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Category Archives: Marketing stuff
Why I have always underestimated the benefits of bowling
Not far from where I live in the NYC suburbs, a new mall has opened which in and of itself is unusual in the U.S. today. It’s easy to write about the demise of malls which has been mostly the … Continue reading
Posted in Consumer Behavior, Marketing stuff
Tagged Bowling, Bowlmor, Pinstripes Bowling, Splitsville Lanes
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Not all Boomers are OK Boomers
Memes can be funny and cutting at the same time. But they can also generalize to the max. Given that I am a baby boomer I am very aware of the different ways Boomers process and react to the current … Continue reading
Posted in Marketing stuff
Tagged Baby Boomers, Gen X, Gen Z, Memes, Millennials, Ok Boomer
2 Comments
Flying without Free Wi-Fi isn’t as fun
Last Friday I flew on Delta to Florida and back up on Southwest Sunday morning. Neither plane had a video screen, both had an option to purchase Wi-Fi for the flight. Neither airline made me happy. I do appreciate the … Continue reading
Offers that don’t motivate devalue the brand
Upon occasion I guest lecture at some NYC area universities and colleges. I talk about direct marketing and entrepreneurship and ask the students which is most important in direct mail – Creative? List? Offer? Do you know? All are important … Continue reading
Posted in Direct Mail, Marketing stuff, Offers
Tagged Bad offers, But wait there's more, Lyft, Uber, uncompelling offers
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Can brands be built concurrent with taking day-to-day orders?
When it comes to marketing, I am first and foremost a direct marketer. In today’s language – I am a D-T-C proponent and advocate. Over the years I’ve worked with companies that have cared little about their brand identity (just … Continue reading
Advertisers first and foremost must do no harm
You’ve heard the expression as part of the Hippocratic Oath to which physicians abide. ‘Primum non nocere’ – First, to do no harm. As it relates to marketing and advertising the basic tenet should hold, but does not always. Since … Continue reading
How monthly subscriptions have infiltrated your life
The publishing site Quartz.com laid off more staff this past week. It’s not that Quartz hasn’t found a revenue model; it has already decided its best revenue future is via monthly subscriptions. Quartz like many others knows that bleeding you … Continue reading
Hong Kong’s future is pre-ordained
Hong Kong is part of China. That may seem obvious and yet recent news has confirmed for me that the Hong Kong of the not-too-distant future will be nothing like what people remember. Having traveled to Hong Kong more than … Continue reading
Direct response has to go beyond ‘just get the order’
In the classic sense, direct response has always been about getting the first order, meeting or beating breakeven, then keeping that new customer in the funnel long enough to actually make a profit. Keeping customers in for a couple of … Continue reading
The Way I See It - Mark Kolier 