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Category Archives: Personal Privacy
As an agency working in a variety of aspects and segments of healthcare marketing, our team has acquired a broad view of healthcare marketing. One trend that seems clear is that with the continued growth of healthcare EHR (electronic health … Continue reading
As the nation that invented the driving of automobiles, any licensed driver feels a chill go up his or her spine when they have to consider a trip to the Department of Motor Vehicles. I’ve been going there now for … Continue reading
While we wait for the Comcast/Time Warner deal to happen (or not) the ongoing discussion as to the future of ‘cable TV’ providers (a misnomer to be sure) presents marketers with some interesting opportunities. The advent of ‘triple play’ options … Continue reading
Having been in the direct marketing business for much of my career I have been familiar with Little Rock, Arkansas-based Acxiom including yesterday when he formally introduced http://www.aboutthedata.com an Acxiom website that offers consumers the chance to review some of … Continue reading
I wrote a post recently about serial cookie deleters in relation to online tracking http://wp.me/pn6jX-Iw. One of the sources I cited was Jeffrey Rosen’s Sunday NY Times article “Who do they think you are” . I also noted a line in … Continue reading
Good marketers understand the value of a well-timed and relevant reminder email. Reaching a prospect or customer with a value-oriented message when they are considering a purchase decision is crucial to campaign success. I’ve purchased flower bouquets several times over … Continue reading
My children are all grown up now (meaning they are over eighteen). Accordingly my days and nights as a father are quite a bit different from what they were just ten years ago. This is because I was a dedicated … Continue reading
This week Procter & Gamble announced http://bit.ly/I262sG that it would ban employee access to Netflix and Pandora in order to save bandwith at the company headquarters in Cincinnati. My first reaction was that banning internet site access never seems to … Continue reading