Category Archives: Healthcare marketing

Medical Device Marketing and Advertising are two different things

The back and forth between sales and marketing in companies have been around from the start of corporate business enterprises. Our shop has done a great deal of medical device advertising and promotion. We’ve helped internal marketing departments with messaging … Continue reading

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Candy and Soda manufacturers have to adapt to survive

Much of my work these days is focused on healthcare marketing. What’s become important to keeping me fresh (or fresher) from getting healthcare-stale, are opportunities to work outside the healthcare space. My professional career has certainly had an, ‘adapt or … Continue reading

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U.S. Healthcare begins to go back to go forward – the return of the house call

As an agency working in a variety of aspects and segments of healthcare marketing, our team has acquired a broad view of healthcare marketing. One trend that seems clear is that with the continued growth of healthcare EHR (electronic health … Continue reading

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Ready? Your Healthcare provider will be contacting you MUCH more often

Let me start by noting that I am excited and in favor of the use of telemedicine. The expectation is the delivery of timely and accurate care. As co-owner of a small business I am faced with the same healthcare … Continue reading

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Healthcare and Mobile communication are right for each other

Since I went to see my doctor last week for my annual physical I thought about the interaction that I have with my doctor and how mobile communication could enhance that experience. If you are like most people you get … Continue reading

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