Category Archives: Marketing stuff

Things I am thinking about with regard to customer experiences and marketing

Will Chatbots replace marketing experts?

Posted on May 23, 2023 by markkolier

Will AI chatbots replace marketing experts? Given the potential (and real) impact on our marketing agency it’s fair to say I am personally interested. I’ve been thinking of Generative AI as a possible tool in the toolbox. I had Chat-GPT … Continue reading →

Posted in Marketing stuff | Leave a comment

The democratization of content distribution flattens things

Posted on October 25, 2022 by markkolier

Snapchat (SNAP) is sinking to the bottom of the bowl while Tik-Tok eats its lunch. There are always winners and losers when competing social media platforms (competing for both attention and $) attempt to hold their industry-leader position. When Snapchat … Continue reading →

Posted in Content, Content Marketing, Marketing stuff | Tagged , , , | Leave a comment

Buy now pay later is better than a Christmas Club account

Posted on December 13, 2021 by markkolier

The hot marketing term this year has a memorable acronym – BNPL. Buy Now Pay later differs from a credit purchase since there’s zero interest charged whether by future monthly installments or future deferred payment of any type. Keep in … Continue reading →

Posted in Marketing stuff | Tagged , , , , | Leave a comment

Funnel marketing and low-cost distribution has created message assault!

Posted on February 17, 2021 by markkolier

As a longtime direct response marketer, I’ve often employed regression analysis in order to better understand prospect and customer behavior.  When printed magazines were in their heyday and reader renewal subscriptions were a lifeblood to advertising revenue, regression analysis allowed … Continue reading →

Posted in Email marketing, Marketing stuff | Tagged , , | Leave a comment

The U.S. – China Syndrome today

Posted on December 14, 2020 by markkolier

When I think about the interesting and good times I spent traveling in and around China, I have fond memories of the people I met and the places I went.  Admittedly, as a business endeavor, my efforts to help Chinese … Continue reading →

Posted in Marketing stuff | Tagged , , | 2 Comments

Let’s help save restaurants but restaurants can also help themselves

Posted on November 19, 2020 by markkolier

We’re more than 8 months into the Covid-19 pandemic, and owner-operated as well as chain restaurants like California Pizza Kitchen and Le Pain Quotidien,have gone bankrupt or out of business altogether. Many other chains are on the brink or worse. … Continue reading →

Posted in Marketing stuff | 2 Comments

Commuting, working, eating & living in metro NYC during a mature pandemic

Posted on September 14, 2020 by markkolier

It is safe to say that these are no longer the early stages of the global 2020 Covid-19 pandemic.  I have been asked a number of times ‘what’s is it like in and around New York City?’  Until recently, aside … Continue reading →

Posted in Marketing stuff | Tagged , | Leave a comment

Digital natives have an advantage during the Coronavirus pandemic

Posted on August 24, 2020 by markkolier

If you are under 40 you are a digital native.  Most of the under-40 group has been online since at least their teenage years. Having been attached to screens and aspects of the virtual world has made this group much … Continue reading →

Posted in Disruption, Living in the World Today, Marketing stuff | Tagged , , | Leave a comment

The point I missed about podcasts

Posted on August 3, 2020 by markkolier

A couple of years ago I posted that I liked podcasts well enough but felt that since I could read so much faster than I could listen.. Continue reading →

Posted in Entertainment, Entrepreneurship, Marketing stuff | Tagged | Leave a comment

Dining out and going back into the cave

Posted on July 9, 2020 by markkolier

A recent post was about fine dining restaurants and face masks not going well together. Well I have an admission to make. About ten days ago I went to a restaurant.  AND I wore pants!  My wife and I met … Continue reading →

Posted in Marketing stuff | 3 Comments