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Category Archives: Marketing stuff
Road trip over – back in the office
The five-day trip back east from the California desert was a breeze. We drove not more than 10 hours in any one day. Most days were between 8 and 10 hours. Weather was not an issue at all which was … Continue reading
Posted in Marketing stuff
Tagged Coronavirus, remote work, Road trips, Transit strike NYC 1980, Zoom.us
1 Comment
Why I have always underestimated the benefits of bowling
Not far from where I live in the NYC suburbs, a new mall has opened which in and of itself is unusual in the U.S. today. It’s easy to write about the demise of malls which has been mostly the … Continue reading
Posted in Consumer Behavior, Marketing stuff
Tagged Bowling, Bowlmor, Pinstripes Bowling, Splitsville Lanes
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Not all Boomers are OK Boomers
Memes can be funny and cutting at the same time. But they can also generalize to the max. Given that I am a baby boomer I am very aware of the different ways Boomers process and react to the current … Continue reading
Posted in Marketing stuff
Tagged Baby Boomers, Gen X, Gen Z, Memes, Millennials, Ok Boomer
2 Comments
Flying without Free Wi-Fi isn’t as fun
Last Friday I flew on Delta to Florida and back up on Southwest Sunday morning. Neither plane had a video screen, both had an option to purchase Wi-Fi for the flight. Neither airline made me happy. I do appreciate the … Continue reading
Offers that don’t motivate devalue the brand
Upon occasion I guest lecture at some NYC area universities and colleges. I talk about direct marketing and entrepreneurship and ask the students which is most important in direct mail – Creative? List? Offer? Do you know? All are important … Continue reading
Posted in Direct Mail, Marketing stuff, Offers
Tagged Bad offers, But wait there's more, Lyft, Uber, uncompelling offers
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Can brands be built concurrent with taking day-to-day orders?
When it comes to marketing, I am first and foremost a direct marketer. In today’s language – I am a D-T-C proponent and advocate. Over the years I’ve worked with companies that have cared little about their brand identity (just … Continue reading
Advertisers first and foremost must do no harm
You’ve heard the expression as part of the Hippocratic Oath to which physicians abide. ‘Primum non nocere’ – First, to do no harm. As it relates to marketing and advertising the basic tenet should hold, but does not always. Since … Continue reading
How monthly subscriptions have infiltrated your life
The publishing site Quartz.com laid off more staff this past week. It’s not that Quartz hasn’t found a revenue model; it has already decided its best revenue future is via monthly subscriptions. Quartz like many others knows that bleeding you … Continue reading
Hong Kong’s future is pre-ordained
Hong Kong is part of China. That may seem obvious and yet recent news has confirmed for me that the Hong Kong of the not-too-distant future will be nothing like what people remember. Having traveled to Hong Kong more than … Continue reading