Category Archives: Data collection

Do I want to buy a Facebook ‘Portal’ device?

Having a daughter that lives in a city located almost 1,000 miles away is sometimes frustrating. I miss her and wish I could see her and spend time with her more often. And I know I am in good company … Continue reading

Posted in Communication, Data collection, Facebook, Living in the World Today, Marketing stuff, Personal Technology, Technology | Tagged , , , , , , | Leave a comment

Bad data is worse than no data

Last week’s Election Day here in the United States was a bad day for data modelers, not to mention data overall. One thing that interested me (and many people) very much was that almost EVERYONE got it wrong. As we … Continue reading

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Under-18 student data should be sacred

When I was really young I really believed that PF Flyers would make me “Run Faster, Jump Higher!), and had I had the ability to purchase I would have purchased as many pairs as possible. Fortunately my mother knew better … Continue reading

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NY Health Insurer Oscar wants to get in your shorts

I don’t live in New York State and as such am not able to consider Oscar as our health insurance company, but I’ve watched the development of this interesting web-based insurance company.  An article in Fortune Magazine this past December … Continue reading

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Are you marketing to customer prospects or customer suspects?

By now most people are aware that Facebook likes, retweets on Twitter and recommendations on Linked In don’t pave a smooth road to customer acquisition.    We’d all like that to be the case but it simply isn’t a linear equation. … Continue reading

Posted in Advertising, Best business practices, Data collection, Data driven marketing, Digital media, Direct Mail, Direct marketing | Tagged , , , , , | Leave a comment

Customer Data Profile Appending – the genie is already out of the bottle

The Wall Street Journal wrote about it last Thursday January 30th in an article entitled ‘How a Family Tragedy Landed on a Retailer’s Mailing’ Forbes wrote about it the week prior –   ‘OfficeMax Blames Data Broker For ‘Daughter Killed in Car … Continue reading

Posted in Advertising, Best business practices, Consumer Behavior, Data collection, Data driven marketing, Marketing stuff, Technology | Tagged , , , , , | Leave a comment

When will Foursquare sell you your own data?

I am still checking in on Foursquare.   I’m not entirely sure why I do, but it’s become part of my daily routine.   Earlier this year Foursquare received $451 million in additional funding.   According to Forbes Magazine and an article by Jeff … Continue reading

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