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Last week I had lunch with a friend who I met through business. He runs a very good company that helps other companies manage and leverage their data as well as aggregate outside data to help make accurate real-time marketing … Continue reading →
Despite all the talk about marketing via social networks, mobile marketing and digital display, the ‘traditional’ consistently performing channel – good old direct mail – continues to grow. While mass mailings of the 1980’s and 1990’s have diminished (I still … Continue reading →