Category Archives: Professionalism

There’s a giant difference between professionals and high-level enthusiasts

Most people feel they have an idea of what good marketing looks like even if they aren’t actual professional marketers. As a marketing agency we have ample opportunities to hear from family, friends, and yes, even clients on what a … Continue reading

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E-mail communication during a Global Pandemic

I belong to two gyms one of which is $10/month and the other in New York City is more expensive but not crazy. I have not been to either gym since March, and I am in no hurry to get … Continue reading

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Slide presentations are not about how smart you look

Most business professionals today need to have at least some basic skills in PowerPoint or some other presentation format. I know this because personally I am pretty lousy at creating attractive and interesting PPTs. The one thing I do keep … Continue reading

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When things go wrong, it’s ok to be angry but be a pro

When it comes to athletics, there’s a big difference between being an amateur and a being a professional.   Some amateurs can be highly capable and every bit as good as a professional. What separates them from professionals is that they … Continue reading

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