaves little like it did just ten years ago. In 2008 direct mail had already taken several … Continue reading

Posted in Direct marketing, Direct response, Direct Response Television, Direct sales, Disruption, E-commerce | Tagged , , , , , , , | Leave a comment

Advertising today – pardon the interruption

I spent the day today as a judging chair for the first round of the 2011 Direct Marketing Association (DMA) International Echo awards at the DMA headquarters in New York City. I’ve been judging the Echo awards for something like … Continue reading

Posted in Advertising, Best business practices, Marketing stuff | Tagged , , , , , , , | Leave a comment

The NY ‘Digital Marketing Days’ show that weren’t

I just could not let it go. The DMA bought the trade show DMDays NY (DMDNY) several years ago. Not a bad move and it sort of made sense as a replacement for the now defunct DMA spring show. I’ve … Continue reading

Posted in Marketing stuff, Social Media | Tagged , , , , , , | Leave a comment

Who should be the next President of the Direct Marketing Association?

I’ve already asked the question is the DMA still relevant after attending the annual conference in San Diego this past October.   But with the abrupt resignation of John Greco this week those thoughts have come to mind again.  When I … Continue reading

Posted in Marketing stuff | Tagged , , , , | Leave a comment

Direct Marketing Association thoughts – is it still relevant?

As I sit in the San Diego Airport waiting to go home I have just spent three nice days in one of America’s nicest cities. I have attended my 22nd DMA conference. This membership organization that began as the Direct … Continue reading

Posted in Marketing stuff | Tagged , , , , , , , | Leave a comment