Tag Archives: marketing

There’s a giant difference between professionals and high-level enthusiasts

Most people feel they have an idea of what good marketing looks like even if they aren’t actual professional marketers. As a marketing agency we have ample opportunities to hear from family, friends, and yes, even clients on what a … Continue reading

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Why aren’t you marketing your product at a State Fair?

I’ve only been to one other State Fair in Ohio and it was a regional fair and not for the entire state but it was pretty much what I expected. Animals, produce, music performances, rides, funnel cakes, and corn dogs. … Continue reading

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Marketing investing versus marketing spending

You see it all the time.  Measured media spend for a company is a common term.   Or ‘spending is to be…’.   I don’t understand why these dollars are not referred to as investments.   When you go out to dinner with … Continue reading

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