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- On the road again January 17, 2020
- Most jobs that can be done by a robot are not good jobs January 8, 2020
- Why I have always underestimated the benefits of bowling December 16, 2019
- Not all Boomers are OK Boomers November 21, 2019
- Flying without Free Wi-Fi isn’t as fun November 1, 2019
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Author Archives: markkolier
On the road again
The call of the highway is always there for me. Fortunately, my wife seems to enjoy long road trips as much as I do. I’ve written about long road trips on a few occasions and as it’s the day before … Continue reading
Most jobs that can be done by a robot are not good jobs
All jobs that can be done by a robot instead of a human are, ultimately, vulnerable jobs. That does not mean that all of those jobs SHOULD be done by robots. The race for technological innovation has always been linked … Continue reading
Why I have always underestimated the benefits of bowling
Not far from where I live in the NYC suburbs, a new mall has opened which in and of itself is unusual in the U.S. today. It’s easy to write about the demise of malls which has been mostly the … Continue reading
Posted in Consumer Behavior, Marketing stuff
Tagged Bowling, Bowlmor, Pinstripes Bowling, Splitsville Lanes
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Not all Boomers are OK Boomers
Memes can be funny and cutting at the same time. But they can also generalize to the max. Given that I am a baby boomer I am very aware of the different ways Boomers process and react to the current … Continue reading
Posted in Marketing stuff
Tagged Baby Boomers, Gen X, Gen Z, Memes, Millennials, Ok Boomer
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Flying without Free Wi-Fi isn’t as fun
Last Friday I flew on Delta to Florida and back up on Southwest Sunday morning. Neither plane had a video screen, both had an option to purchase Wi-Fi for the flight. Neither airline made me happy. I do appreciate the … Continue reading
The key to survival is embracing your professional struggle
Most mornings I drive to a train station and hop on a commuter train heading to New York City from my town in the suburbs. I have lots and lots of company doing the same thing every day. Sometimes I … Continue reading
Offers that don’t motivate devalue the brand
Upon occasion I guest lecture at some NYC area universities and colleges. I talk about direct marketing and entrepreneurship and ask the students which is most important in direct mail – Creative? List? Offer? Do you know? All are important … Continue reading
Posted in Direct Mail, Marketing stuff, Offers
Tagged Bad offers, But wait there's more, Lyft, Uber, uncompelling offers
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