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- The Direct-to-Retail model is fading away July 17, 2018
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Category Archives: Marketing stuff
Long live the King? Marketing the Kings of Beers has changed
I recently returned from a six-day trip to Montana. I had never been to Montana before and it’s absolutely spectacular, in July at least. I cannot vouch for January. The photo is from a hotel bar in Three Forks and … Continue reading
Posted in Brand Advertising, Disruption, Marketing stuff
Tagged Budweiser, Coors, Craft beer, Craft brewing, Largest beer companies U.S., Miller
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What if our agency prefers not to specialize?
My business partner and I run a small marketing and advertising ‘shop’ with an office on Madison Avenue. Yes we’re Mad Men. Ok that’s out of the way. We’re successful and have been growing our business over the past few … Continue reading
Posted in Advertising, Marketing stuff
Tagged Healthcare marketing, Mad Men, Madison Avenue, specialization
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A lack of marketing is not helping digital editions
I ride a train to and from New York City most of the days of the month. It takes over an hour on the train itself. I make an effort to pass the time reading all sorts of things. I … Continue reading
Marketing and Podcasts
Had the iPod not been developed what would we call recorded audio programs today? I went to Wikipedia: Podcasting, first known as “audioblogging”, has its roots dating back to the 1980s. With the advent of broadband internet and portable digital … Continue reading
Posted in Brand Advertising, Content Marketing, Digital media, Marketing stuff
Tagged Marketing podcasts, Podcasts
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Stopping my mental pricing bias
Many years ago (ok it was 1983), before he was a big-time star, I saw Jerry Seinfeld do a stand-up routine in Boston. He did a bit that went something like “I can’t compete with my father’s stories about the … Continue reading
Posted in Marketing stuff
Tagged Atlantic Monthly, Blue Apron, Cognitive bias, Jerry Seinfeld, Pricing bias, Spotify Unlimited, Spotify.com, XM Radio
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AARP – does it have a long-term future?
In April of 2012 I wrote a post on what I felt was the need for AARP to change its messaging and to re-brand. Some of the recent television spots feature AARP CEO Jo Ann Jenkins in which she promotes AARP … Continue reading
Posted in 50+ market, Marketing stuff
Tagged AARP, AARP discounts, AARP dues, AARP membership, Jo Ann Jenkins AARP
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