Category Archives: Marketing stuff

Road trip over – back in the office

Posted on March 3, 2020 by markkolier

The five-day trip back east from the California desert was a breeze.  We drove not more than 10 hours in any one day. Most days were between 8 and 10 hours.  Weather was not an issue at all which was … Continue reading →

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Why I have always underestimated the benefits of bowling

Posted on December 16, 2019 by markkolier

Not far from where I live in the NYC suburbs, a new mall has opened which in and of itself is unusual in the U.S. today.  It’s easy to write about the demise of malls which has been mostly the … Continue reading →

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Not all Boomers are OK Boomers

Posted on November 21, 2019 by markkolier

Memes can be funny and cutting at the same time.  But they can also generalize to the max. Given that I am a baby boomer I am very aware of the different ways Boomers process and react to the current … Continue reading →

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Flying without Free Wi-Fi isn’t as fun

Posted on November 1, 2019 by markkolier

Last Friday I flew on Delta to Florida and back up on Southwest Sunday morning. Neither plane had a video screen, both had an option to purchase Wi-Fi for the flight. Neither airline made me happy. I do appreciate the … Continue reading →

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Offers that don’t motivate devalue the brand

Posted on September 5, 2019 by markkolier

Upon occasion I guest lecture at some NYC area universities and colleges. I talk about direct marketing and entrepreneurship and ask the students which is most important in direct mail – Creative? List? Offer? Do you know? All are important … Continue reading →

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Can brands be built concurrent with taking day-to-day orders?

Posted on August 8, 2019 by markkolier

When it comes to marketing, I am first and foremost a direct marketer. In today’s language – I am a D-T-C proponent and advocate. Over the years I’ve worked with companies that have cared little about their brand identity (just … Continue reading →

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Advertisers first and foremost must do no harm

Posted on July 31, 2019 by markkolier

You’ve heard the expression as part of the Hippocratic Oath to which physicians abide. ‘Primum non nocere’ – First, to do no harm. As it relates to marketing and advertising the basic tenet should hold, but does not always. Since … Continue reading →

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How monthly subscriptions have infiltrated your life

Posted on July 2, 2019 by markkolier

The publishing site Quartz.com laid off more staff this past week. It’s not that Quartz hasn’t found a revenue model; it has already decided its best revenue future is via monthly subscriptions. Quartz like many others knows that bleeding you … Continue reading →

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Vitamix blenders show how it’s done to build a successful brand

Posted on June 27, 2019 by markkolier

So how does a company like Vitamix proudly charge WAY more for its product than almost all the other market competitors?   Without a substantial advertising budget? In the past Vitamix has run TV spots – but I’ve not seen one … Continue reading →

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Hong Kong’s future is pre-ordained

Posted on June 13, 2019 by markkolier

Hong Kong is part of China. That may seem obvious and yet recent news has confirmed for me that the Hong Kong of the not-too-distant future will be nothing like what people remember. Having traveled to Hong Kong more than … Continue reading →

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