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Tag Archives: Direct Mail Growth
Experienced direct mail professionals should make great internet marketers
I went to see a good friend participate as a panelist at a local direct marketing association HVDMA business lunch today. I was a member of the association for a number of years and generally enjoyed seeing and talking with … Continue reading
Direct mail grows in defiance of ‘print is dead’
Despite all the talk about marketing via social networks, mobile marketing and digital display, the ‘traditional’ consistently performing channel – good old direct mail – continues to grow. While mass mailings of the 1980’s and 1990’s have diminished (I still … Continue reading
The Way I See It - Mark Kolier 