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Recent Posts
- Do I want to buy a Facebook ‘Portal’ device? November 28, 2018
- Direct-to-Consumer marketing is not as easy as it might seem November 13, 2018
- Will smartwatches become ubiquitous? October 29, 2018
- Reading is faster than podcasts – and everything else October 11, 2018
- Misreported data is useless October 4, 2018
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Author Archives: markkolier
Do I want to buy a Facebook ‘Portal’ device?
Having a daughter that lives in a city located almost 1,000 miles away is sometimes frustrating. I miss her and wish I could see her and spend time with her more often. And I know I am in good company … Continue reading
Direct-to-Consumer marketing is not as easy as it might seem
I’ve been involved with DTC for a large part of my career. I met and did some business with Lillian Vernon a good number of years ago, and if you don’t know her or her company you might find that … Continue reading
Posted in Advertising, Direct marketing, Direct response, Direct Response Television, Entrepreneurship
Tagged CBS Chairman, Digital advertising, Dollar Share, DTC marketing, Four hour work week, Harry's Razors, Lillian Vernon, Ripplewood Holdings, Strauss Zelnick, Tim Ferris, Warby Parker, What happened to Les Moonves
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Will smartwatches become ubiquitous?
I don’t know if it’s the same for people living outside of a major urban area, but there are increasing amounts people of all ages wearing smartwatches (and in particular Apple watches). While I am still not a giant fan … Continue reading
Posted in Personal Technology, Technology
Tagged Android Watch, Apple watch, Huawei smartwatch, LG Watch, Samsung watch, Smartwaches, Smartwatch, TomsGuide
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Misreported data is useless
My post earlier this year on “Bad Data is Worse than No Data” did not address what is likely a larger problem when it comes to auctioning data sets. Under cover of ‘best intentions’, misreported data is misinformation. An example: … Continue reading
Posted in Marketing stuff, Travel
Tagged bad data, Commuting, Metro-North, misreported data, MTA, Train Conductors
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Why isn’t video calling more popular?
Video has a multitude of applications in the professional world and we use it all the time. If a picture is worth a thousand words (or at least it used to be), a video call is worth…more. I’ve always maintained … Continue reading
Posted in Video conferencing
Tagged FaceTime, Google Hangouts, Skype, Video calls, Video conferencing, Zoom.us
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An Agency guy’s confession – No tears for Papa John’s
As a business consultancy and marketing agency I’ve had occasion to work with many different and mostly great clients. In the biz, you’re not supposed to talk about client relationships other than to say how great your clients are and … Continue reading
Posted in Advertising, Human Behavior
Tagged John Schnatter, Organizational behavior, Papa John's
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