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Tag Archives: Digital advertising
Direct-to-Consumer marketing is not as easy as it might seem
I’ve been involved with DTC for a large part of my career. I met and did some business with Lillian Vernon a good number of years ago, and if you don’t know her or her company you might find that … Continue reading
Posted in Advertising, Direct marketing, Direct response, Direct Response Television, Entrepreneurship
Tagged CBS Chairman, Digital advertising, Dollar Share, DTC marketing, Four hour work week, Harry's Razors, Lillian Vernon, Ripplewood Holdings, Strauss Zelnick, Tim Ferris, Warby Parker, What happened to Les Moonves
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A portable professional life after two weeks
Now that road trip #1 has been over for nearly a week and I’m for a month ‘living’ out west 3,250 miles from home base, it’s real. And disrupting. And I love it. I wake up and a at work … Continue reading
Dollar Shave again shows the power of direct marketing
My eyes opened wide when I saw the news last week that Dollar Shave Club was sold to packaged goods giant Unilever for $1B. I knew Dollar Shave was disruptive and a fairly new company (five years old). I did … Continue reading
Chinese dance troupe Shen Yun is a big digital advertiser in the USA
If you live in or around any major city in the U.S. you’re are likely to have seen advertising for something called Shen Yun which appears to be some sort of Chinese dance troupe along the lines of Cirque du … Continue reading
Why isn’t there a current advertiser tab on newspaper and magazine website home pages?
While I was thumbing through the newspaper this morning (yes the analog printed version) I was again thinking about switching to a tablet or e-Reader subscription when our current subscriptions expire. As I moved through the paper I noticed the … Continue reading
Direct mail grows in defiance of ‘print is dead’
Despite all the talk about marketing via social networks, mobile marketing and digital display, the ‘traditional’ consistently performing channel – good old direct mail – continues to grow. While mass mailings of the 1980’s and 1990’s have diminished (I still … Continue reading
The Way I See It - Mark Kolier 