Category Archives: Marketing stuff

Road trip over – back in the office

The five-day trip back east from the California desert was a breeze.  We drove not more than 10 hours in any one day. Most days were between 8 and 10 hours.  Weather was not an issue at all which was … Continue reading

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Why I have always underestimated the benefits of bowling

Not far from where I live in the NYC suburbs, a new mall has opened which in and of itself is unusual in the U.S. today.  It’s easy to write about the demise of malls which has been mostly the … Continue reading

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Not all Boomers are OK Boomers

Memes can be funny and cutting at the same time.  But they can also generalize to the max. Given that I am a baby boomer I am very aware of the different ways Boomers process and react to the current … Continue reading

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Flying without Free Wi-Fi isn’t as fun

Last Friday I flew on Delta to Florida and back up on Southwest Sunday morning. Neither plane had a video screen, both had an option to purchase Wi-Fi for the flight. Neither airline made me happy. I do appreciate the … Continue reading

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Offers that don’t motivate devalue the brand

Upon occasion I guest lecture at some NYC area universities and colleges. I talk about direct marketing and entrepreneurship and ask the students which is most important in direct mail – Creative? List? Offer? Do you know? All are important … Continue reading

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Can brands be built concurrent with taking day-to-day orders?

When it comes to marketing, I am first and foremost a direct marketer. In today’s language – I am a D-T-C proponent and advocate. Over the years I’ve worked with companies that have cared little about their brand identity (just … Continue reading

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Advertisers first and foremost must do no harm

You’ve heard the expression as part of the Hippocratic Oath to which physicians abide. ‘Primum non nocere’ – First, to do no harm. As it relates to marketing and advertising the basic tenet should hold, but does not always. Since … Continue reading

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How monthly subscriptions have infiltrated your life

The publishing site Quartz.com laid off more staff this past week. It’s not that Quartz hasn’t found a revenue model; it has already decided its best revenue future is via monthly subscriptions. Quartz like many others knows that bleeding you … Continue reading

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Vitamix blenders show how it’s done to build a successful brand

So how does a company like Vitamix proudly charge WAY more for its product than almost all the other market competitors?   Without a substantial advertising budget? In the past Vitamix has run TV spots – but I’ve not seen one … Continue reading

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Hong Kong’s future is pre-ordained

Hong Kong is part of China. That may seem obvious and yet recent news has confirmed for me that the Hong Kong of the not-too-distant future will be nothing like what people remember. Having traveled to Hong Kong more than … Continue reading

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