Tag Archives: Forbes.com article on daughter killed in car crash

Customer Data Profile Appending – the genie is already out of the bottle

The Wall Street Journal wrote about it last Thursday January 30th in an article entitled ‘How a Family Tragedy Landed on a Retailer’s Mailing’ Forbes wrote about it the week prior –   ‘OfficeMax Blames Data Broker For ‘Daughter Killed in Car … Continue reading

Posted in Advertising, Best business practices, Consumer Behavior, Data collection, Data driven marketing, Marketing stuff, Technology | Tagged , , , , , | Leave a comment