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Category Archives: Data collection
Do I want to buy a Facebook ‘Portal’ device?
Having a daughter that lives in a city located almost 1,000 miles away is sometimes frustrating. I miss her and wish I could see her and spend time with her more often. And I know I am in good company … Continue reading
Bad data is worse than no data
Last week’s Election Day here in the United States was a bad day for data modelers, not to mention data overall. One thing that interested me (and many people) very much was that almost EVERYONE got it wrong. As we … Continue reading
Posted in Data collection, Data driven marketing
Tagged 2016 election, bad data, Data, data modeling, verfiied data
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Under-18 student data should be sacred
When I was really young I really believed that PF Flyers would make me “Run Faster, Jump Higher!), and had I had the ability to purchase I would have purchased as many pairs as possible. Fortunately my mother knew better … Continue reading
NY Health Insurer Oscar wants to get in your shorts
I don’t live in New York State and as such am not able to consider Oscar as our health insurance company, but I’ve watched the development of this interesting web-based insurance company. An article in Fortune Magazine this past December … Continue reading
Are you marketing to customer prospects or customer suspects?
By now most people are aware that Facebook likes, retweets on Twitter and recommendations on Linked In don’t pave a smooth road to customer acquisition. We’d all like that to be the case but it simply isn’t a linear equation. … Continue reading
Posted in Advertising, Best business practices, Data collection, Data driven marketing, Digital media, Direct Mail, Direct marketing
Tagged Marketing suspects and prospects, More likes equals more customers?, Renewal mailings, Value of Facebook likes, Value of LinkedIn recommendations, Value of Retweets
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Customer Data Profile Appending – the genie is already out of the bottle
The Wall Street Journal wrote about it last Thursday January 30th in an article entitled ‘How a Family Tragedy Landed on a Retailer’s Mailing’ Forbes wrote about it the week prior – ‘OfficeMax Blames Data Broker For ‘Daughter Killed in Car … Continue reading
Posted in Advertising, Best business practices, Consumer Behavior, Data collection, Data driven marketing, Marketing stuff, Technology
Tagged Building customer profiles, customer data, Data appending, data broker blamed, Forbes.com article on daughter killed in car crash, Office Max blaming data broker
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When will Foursquare sell you your own data?
I am still checking in on Foursquare. I’m not entirely sure why I do, but it’s become part of my daily routine. Earlier this year Foursquare received $451 million in additional funding. According to Forbes Magazine and an article by Jeff … Continue reading
Acxiom – a huge data marketing company that knows things about you
Having been in the direct marketing business for much of my career I have been familiar with Little Rock, Arkansas-based Acxiom including yesterday when he formally introduced http://www.aboutthedata.com an Acxiom website that offers consumers the chance to review some of … Continue reading
Posted in Advertising, Best business practices, Data collection, Data driven marketing, Living in the World Today, Marketing stuff, Personal Privacy
Tagged Acxiom, Allaboutdata.com, Dun & Bradstreet, Experian, Julie Brill, New York Times, Personal data collection, Scott Howe, selling consumer data
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