Category Archives: Marketing stuff

Things I am thinking about with regard to customer experiences and marketing

Digital natives have an advantage during the Coronavirus pandemic

If you are under 40 you are a digital native.  Most of the under-40 group has been online since at least their teenage years. Having been attached to screens and aspects of the virtual world has made this group much … Continue reading

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The point I missed about podcasts

A couple of years ago I posted that I liked podcasts well enough but felt that since I could read so much faster than I could listen.. Continue reading

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Dining out and going back into the cave

A recent post was about fine dining restaurants and face masks not going well together. Well I have an admission to make. About ten days ago I went to a restaurant.  AND I wore pants!  My wife and I met … Continue reading

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E-mail communication during a Global Pandemic

I belong to two gyms one of which is $10/month and the other in New York City is more expensive but not crazy. I have not been to either gym since March, and I am in no hurry to get … Continue reading

Posted in Communication, Marketing stuff, Professionalism | Tagged , | Leave a comment

Road trip over – back in the office

The five-day trip back east from the California desert was a breeze.  We drove not more than 10 hours in any one day. Most days were between 8 and 10 hours.  Weather was not an issue at all which was … Continue reading

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Why I have always underestimated the benefits of bowling

Not far from where I live in the NYC suburbs, a new mall has opened which in and of itself is unusual in the U.S. today.  It’s easy to write about the demise of malls which has been mostly the … Continue reading

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Not all Boomers are OK Boomers

Memes can be funny and cutting at the same time.  But they can also generalize to the max. Given that I am a baby boomer I am very aware of the different ways Boomers process and react to the current … Continue reading

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Flying without Free Wi-Fi isn’t as fun

Last Friday I flew on Delta to Florida and back up on Southwest Sunday morning. Neither plane had a video screen, both had an option to purchase Wi-Fi for the flight. Neither airline made me happy. I do appreciate the … Continue reading

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Offers that don’t motivate devalue the brand

Upon occasion I guest lecture at some NYC area universities and colleges. I talk about direct marketing and entrepreneurship and ask the students which is most important in direct mail – Creative? List? Offer? Do you know? All are important … Continue reading

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Can brands be built concurrent with taking day-to-day orders?

When it comes to marketing, I am first and foremost a direct marketer. In today’s language – I am a D-T-C proponent and advocate. Over the years I’ve worked with companies that have cared little about their brand identity (just … Continue reading

Posted in Brand Advertising, Direct marketing, Direct response, Marketing stuff | Tagged , , , , , | Leave a comment