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Recent Posts
- Direct-to-Consumer marketing is not as easy as it might seem November 13, 2018
- Will smartwatches become ubiquitous? October 29, 2018
- Reading is faster than podcasts – and everything else October 11, 2018
- Misreported data is useless October 4, 2018
- Why isn’t video calling more popular? September 24, 2018
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Category Archives: Marketing stuff
Misreported data is useless
My post earlier this year on “Bad Data is Worse than No Data” did not address what is likely a larger problem when it comes to auctioning data sets. Under cover of ‘best intentions’, misreported data is misinformation. An example: … Continue reading
Posted in Marketing stuff, Travel
Tagged bad data, Commuting, Metro-North, misreported data, MTA, Train Conductors
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Long live the King? Marketing the Kings of Beers has changed
I recently returned from a six-day trip to Montana. I had never been to Montana before and it’s absolutely spectacular, in July at least. I cannot vouch for January. The photo is from a hotel bar in Three Forks and … Continue reading
Posted in Brand Advertising, Disruption, Marketing stuff
Tagged Budweiser, Coors, Craft beer, Craft brewing, Largest beer companies U.S., Miller
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What if our agency prefers not to specialize?
My business partner and I run a small marketing and advertising ‘shop’ with an office on Madison Avenue. Yes we’re Mad Men. Ok that’s out of the way. We’re successful and have been growing our business over the past few … Continue reading
Posted in Advertising, Marketing stuff
Tagged Healthcare marketing, Mad Men, Madison Avenue, specialization
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A lack of marketing is not helping digital editions
I ride a train to and from New York City most of the days of the month. It takes over an hour on the train itself. I make an effort to pass the time reading all sorts of things. I … Continue reading
Marketing and Podcasts
Had the iPod not been developed what would we call recorded audio programs today? I went to Wikipedia: Podcasting, first known as “audioblogging”, has its roots dating back to the 1980s. With the advent of broadband internet and portable digital … Continue reading
Posted in Brand Advertising, Content Marketing, Digital media, Marketing stuff
Tagged Marketing podcasts, Podcasts
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Stopping my mental pricing bias
Many years ago (ok it was 1983), before he was a big-time star, I saw Jerry Seinfeld do a stand-up routine in Boston. He did a bit that went something like “I can’t compete with my father’s stories about the … Continue reading
Posted in Marketing stuff
Tagged Atlantic Monthly, Blue Apron, Cognitive bias, Jerry Seinfeld, Pricing bias, Spotify Unlimited, Spotify.com, XM Radio
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