Category Archives: Marketing stuff

Things I am thinking about with regard to customer experiences and marketing

What if our agency prefers not to specialize?

Posted on January 11, 2018 by

My business partner and I run a small marketing and advertising ‘shop’ with an office on Madison Avenue. Yes we’re Mad Men. Ok that’s out of the way. We’re successful and have been growing our business over the past few … Continue reading →

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A lack of marketing is not helping digital editions

Posted on October 24, 2017 by

I ride a train to and from New York City most of the days of the month. It takes over an hour on the train itself. I make an effort to pass the time reading all sorts of things. I … Continue reading →

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Marketing and Podcasts

Posted on September 12, 2017 by

Had the iPod not been developed what would we call recorded audio programs today? I went to Wikipedia: Podcasting, first known as “audioblogging”, has its roots dating back to the 1980s. With the advent of broadband internet and portable digital … Continue reading →

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Stopping my mental pricing bias

Posted on August 21, 2017 by

Many years ago (ok it was 1983), before he was a big-time star, I saw Jerry Seinfeld do a stand-up routine in Boston. He did a bit that went something like “I can’t compete with my father’s stories about the … Continue reading →

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‘Please don’t litter’ – a marketing success story

Posted on July 26, 2017 by

Back in the day (that is when I was much younger), littering was a notable problem in the United States. There were seemingly constant campaigns delivered under the ‘Keep America Beautiful’ organization banner. The crying American Indian “Iron Eyes Cody”: … Continue reading →

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AARP – does it have a long-term future?

Posted on July 6, 2017 by

In April of 2012 I wrote a post on what I felt was the need for AARP to change its messaging and to re-brand. Some of the recent television spots feature AARP CEO Jo Ann Jenkins in which she promotes AARP … Continue reading →

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23 books I finished in 2016

Posted on January 5, 2017 by

There’s a part of me that believes ‘You are what you read”.   Some years ago I realized that I was not reading much aside from magazines, newspapers, and marketing and advertising industry articles.   I set a goal to read 2 … Continue reading →

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