Category Archives: Marketing stuff

Things I am thinking about with regard to customer experiences and marketing

Not all Boomers are OK Boomers

Posted on November 21, 2019 by

Memes can be funny and cutting at the same time.  But they can also generalize to the max. Given that I am a baby boomer I am very aware of the different ways Boomers process and react to the current … Continue reading →

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Flying without Free Wi-Fi isn’t as fun

Posted on November 1, 2019 by

Last Friday I flew on Delta to Florida and back up on Southwest Sunday morning. Neither plane had a video screen, both had an option to purchase Wi-Fi for the flight. Neither airline made me happy. I do appreciate the … Continue reading →

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Offers that don’t motivate devalue the brand

Posted on September 5, 2019 by

Upon occasion I guest lecture at some NYC area universities and colleges. I talk about direct marketing and entrepreneurship and ask the students which is most important in direct mail – Creative? List? Offer? Do you know? All are important … Continue reading →

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Can brands be built concurrent with taking day-to-day orders?

Posted on August 8, 2019 by

When it comes to marketing, I am first and foremost a direct marketer. In today’s language – I am a D-T-C proponent and advocate. Over the years I’ve worked with companies that have cared little about their brand identity (just … Continue reading →

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Advertisers first and foremost must do no harm

Posted on July 31, 2019 by

You’ve heard the expression as part of the Hippocratic Oath to which physicians abide. ‘Primum non nocere’ – First, to do no harm. As it relates to marketing and advertising the basic tenet should hold, but does not always. Since … Continue reading →

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How monthly subscriptions have infiltrated your life

Posted on July 2, 2019 by

The publishing site Quartz.com laid off more staff this past week. It’s not that Quartz hasn’t found a revenue model; it has already decided its best revenue future is via monthly subscriptions. Quartz like many others knows that bleeding you … Continue reading →

Posted in Consumer Behavior, Internet Marketing, Living in the World Today, Marketing stuff, Publishing | Tagged , , , , | Leave a comment

Vitamix blenders show how it’s done to build a successful brand

Posted on June 27, 2019 by

So how does a company like Vitamix proudly charge WAY more for its product than almost all the other market competitors?   Without a substantial advertising budget? In the past Vitamix has run TV spots – but I’ve not seen one … Continue reading →

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