Author Archives: markkolier

About markkolier

Futurist, entrepreneur, left lane driver

Do I want to buy a Facebook ‘Portal’ device?

Having a daughter that lives in a city located almost 1,000 miles away is sometimes frustrating. I miss her and wish I could see her and spend time with her more often. And I know I am in good company … Continue reading

Posted in Communication, Data collection, Facebook, Living in the World Today, Marketing stuff, Personal Technology, Technology | Tagged , , , , , , | Leave a comment

Direct-to-Consumer marketing is not as easy as it might seem

I’ve been involved with DTC for a large part of my career.   I met and did some business with Lillian Vernon a good number of years ago, and if you don’t know her or her company you might find that … Continue reading

Posted in Advertising, Direct marketing, Direct response, Direct Response Television, Entrepreneurship | Tagged , , , , , , , , , , , | Leave a comment

Will smartwatches become ubiquitous?

I don’t know if it’s the same for people living outside of a major urban area, but there are increasing amounts people of all ages wearing smartwatches (and in particular Apple watches). While I am still not a giant fan … Continue reading

Posted in Personal Technology, Technology | Tagged , , , , , , , | Leave a comment

Reading is faster than podcasts – and everything else

I’ve come around on Podcasts, (or is it podcasts?), except when it comes to the fact that they are called Podcasts.   A bit more on that later. It’s a well-known fact that people can read faster than they can talk, … Continue reading

Posted in Blogging, Reading | Tagged , , , , | Leave a comment

Misreported data is useless

My post earlier this year on “Bad Data is Worse than No Data” did not address what is likely a larger problem when it comes to auctioning data sets. Under cover of ‘best intentions’, misreported data is misinformation. An example: … Continue reading

Posted in Marketing stuff, Travel | Tagged , , , , , | Leave a comment

Why isn’t video calling more popular?

Video has a multitude of applications in the professional world and we use it all the time. If a picture is worth a thousand words (or at least it used to be), a video call is worth…more. I’ve always maintained … Continue reading

Posted in Video conferencing | Tagged , , , , , | Leave a comment

An Agency guy’s confession – No tears for Papa John’s

As a business consultancy and marketing agency I’ve had occasion to work with many different and mostly great clients. In the biz, you’re not supposed to talk about client relationships other than to say how great your clients are and … Continue reading

Posted in Advertising, Human Behavior | Tagged , , | Leave a comment