Author Archives: markkolier

About markkolier

Futurist, entrepreneur, left lane driver

Reading is faster than podcasts – and everything else

I’ve come around on Podcasts, (or is it podcasts?), except when it comes to the fact that they are called Podcasts.   A bit more on that later. It’s a well-known fact that people can read faster than they can talk, … Continue reading

Posted in Blogging, Reading | Tagged , , , , | Leave a comment

Misreported data is useless

My post earlier this year on “Bad Data is Worse than No Data” did not address what is likely a larger problem when it comes to auctioning data sets. Under cover of ‘best intentions’, misreported data is misinformation. An example: … Continue reading

Posted in Marketing stuff, Travel | Tagged , , , , , | Leave a comment

Why isn’t video calling more popular?

Video has a multitude of applications in the professional world and we use it all the time. If a picture is worth a thousand words (or at least it used to be), a video call is worth…more. I’ve always maintained … Continue reading

Posted in Video conferencing | Tagged , , , , , | Leave a comment

An Agency guy’s confession – No tears for Papa John’s

As a business consultancy and marketing agency I’ve had occasion to work with many different and mostly great clients. In the biz, you’re not supposed to talk about client relationships other than to say how great your clients are and … Continue reading

Posted in Advertising, Human Behavior | Tagged , , | Leave a comment

Can AI make health-related 911 calls better?

Recently I read an interesting article in the Wall Street Journal about the difficulties of recruiting telephone operators for 911 calls. With the U.S. unemployment rate at less than 4% at first I did not understand why it’s difficult to fill … Continue reading

Posted in AI, Artificial Intelligence, Living in the World Today | Leave a comment

Long live the King? Marketing the Kings of Beers has changed

I recently returned from a six-day trip to Montana. I had never been to Montana before and it’s absolutely spectacular, in July at least. I cannot vouch for January. The photo is from a hotel bar in Three Forks and … Continue reading

Posted in Brand Advertising, Disruption, Marketing stuff | Tagged , , , , , | Leave a comment

The Direct-to-Retail model is fading away

If you know anything about direct response marketing, you know that it’s been around for awhile, is currently the rage, and looks and behaves little like it did just ten years ago. In 2008 direct mail had already taken several … Continue reading

Posted in Direct marketing, Direct response, Direct Response Television, Direct sales, Disruption, E-commerce | Tagged , , , , , , , | Leave a comment