Tag Archives: DM News

LinkedIn’s market value may have taken a hit but it’s more valuable to me than ever

Posted on August 10, 2011 by

Last Friday and this past Monday the stock market took major hits. Yesterday it came back. One of the biggest losers was LinkedIn which some say was overvalued. While I am not all that knowledgeable when it comes to company … Continue reading →

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Email marketing has entered the vortex

Posted on June 29, 2011 by

I know I’ve felt it coming on for quite a while now but a report from DM News on June 27th http://bit.ly/junPy3 offers some pretty sobering metrics on open rates, overall email deliverability as well as unsubscribe rates. The suggestions … Continue reading →

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Consumers say ‘Dont track on me’

Posted on December 27, 2010 by

I saw an article last week in the DM News http://bit.ly/euzIOK noting that two-thirds of “consumers oppose online behavioral tracking and targeted advertising based on it, according to a Gallup/USAToday poll conducted earlier this month. Consumers were surveyed about the … Continue reading →

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Direct Marketing Association thoughts – is it still relevant?

Posted on October 20, 2009 by

As I sit in the San Diego Airport waiting to go home I have just spent three nice days in one of America’s nicest cities. I have attended my 22nd DMA conference. This membership organization that began as the Direct … Continue reading →

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