Category Archives: Data collection

Do I want to buy a Facebook ‘Portal’ device?

Posted on November 28, 2018 by markkolier

Having a daughter that lives in a city located almost 1,000 miles away is sometimes frustrating. I miss her and wish I could see her and spend time with her more often. And I know I am in good company … Continue reading →

Posted in Communication, Data collection, Facebook, Living in the World Today, Marketing stuff, Personal Technology, Technology | Tagged , , , , , , | Leave a comment

Bad data is worse than no data

Posted on November 17, 2016 by markkolier

Last week’s Election Day here in the United States was a bad day for data modelers, not to mention data overall. One thing that interested me (and many people) very much was that almost EVERYONE got it wrong. As we … Continue reading →

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Under-18 student data should be sacred

Posted on September 3, 2015 by markkolier

When I was really young I really believed that PF Flyers would make me “Run Faster, Jump Higher!), and had I had the ability to purchase I would have purchased as many pairs as possible. Fortunately my mother knew better … Continue reading →

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NY Health Insurer Oscar wants to get in your shorts

Posted on February 12, 2015 by markkolier

I don’t live in New York State and as such am not able to consider Oscar as our health insurance company, but I’ve watched the development of this interesting web-based insurance company.  An article in Fortune Magazine this past December … Continue reading →

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Are you marketing to customer prospects or customer suspects?

Posted on May 28, 2014 by markkolier

By now most people are aware that Facebook likes, retweets on Twitter and recommendations on Linked In don’t pave a smooth road to customer acquisition.    We’d all like that to be the case but it simply isn’t a linear equation. … Continue reading →

Posted in Advertising, Best business practices, Data collection, Data driven marketing, Digital media, Direct Mail, Direct marketing | Tagged , , , , , | Leave a comment

Customer Data Profile Appending – the genie is already out of the bottle

Posted on February 3, 2014 by markkolier

The Wall Street Journal wrote about it last Thursday January 30th in an article entitled ‘How a Family Tragedy Landed on a Retailer’s Mailing’ Forbes wrote about it the week prior –   ‘OfficeMax Blames Data Broker For ‘Daughter Killed in Car … Continue reading →

Posted in Advertising, Best business practices, Consumer Behavior, Data collection, Data driven marketing, Marketing stuff, Technology | Tagged , , , , , | Leave a comment

When will Foursquare sell you your own data?

Posted on October 14, 2013 by markkolier

I am still checking in on Foursquare.   I’m not entirely sure why I do, but it’s become part of my daily routine.   Earlier this year Foursquare received $451 million in additional funding.   According to Forbes Magazine and an article by Jeff … Continue reading →

Posted in Advertising, Best business practices, Data collection, Data driven marketing, Digital media, Social Media | Tagged , , , , , , | Leave a comment

Acxiom – a huge data marketing company that knows things about you

Posted on September 5, 2013 by markkolier

  Having been in the direct marketing business for much of my career I have been familiar with Little Rock, Arkansas-based Acxiom including yesterday when he formally introduced http://www.aboutthedata.com an Acxiom website that offers consumers the chance to review some of … Continue reading →

Posted in Advertising, Best business practices, Data collection, Data driven marketing, Living in the World Today, Marketing stuff, Personal Privacy | Tagged , , , , , , , , | Leave a comment