Category Archives: Marketing stuff

Things I am thinking about with regard to customer experiences and marketing

Buy now pay later is better than a Christmas Club account

Posted on December 13, 2021 by markkolier

The hot marketing term this year has a memorable acronym – BNPL. Buy Now Pay later differs from a credit purchase since there’s zero interest charged whether by future monthly installments or future deferred payment of any type. Keep in … Continue reading →

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Funnel marketing and low-cost distribution has created message assault!

Posted on February 17, 2021 by markkolier

As a longtime direct response marketer, I’ve often employed regression analysis in order to better understand prospect and customer behavior.  When printed magazines were in their heyday and reader renewal subscriptions were a lifeblood to advertising revenue, regression analysis allowed … Continue reading →

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The U.S. – China Syndrome today

Posted on December 14, 2020 by markkolier

When I think about the interesting and good times I spent traveling in and around China, I have fond memories of the people I met and the places I went.  Admittedly, as a business endeavor, my efforts to help Chinese … Continue reading →

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Let’s help save restaurants but restaurants can also help themselves

Posted on November 19, 2020 by markkolier

We’re more than 8 months into the Covid-19 pandemic, and owner-operated as well as chain restaurants like California Pizza Kitchen and Le Pain Quotidien,have gone bankrupt or out of business altogether. Many other chains are on the brink or worse. … Continue reading →

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Commuting, working, eating & living in metro NYC during a mature pandemic

Posted on September 14, 2020 by markkolier

It is safe to say that these are no longer the early stages of the global 2020 Covid-19 pandemic.  I have been asked a number of times ‘what’s is it like in and around New York City?’  Until recently, aside … Continue reading →

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Digital natives have an advantage during the Coronavirus pandemic

Posted on August 24, 2020 by markkolier

If you are under 40 you are a digital native.  Most of the under-40 group has been online since at least their teenage years. Having been attached to screens and aspects of the virtual world has made this group much … Continue reading →

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The point I missed about podcasts

Posted on August 3, 2020 by markkolier

A couple of years ago I posted that I liked podcasts well enough but felt that since I could read so much faster than I could listen.. Continue reading →

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Dining out and going back into the cave

Posted on July 9, 2020 by markkolier

A recent post was about fine dining restaurants and face masks not going well together. Well I have an admission to make. About ten days ago I went to a restaurant.  AND I wore pants!  My wife and I met … Continue reading →

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E-mail communication during a Global Pandemic

Posted on June 25, 2020 by markkolier

I belong to two gyms one of which is $10/month and the other in New York City is more expensive but not crazy. I have not been to either gym since March, and I am in no hurry to get … Continue reading →

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Road trip over – back in the office

Posted on March 3, 2020 by markkolier

The five-day trip back east from the California desert was a breeze.  We drove not more than 10 hours in any one day. Most days were between 8 and 10 hours.  Weather was not an issue at all which was … Continue reading →

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