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Tag Archives: Social Media
Social media can and does provide users with true utility in the real world
When people think about all those lost hours on Facebook, Instagram, Snapchat, Twitter, Pinterest, LinkedIn, or any other social network do they think about the true utility or value in passing time engaging on these networks? The answer is a … Continue reading
LinkedIn’s market value may have taken a hit but it’s more valuable to me than ever
Last Friday and this past Monday the stock market took major hits. Yesterday it came back. One of the biggest losers was LinkedIn which some say was overvalued. While I am not all that knowledgeable when it comes to company … Continue reading
Direct mail grows in defiance of ‘print is dead’
Despite all the talk about marketing via social networks, mobile marketing and digital display, the ‘traditional’ consistently performing channel – good old direct mail – continues to grow. While mass mailings of the 1980’s and 1990’s have diminished (I still … Continue reading
The laws of marketing attraction
According to the “State of Inbound Marketing Report” from Hubspot, as reported by Marketing Charts, inbound marketing is continuing to grow in importance at the expense of outbound marketing. This is good news and further validation that paid search, SEO, … Continue reading
The Way I See It - Mark Kolier 