Category Archives: Marketing stuff

Things I am thinking about with regard to customer experiences and marketing

Direct response has to go beyond ‘just get the order’

Posted on June 6, 2019 by

In the classic sense, direct response has always been about getting the first order, meeting or beating breakeven, then keeping that new customer in the funnel long enough to actually make a profit. Keeping customers in for a couple of … Continue reading →

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Medical Device Marketing and Advertising are two different things

Posted on May 30, 2019 by

The back and forth between sales and marketing in companies have been around from the start of corporate business enterprises. Our shop has done a great deal of medical device advertising and promotion. We’ve helped internal marketing departments with messaging … Continue reading →

Posted in Healthcare, Healthcare Advertising, Healthcare marketing, Marketing stuff | Tagged , , , , , , , | Leave a comment

Do I want to buy a Facebook ‘Portal’ device?

Posted on November 28, 2018 by

Having a daughter that lives in a city located almost 1,000 miles away is sometimes frustrating. I miss her and wish I could see her and spend time with her more often. And I know I am in good company … Continue reading →

Posted in Communication, Data collection, Facebook, Living in the World Today, Marketing stuff, Personal Technology, Technology | Tagged , , , , , , | Leave a comment

Misreported data is useless

Posted on October 4, 2018 by

My post earlier this year on “Bad Data is Worse than No Data” did not address what is likely a larger problem when it comes to auctioning data sets. Under cover of ‘best intentions’, misreported data is misinformation. An example: … Continue reading →

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Long live the King? Marketing the Kings of Beers has changed

Posted on August 1, 2018 by

I recently returned from a six-day trip to Montana. I had never been to Montana before and it’s absolutely spectacular, in July at least. I cannot vouch for January. The photo is from a hotel bar in Three Forks and … Continue reading →

Posted in Brand Advertising, Disruption, Marketing stuff | Tagged , , , , , | Leave a comment

What if our agency prefers not to specialize?

Posted on January 11, 2018 by

My business partner and I run a small marketing and advertising ‘shop’ with an office on Madison Avenue. Yes we’re Mad Men. Ok that’s out of the way. We’re successful and have been growing our business over the past few … Continue reading →

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A lack of marketing is not helping digital editions

Posted on October 24, 2017 by

I ride a train to and from New York City most of the days of the month. It takes over an hour on the train itself. I make an effort to pass the time reading all sorts of things. I … Continue reading →

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