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Category Archives: Healthcare Advertising
If you’re healthy does your GP doctor ever think about you?
Being in good health is a blessing. People who are not in good health can have frequent encounters with a variety of doctors/specialists. And then there are many that are not able to afford consistent good quality health care. I … Continue reading
Medical Device Marketing and Advertising are two different things
The back and forth between sales and marketing in companies have been around from the start of corporate business enterprises. Our shop has done a great deal of medical device advertising and promotion. We’ve helped internal marketing departments with messaging … Continue reading
Posted in Healthcare, Healthcare Advertising, Healthcare marketing, Marketing stuff
Tagged Direct-to-Patient advertising, Direct-to-patient marketing, Marketing to medical device distributors, Marketing to surgeons, Medical device advertising, Medical device distributors, Medical device marketing, pharmaceutical advertising
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Candy and Soda manufacturers have to adapt to survive
Much of my work these days is focused on healthcare marketing. What’s become important to keeping me fresh (or fresher) from getting healthcare-stale, are opportunities to work outside the healthcare space. My professional career has certainly had an, ‘adapt or … Continue reading
NY Health Insurer Oscar wants to get in your shorts
I don’t live in New York State and as such am not able to consider Oscar as our health insurance company, but I’ve watched the development of this interesting web-based insurance company. An article in Fortune Magazine this past December … Continue reading
The Way I See It - Mark Kolier 