Category Archives: Marketing stuff

Things I am thinking about with regard to customer experiences and marketing

Medical Device Marketing and Advertising are two different things

The back and forth between sales and marketing in companies have been around from the start of corporate business enterprises. Our shop has done a great deal of medical device advertising and promotion. We’ve helped internal marketing departments with messaging … Continue reading

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Do I want to buy a Facebook ‘Portal’ device?

Having a daughter that lives in a city located almost 1,000 miles away is sometimes frustrating. I miss her and wish I could see her and spend time with her more often. And I know I am in good company … Continue reading

Posted in Communication, Data collection, Facebook, Living in the World Today, Marketing stuff, Personal Technology, Technology | Tagged , , , , , , | Leave a comment

Misreported data is useless

My post earlier this year on “Bad Data is Worse than No Data” did not address what is likely a larger problem when it comes to auctioning data sets. Under cover of ‘best intentions’, misreported data is misinformation. An example: … Continue reading

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Long live the King? Marketing the Kings of Beers has changed

I recently returned from a six-day trip to Montana. I had never been to Montana before and it’s absolutely spectacular, in July at least. I cannot vouch for January. The photo is from a hotel bar in Three Forks and … Continue reading

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What if our agency prefers not to specialize?

My business partner and I run a small marketing and advertising ‘shop’ with an office on Madison Avenue. Yes we’re Mad Men. Ok that’s out of the way. We’re successful and have been growing our business over the past few … Continue reading

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A lack of marketing is not helping digital editions

I ride a train to and from New York City most of the days of the month. It takes over an hour on the train itself. I make an effort to pass the time reading all sorts of things. I … Continue reading

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Marketing and Podcasts

Had the iPod not been developed what would we call recorded audio programs today? I went to Wikipedia: Podcasting, first known as “audioblogging”, has its roots dating back to the 1980s. With the advent of broadband internet and portable digital … Continue reading

Posted in Brand Advertising, Content Marketing, Digital media, Marketing stuff | Tagged , | Leave a comment