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Tag Archives: DMA
If you know anything about direct response marketing, you know that it’s been around for awhile, is currently the rage, and looks and behaves little like it did just ten years ago. In 2008 direct mail had already taken several … Continue reading
I spent the day today as a judging chair for the first round of the 2011 Direct Marketing Association (DMA) International Echo awards at the DMA headquarters in New York City. I’ve been judging the Echo awards for something like … Continue reading
I’ve already asked the question is the DMA still relevant after attending the annual conference in San Diego this past October. But with the abrupt resignation of John Greco this week those thoughts have come to mind again. When I … Continue reading