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Recent Posts
- The democratization of content distribution flattens things October 25, 2022
- Major League Baseball’s new rules – A multivariate test that’s doomed to fail September 13, 2022
- There’s a giant difference between professionals and high-level enthusiasts May 10, 2022
- Buy now pay later is better than a Christmas Club account December 13, 2021
- If you’re healthy does your GP doctor ever think about you? October 14, 2021
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Category Archives: Marketing stuff
The democratization of content distribution flattens things
Snapchat (SNAP) is sinking to the bottom of the bowl while Tik-Tok eats its lunch. There are always winners and losers when competing social media platforms (competing for both attention and $) attempt to hold their industry-leader position. When Snapchat … Continue reading
Posted in Content, Content Marketing, Marketing stuff
Tagged Podcasts, Social media distribution, Tik-Tok, UGC
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Buy now pay later is better than a Christmas Club account
The hot marketing term this year has a memorable acronym – BNPL. Buy Now Pay later differs from a credit purchase since there’s zero interest charged whether by future monthly installments or future deferred payment of any type. Keep in … Continue reading
Posted in Marketing stuff
Tagged BNPL, Buy now pay later, Christmas clubs, Future purchases, Savings accounts
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Funnel marketing and low-cost distribution has created message assault!
As a longtime direct response marketer, I’ve often employed regression analysis in order to better understand prospect and customer behavior. When printed magazines were in their heyday and reader renewal subscriptions were a lifeblood to advertising revenue, regression analysis allowed … Continue reading
Posted in Email marketing, Marketing stuff
Tagged Email messaging, Funnel marketing, LinkedIn Messaging
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The U.S. – China Syndrome today
When I think about the interesting and good times I spent traveling in and around China, I have fond memories of the people I met and the places I went. Admittedly, as a business endeavor, my efforts to help Chinese … Continue reading
Posted in Marketing stuff
Tagged Chinese view of U.S., U.S. China relations, U.S. China trade war
2 Comments
Let’s help save restaurants but restaurants can also help themselves
We’re more than 8 months into the Covid-19 pandemic, and owner-operated as well as chain restaurants like California Pizza Kitchen and Le Pain Quotidien,have gone bankrupt or out of business altogether. Many other chains are on the brink or worse. … Continue reading
Posted in Marketing stuff
2 Comments
Commuting, working, eating & living in metro NYC during a mature pandemic
It is safe to say that these are no longer the early stages of the global 2020 Covid-19 pandemic. I have been asked a number of times ‘what’s is it like in and around New York City?’ Until recently, aside … Continue reading
Digital natives have an advantage during the Coronavirus pandemic
If you are under 40 you are a digital native. Most of the under-40 group has been online since at least their teenage years. Having been attached to screens and aspects of the virtual world has made this group much … Continue reading
The point I missed about podcasts
A couple of years ago I posted that I liked podcasts well enough but felt that since I could read so much faster than I could listen.. Continue reading
Dining out and going back into the cave
A recent post was about fine dining restaurants and face masks not going well together. Well I have an admission to make. About ten days ago I went to a restaurant. AND I wore pants! My wife and I met … Continue reading
Posted in Marketing stuff
3 Comments
E-mail communication during a Global Pandemic
I belong to two gyms one of which is $10/month and the other in New York City is more expensive but not crazy. I have not been to either gym since March, and I am in no hurry to get … Continue reading
Posted in Communication, Marketing stuff, Professionalism
Tagged business, Communication
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The Way I See It - Mark Kolier 