Tag Archives: direct mail prospecting

Stock brokerage cold call prospecting – how could it still work?

I am sitting at my desk and the phone rings. For some reason our company does not have caller ID. On the other end of the phone is a young (or so I assume) man (in fact I cannot recall … Continue reading

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Direct mail grows in defiance of ‘print is dead’

Despite all the talk about marketing via social networks, mobile marketing and digital display, the ‘traditional’ consistently performing channel – good old direct mail – continues to grow. While mass mailings of the 1980’s and 1990’s have diminished (I still … Continue reading

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