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Recent Posts
- Restaurants and dynamic pricing October 16, 2017
- To protest is something to champion October 2, 2017
- How Pro Sports teams act like startups September 20, 2017
- Marketing and Podcasts September 12, 2017
- If you want to work with or for a company try asking them August 31, 2017
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Author Archives: markkolier
Restaurants and dynamic pricing
Most people are quite familiar with the concept of dynamic pricing. If you’ve ever bought a plane ticket or rented a car you know exactly the meaning of dynamic pricing, more demand, the higher the price, lower demand, a lower … Continue reading
Posted in Restaurant Marketing
Tagged Dynamic pricing, Neil Irwin, ny, Predictive pricing, Restaurant dynamic pricing
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To protest is something to champion
Boomers got to where they are today in their own unique way. From reciting the Pledge of Allegiance each morning in school, to singing My country Tis of Thee also in school, to watching Superman reruns starring George Reeves where … Continue reading
Posted in Living in the World Today
Tagged Colin Kaepernick, Ken Burns, Ken Burns Vietnam, M*A*S*H*, NFL Protest, Protesting
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How Pro Sports teams act like startups
I’ve written that even start-up companies need to have a revenue generation model. The idea that ‘If you build it, they will come” is rarely successful outside of Facebook and LinkedIn. Startups need to show how their future success prospects … Continue reading
Marketing and Podcasts
Had the iPod not been developed what would we call recorded audio programs today? I went to Wikipedia: Podcasting, first known as “audioblogging”, has its roots dating back to the 1980s. With the advent of broadband internet and portable digital … Continue reading
Posted in Brand Advertising, Content Marketing, Digital media, Marketing stuff
Tagged Marketing podcasts, Podcasts
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If you want to work with or for a company try asking them
Throughout my professional career much of my most important work has been done in winning engagements with clients. Yep, I am and always will be a sales guy. Did a chill just go up your spine? “Being in sales is … Continue reading
Stopping my mental pricing bias
Many years ago (ok it was 1983), before he was a big-time star, I saw Jerry Seinfeld do a stand-up routine in Boston. He did a bit that went something like “I can’t compete with my father’s stories about the … Continue reading
Posted in Marketing stuff
Tagged Atlantic Monthly, Blue Apron, Cognitive bias, Jerry Seinfeld, Pricing bias, Spotify Unlimited, Spotify.com, XM Radio
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When it comes to clients who should deliver the bad news?
When you’re involved in a service business it’s no secret that not everything goes right all the time. Making the client aware of the bad news is probably one of the least pleasant things we professionals experience. But in that … Continue reading
