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Tag Archives: Big Data
Marketing 101 – Use evidence of success to drive decisions
Data-driven marketing, Big Data, and all the related terms should be at the forefront of the minds of marketers. 73% of all digital spending in 2016 will be purchased programmatically. http://www.pymnts.com/news/retail/2016/is-the-future-of-advertising-already-here/. Do more of what works, less of what … Continue reading
Will Serial cookie deleters change online tracking for the better?
Last week I had lunch with a friend who I met through business. He runs a very good company that helps other companies manage and leverage their data as well as aggregate outside data to help make accurate real-time marketing … Continue reading
Posted in Best business practices, Communication, Innovation, Marketing stuff, Personal Privacy, Technology
Tagged 'The Bubble', Abine.com, AdAge, AllAnonymity.com, Big Data, cookie deletion, Do not track, Eli Pariser, Free conference call.com, IE 10, Jeffrey Rosen, Justin Bieber, New York Times Magazine, Scott Meyer, serial cookie deletion
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