Category Archives: Marketing stuff

Things I am thinking about with regard to customer experiences and marketing

Marketing and Podcasts

Posted on September 12, 2017 by

Had the iPod not been developed what would we call recorded audio programs today? I went to Wikipedia: Podcasting, first known as “audioblogging”, has its roots dating back to the 1980s. With the advent of broadband internet and portable digital … Continue reading →

Posted in Brand Advertising, Content Marketing, Digital media, Marketing stuff | Tagged , | Leave a comment

Stopping my mental pricing bias

Posted on August 21, 2017 by

Many years ago (ok it was 1983), before he was a big-time star, I saw Jerry Seinfeld do a stand-up routine in Boston. He did a bit that went something like “I can’t compete with my father’s stories about the … Continue reading →

Posted in Marketing stuff | Tagged , , , , , , , | Leave a comment

‘Please don’t litter’ – a marketing success story

Posted on July 26, 2017 by

Back in the day (that is when I was much younger), littering was a notable problem in the United States. There were seemingly constant campaigns delivered under the ‘Keep America Beautiful’ organization banner. The crying American Indian “Iron Eyes Cody”: … Continue reading →

Posted in Advertising, Marketing stuff, Television advertising | Tagged , , , , , | Leave a comment

AARP – does it have a long-term future?

Posted on July 6, 2017 by

In April of 2012 I wrote a post on what I felt was the need for AARP to change its messaging and to re-brand. Some of the recent television spots feature AARP CEO Jo Ann Jenkins in which she promotes AARP … Continue reading →

Posted in 50+ market, Marketing stuff | Tagged , , , , | Leave a comment

23 books I finished in 2016

Posted on January 5, 2017 by

There’s a part of me that believes ‘You are what you read”.   Some years ago I realized that I was not reading much aside from magazines, newspapers, and marketing and advertising industry articles.   I set a goal to read 2 … Continue reading →

Posted in Marketing stuff | Tagged , , , , , , , , | 2 Comments

Marketing 101 – Use evidence of success to drive decisions

Posted on October 13, 2016 by

Data-driven marketing, Big Data, and all the related terms should be at the forefront of the minds of marketers.  73% of all digital spending in 2016 will be purchased programmatically.   http://www.pymnts.com/news/retail/2016/is-the-future-of-advertising-already-here/. Do more of what works, less of what … Continue reading →

Posted in Best business practices, Marketing Attribution, Marketing stuff | Tagged , , , , | Leave a comment

Why aren’t you marketing your product at a State Fair?

Posted on September 29, 2016 by

I’ve only been to one other State Fair in Ohio and it was a regional fair and not for the entire state but it was pretty much what I expected. Animals, produce, music performances, rides, funnel cakes, and corn dogs. … Continue reading →

Posted in Marketing stuff | Tagged , , , , , | Leave a comment