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Category Archives: Personal Privacy
U.S. Healthcare begins to go back to go forward – the return of the house call
As an agency working in a variety of aspects and segments of healthcare marketing, our team has acquired a broad view of healthcare marketing. One trend that seems clear is that with the continued growth of healthcare EHR (electronic health … Continue reading
The DMV is still where you’d rather not be
As the nation that invented the driving of automobiles, any licensed driver feels a chill go up his or her spine when they have to consider a trip to the Department of Motor Vehicles. I’ve been going there now for … Continue reading
Posted in Living in the World Today, Personal Privacy
Tagged DMV, Privatization, Technology in public spaces
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What Cable TV companies can do with triple play subscriptions will freak you out
While we wait for the Comcast/Time Warner deal to happen (or not) the ongoing discussion as to the future of ‘cable TV’ providers (a misnomer to be sure) presents marketers with some interesting opportunities. The advent of ‘triple play’ options … Continue reading
Posted in Cable Television, Internet television, Personal Privacy
Tagged Cable TV triple play, Cablevision, Comcast, data sharing, Time Warner
2 Comments
Acxiom – a huge data marketing company that knows things about you
Having been in the direct marketing business for much of my career I have been familiar with Little Rock, Arkansas-based Acxiom including yesterday when he formally introduced http://www.aboutthedata.com an Acxiom website that offers consumers the chance to review some of … Continue reading
Posted in Advertising, Best business practices, Data collection, Data driven marketing, Living in the World Today, Marketing stuff, Personal Privacy
Tagged Acxiom, Allaboutdata.com, Dun & Bradstreet, Experian, Julie Brill, New York Times, Personal data collection, Scott Howe, selling consumer data
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Annoying Automated Algorithmic ‘Suggestions’
I’m not sure if Amazon.com was the first company to offer crowd-sourced algorithmic suggestions of books I might like to read based on my browsing and buying history but certainly Amazon was one of the first. I’ve written about this … Continue reading
Posted in Best business practices, Customer Experiences, Entertainment, Innovation, Marketing stuff, Personal Privacy, Social Media, Technology
Tagged algorithmic suggestions, Amazon.com, Bill Evans, Coleman Hawkins, Facebook, Oscar Peterson, recommendation systems, Spotify.com, Thelonius Monk
2 Comments
At all costs avoid the ‘endless feedback loop of you’
I wrote a post recently about serial cookie deleters in relation to online tracking http://wp.me/pn6jX-Iw. One of the sources I cited was Jeffrey Rosen’s Sunday NY Times article “Who do they think you are” . I also noted a line in … Continue reading
Will Serial cookie deleters change online tracking for the better?
Last week I had lunch with a friend who I met through business. He runs a very good company that helps other companies manage and leverage their data as well as aggregate outside data to help make accurate real-time marketing … Continue reading
Posted in Best business practices, Communication, Innovation, Marketing stuff, Personal Privacy, Technology
Tagged 'The Bubble', Abine.com, AdAge, AllAnonymity.com, Big Data, cookie deletion, Do not track, Eli Pariser, Free conference call.com, IE 10, Jeffrey Rosen, Justin Bieber, New York Times Magazine, Scott Meyer, serial cookie deletion
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Hey Proflowers – no thanks for the reminder
Good marketers understand the value of a well-timed and relevant reminder email. Reaching a prospect or customer with a value-oriented message when they are considering a purchase decision is crucial to campaign success. I’ve purchased flower bouquets several times over … Continue reading
Would my coaching youth baseball when I don’t have a child in the program be creepy?
My children are all grown up now (meaning they are over eighteen). Accordingly my days and nights as a father are quite a bit different from what they were just ten years ago. This is because I was a dedicated … Continue reading
Procter and Gamble says no to streaming video
This week Procter & Gamble announced http://bit.ly/I262sG that it would ban employee access to Netflix and Pandora in order to save bandwith at the company headquarters in Cincinnati. My first reaction was that banning internet site access never seems to … Continue reading
The Way I See It - Mark Kolier 