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Tag Archives: marketing
There’s a giant difference between professionals and high-level enthusiasts
Most people feel they have an idea of what good marketing looks like even if they aren’t actual professional marketers. As a marketing agency we have ample opportunities to hear from family, friends, and yes, even clients on what a … Continue reading
Posted in Professionalism
Tagged Experienced professionals, Expertise, marketing, Professionalism, True professionals
1 Comment
Why aren’t you marketing your product at a State Fair?
I’ve only been to one other State Fair in Ohio and it was a regional fair and not for the entire state but it was pretty much what I expected. Animals, produce, music performances, rides, funnel cakes, and corn dogs. … Continue reading
Marketing investing versus marketing spending
You see it all the time. Measured media spend for a company is a common term. Or ‘spending is to be…’. I don’t understand why these dollars are not referred to as investments. When you go out to dinner with … Continue reading
The Way I See It - Mark Kolier 