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- Major League Baseball’s new rules – A multivariate test that’s doomed to fail September 13, 2022
- There’s a giant difference between professionals and high-level enthusiasts May 10, 2022
- Buy now pay later is better than a Christmas Club account December 13, 2021
- If you’re healthy does your GP doctor ever think about you? October 14, 2021
- Prepare your company for possible sale even if you never want to sell June 2, 2021
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Author Archives: markkolier
Major League Baseball’s new rules – A multivariate test that’s doomed to fail
Direct marketers (a group of which I am a proud member) are very familiar with the concept of multivariate testing. For those who may not be completely familiar, multivariate testing is a process by which more than one component or … Continue reading
Posted in Baseball, Direct marketing
Tagged A/B testing, Baseball', Marketing testing, Multivariate Testing
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There’s a giant difference between professionals and high-level enthusiasts
Most people feel they have an idea of what good marketing looks like even if they aren’t actual professional marketers. As a marketing agency we have ample opportunities to hear from family, friends, and yes, even clients on what a … Continue reading
Posted in Professionalism
Tagged Experienced professionals, Expertise, marketing, Professionalism, True professionals
1 Comment
Buy now pay later is better than a Christmas Club account
The hot marketing term this year has a memorable acronym – BNPL. Buy Now Pay later differs from a credit purchase since there’s zero interest charged whether by future monthly installments or future deferred payment of any type. Keep in … Continue reading
Posted in Marketing stuff
Tagged BNPL, Buy now pay later, Christmas clubs, Future purchases, Savings accounts
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If you’re healthy does your GP doctor ever think about you?
Being in good health is a blessing. People who are not in good health can have frequent encounters with a variety of doctors/specialists. And then there are many that are not able to afford consistent good quality health care. I … Continue reading
Prepare your company for possible sale even if you never want to sell
I was a fortunate enough to be part of a Vistage Group for a number of years. Vistage is comprised of business owners who want to participate in a non-binding peer group that is facilitated by an experienced chairperson. I … Continue reading
Posted in business
Tagged CEO Groups, Family business, Sale by owner, Selling your company, Vistage
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Funnel marketing and low-cost distribution has created message assault!
As a longtime direct response marketer, I’ve often employed regression analysis in order to better understand prospect and customer behavior. When printed magazines were in their heyday and reader renewal subscriptions were a lifeblood to advertising revenue, regression analysis allowed … Continue reading
Posted in Email marketing, Marketing stuff
Tagged Email messaging, Funnel marketing, LinkedIn Messaging
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The U.S. – China Syndrome today
When I think about the interesting and good times I spent traveling in and around China, I have fond memories of the people I met and the places I went. Admittedly, as a business endeavor, my efforts to help Chinese … Continue reading
Posted in Marketing stuff
Tagged Chinese view of U.S., U.S. China relations, U.S. China trade war
2 Comments
Let’s help save restaurants but restaurants can also help themselves
We’re more than 8 months into the Covid-19 pandemic, and owner-operated as well as chain restaurants like California Pizza Kitchen and Le Pain Quotidien,have gone bankrupt or out of business altogether. Many other chains are on the brink or worse. … Continue reading
Posted in Marketing stuff
2 Comments
Commuting, working, eating & living in metro NYC during a mature pandemic
It is safe to say that these are no longer the early stages of the global 2020 Covid-19 pandemic. I have been asked a number of times ‘what’s is it like in and around New York City?’ Until recently, aside … Continue reading
Digital natives have an advantage during the Coronavirus pandemic
If you are under 40 you are a digital native. Most of the under-40 group has been online since at least their teenage years. Having been attached to screens and aspects of the virtual world has made this group much … Continue reading
The Way I See It - Mark Kolier 