Category Archives: Healthcare marketing

Candy and Soda manufacturers have to adapt to survive

Posted on April 18, 2019 by

Much of my work these days is focused on healthcare marketing. What’s become important to keeping me fresh (or fresher) from getting healthcare-stale, are opportunities to work outside the healthcare space. My professional career has certainly had an, ‘adapt or … Continue reading →

Posted in Disruption, Grocery marketing, Healthcare, Healthcare Advertising, Healthcare marketing | Tagged , , , , , , , , | Leave a comment

U.S. Healthcare begins to go back to go forward – the return of the house call

Posted on April 25, 2018 by

As an agency working in a variety of aspects and segments of healthcare marketing, our team has acquired a broad view of healthcare marketing. One trend that seems clear is that with the continued growth of healthcare EHR (electronic health … Continue reading →

Posted in Healthcare, Healthcare marketing, Personal Privacy | Tagged , , , , , , , , , , | Leave a comment

Ready? Your Healthcare provider will be contacting you MUCH more often

Posted on March 6, 2018 by

Let me start by noting that I am excited and in favor of the use of telemedicine. The expectation is the delivery of timely and accurate care. As co-owner of a small business I am faced with the same healthcare … Continue reading →

Posted in Consumer Behavior, Healthcare marketing | Tagged , , | Leave a comment

Healthcare and Mobile communication are right for each other

Posted on April 4, 2012 by

Since I went to see my doctor last week for my annual physical I thought about the interaction that I have with my doctor and how mobile communication could enhance that experience. If you are like most people you get … Continue reading →

Posted in Communication, Customer Experiences, Healthcare marketing, Marketing stuff, Mobile Communication, Technology | Tagged , , , , , , , , | Leave a comment