Author Archives: markkolier

About markkolier

Futurist, entrepreneur, left lane driver

LinkedIn prospecting is becoming much worse than junk mail

Posted on June 19, 2018

A little over a year ago I wrote a post entitled ‘Who are you? And no I’m not going to accept your LinkedIn invitation‘.  The general idea being that random people ask to ‘join my network’ without my knowing anything … Continue reading →

Posted in Jobs, Lead Generation Management, Leadership, LinkedIn | Tagged , , , , | Leave a comment

YouTube was a $1B bargain for Google

Posted on June 11, 2018

Each year Mary Meeker of Kleiner-Perkins has given her viewpoints under the umbrella of ‘Internet Trends’. This year’s report in my estimation would take most people 15 minutes or less to scroll through the deck. I believe it’s worth your … Continue reading →

Posted in Google, Internet news | Tagged , , , , , , | 1 Comment

Man Bites Dove –A dessert so good it needs no advertising

Posted on May 30, 2018

I am thinking about ice cream and not only because we’re past Memorial Day here in the U.S, which is the unofficial beginning of summer… I just really love ice cream, but I also know that ice cream is a … Continue reading →

Posted in Advertising, Grocery marketing | Tagged , , , | Leave a comment

Sometimes an airline gets it right – A Southwest story

Posted on May 14, 2018

The ad above is from 1992.  For me it’s appropriate right now.  Given the recent tragedy aboard a Southwest Airlines jet my timing might have been better but since my experience happened last week it is more relevant now that … Continue reading →

Posted in Airlines, Customer Experiences | Tagged , , , | Leave a comment

U.S. Healthcare begins to go back to go forward – the return of the house call

Posted on April 25, 2018

As an agency working in a variety of aspects and segments of healthcare marketing, our team has acquired a broad view of healthcare marketing. One trend that seems clear is that with the continued growth of healthcare EHR (electronic health … Continue reading →

Posted in Healthcare, Healthcare marketing, Personal Privacy | Tagged , , , , , , , , , , | Leave a comment

Use Google Alerts to be in the know first

Posted on April 12, 2018

I am actually surprised that most people I know, don’t use Google Alerts to keep up with their employers, clients, prospects, and competitors. Google Alerts are emails sent to you when Google finds new results — such as web pages, newspaper … Continue reading →

Posted in Google, Listening | Tagged , , | Leave a comment

Is it all over for Chinese companies doing business in the U.S.?

Posted on April 5, 2018

The recent and present tariff war between the U.S. and China (but not only China), is the most counter-productive thing that could have happened to Sino-American business interests. Yet it’s not as if it’s been clear sailing for Chinese companies … Continue reading →

Posted in China, China Marketing, International business | Tagged , , , , | Leave a comment