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- Offers that don’t motivate devalue the brand September 5, 2019
- Electronic delivery might be too inexpensive August 15, 2019
- Can brands be built concurrent with taking day-to-day orders? August 8, 2019
- Advertisers first and foremost must do no harm July 31, 2019
- How monthly subscriptions have infiltrated your life July 2, 2019
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Category Archives: Marketing stuff
Offers that don’t motivate devalue the brand
Upon occasion I guest lecture at some NYC area universities and colleges. I talk about direct marketing and entrepreneurship and ask the students which is most important in direct mail – Creative? List? Offer? Do you know? All are important … Continue reading
Posted in Direct Mail, Marketing stuff, Offers
Tagged Bad offers, But wait there's more, Lyft, Uber, uncompelling offers
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Can brands be built concurrent with taking day-to-day orders?
When it comes to marketing, I am first and foremost a direct marketer. In today’s language – I am a D-T-C proponent and advocate. Over the years I’ve worked with companies that have cared little about their brand identity (just … Continue reading
Advertisers first and foremost must do no harm
You’ve heard the expression as part of the Hippocratic Oath to which physicians abide. ‘Primum non nocere’ – First, to do no harm. As it relates to marketing and advertising the basic tenet should hold, but does not always. Since … Continue reading
How monthly subscriptions have infiltrated your life
The publishing site Quartz.com laid off more staff this past week. It’s not that Quartz hasn’t found a revenue model; it has already decided its best revenue future is via monthly subscriptions. Quartz like many others knows that bleeding you … Continue reading
Hong Kong’s future is pre-ordained
Hong Kong is part of China. That may seem obvious and yet recent news has confirmed for me that the Hong Kong of the not-too-distant future will be nothing like what people remember. Having traveled to Hong Kong more than … Continue reading
Direct response has to go beyond ‘just get the order’
In the classic sense, direct response has always been about getting the first order, meeting or beating breakeven, then keeping that new customer in the funnel long enough to actually make a profit. Keeping customers in for a couple of … Continue reading
