Tag Archives: Digital advertising

A portable professional life after two weeks

Now that road trip #1 has been over for nearly a week and I’m for a month ‘living’ out west 3,250 miles from home base, it’s real. And disrupting. And I love it. I wake up and a at work … Continue reading

Posted in Living in the World Today, Travel | Tagged , , , , , , | 1 Comment

Dollar Shave again shows the power of direct marketing

My eyes opened wide when I saw the news last week that Dollar Shave Club was sold to packaged goods giant Unilever for $1B. I knew Dollar Shave was disruptive and a fairly new company (five years old). I did … Continue reading

Posted in Brand Advertising, Digital media, Direct marketing | Tagged , , , , | 1 Comment

Chinese dance troupe Shen Yun is a big digital advertiser in the USA

If you live in or around any major city in the U.S. you’re are likely to have seen advertising for something called Shen Yun which appears to be some sort of Chinese dance troupe along the lines of Cirque du … Continue reading

Posted in Advertising, China Marketing, Digital media, International business, Marketing stuff | Tagged , , , , , | Leave a comment

Why isn’t there a current advertiser tab on newspaper and magazine website home pages?

While I was thumbing through the newspaper this morning (yes the analog printed version) I was again thinking about switching to a tablet or e-Reader subscription when our current subscriptions expire. As I moved through the paper I noticed the … Continue reading

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Direct mail grows in defiance of ‘print is dead’

Despite all the talk about marketing via social networks, mobile marketing and digital display, the ‘traditional’ consistently performing channel – good old direct mail – continues to grow. While mass mailings of the 1980’s and 1990’s have diminished (I still … Continue reading

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