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- The key to survival is embracing your professional struggle October 8, 2019
- Offers that don’t motivate devalue the brand September 5, 2019
- Electronic delivery might be too inexpensive August 15, 2019
- Can brands be built concurrent with taking day-to-day orders? August 8, 2019
- Advertisers first and foremost must do no harm July 31, 2019
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Author Archives: markkolier
The key to survival is embracing your professional struggle
Most mornings I drive to a train station and hop on a commuter train heading to New York City from my town in the suburbs. I have lots and lots of company doing the same thing every day. Sometimes I … Continue reading
Offers that don’t motivate devalue the brand
Upon occasion I guest lecture at some NYC area universities and colleges. I talk about direct marketing and entrepreneurship and ask the students which is most important in direct mail – Creative? List? Offer? Do you know? All are important … Continue reading
Posted in Direct Mail, Marketing stuff, Offers
Tagged Bad offers, But wait there's more, Lyft, Uber, uncompelling offers
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Electronic delivery might be too inexpensive
At the beginning (way back in the 1990’s), when people began to access the World Wide Web, many services were ‘FREE’. Different industries were impacted to varying degrees. Publishers of printed materials like newspapers and magazines can tell you all … Continue reading
Posted in Email marketing, Social Media
Tagged Charging for LinkedIN mail, Sending email, Unsolicited email, USPS email
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Can brands be built concurrent with taking day-to-day orders?
When it comes to marketing, I am first and foremost a direct marketer. In today’s language – I am a D-T-C proponent and advocate. Over the years I’ve worked with companies that have cared little about their brand identity (just … Continue reading
Advertisers first and foremost must do no harm
You’ve heard the expression as part of the Hippocratic Oath to which physicians abide. ‘Primum non nocere’ – First, to do no harm. As it relates to marketing and advertising the basic tenet should hold, but does not always. Since … Continue reading
How monthly subscriptions have infiltrated your life
The publishing site Quartz.com laid off more staff this past week. It’s not that Quartz hasn’t found a revenue model; it has already decided its best revenue future is via monthly subscriptions. Quartz like many others knows that bleeding you … Continue reading
