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Recent Posts
- Reading is faster than podcasts – and everything else October 11, 2018
- Misreported data is useless October 4, 2018
- Why isn’t video calling more popular? September 24, 2018
- An Agency guy’s confession – No tears for Papa John’s August 28, 2018
- Can AI make health-related 911 calls better? August 9, 2018
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Author Archives: markkolier
Misreported data is useless
My post earlier this year on “Bad Data is Worse than No Data” did not address what is likely a larger problem when it comes to auctioning data sets. Under cover of ‘best intentions’, misreported data is misinformation. An example: … Continue reading
Posted in Marketing stuff, Travel
Tagged bad data, Commuting, Metro-North, misreported data, MTA, Train Conductors
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Why isn’t video calling more popular?
Video has a multitude of applications in the professional world and we use it all the time. If a picture is worth a thousand words (or at least it used to be), a video call is worth…more. I’ve always maintained … Continue reading
Posted in Video conferencing
Tagged FaceTime, Google Hangouts, Skype, Video calls, Video conferencing, Zoom.us
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An Agency guy’s confession – No tears for Papa John’s
As a business consultancy and marketing agency I’ve had occasion to work with many different and mostly great clients. In the biz, you’re not supposed to talk about client relationships other than to say how great your clients are and … Continue reading
Posted in Advertising, Human Behavior
Tagged John Schnatter, Organizational behavior, Papa John's
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Can AI make health-related 911 calls better?
Recently I read an interesting article in the Wall Street Journal about the difficulties of recruiting telephone operators for 911 calls. With the U.S. unemployment rate at less than 4% at first I did not understand why it’s difficult to fill … Continue reading
Long live the King? Marketing the Kings of Beers has changed
I recently returned from a six-day trip to Montana. I had never been to Montana before and it’s absolutely spectacular, in July at least. I cannot vouch for January. The photo is from a hotel bar in Three Forks and … Continue reading
Posted in Brand Advertising, Disruption, Marketing stuff
Tagged Budweiser, Coors, Craft beer, Craft brewing, Largest beer companies U.S., Miller
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The Direct-to-Retail model is fading away
If you know anything about direct response marketing, you know that it’s been around for awhile, is currently the rage, and looks and behaves little like it did just ten years ago. In 2008 direct mail had already taken several … Continue reading
