Category Archives: Healthcare Advertising

Candy and Soda manufacturers have to adapt to survive

Much of my work these days is focused on healthcare marketing. What’s become important to keeping me fresh (or fresher) from getting healthcare-stale, are opportunities to work outside the healthcare space. My professional career has certainly had an, ‘adapt or … Continue reading

Posted in Disruption, Grocery marketing, Healthcare, Healthcare Advertising, Healthcare marketing | Tagged , , , , , , , , | Leave a comment

NY Health Insurer Oscar wants to get in your shorts

I don’t live in New York State and as such am not able to consider Oscar as our health insurance company, but I’ve watched the development of this interesting web-based insurance company.  An article in Fortune Magazine this past December … Continue reading

Posted in Data collection, Healthcare Advertising, Living in the World Today | Tagged , , , , , , , | Leave a comment