Author Archives: markkolier

About markkolier

Futurist, entrepreneur, left lane driver

The key to survival is embracing your professional struggle

Most mornings I drive to a train station and hop on a commuter train heading to New York City from my town in the suburbs. I have lots and lots of company doing the same thing every day. Sometimes I … Continue reading

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Offers that don’t motivate devalue the brand

Upon occasion I guest lecture at some NYC area universities and colleges. I talk about direct marketing and entrepreneurship and ask the students which is most important in direct mail – Creative? List? Offer? Do you know? All are important … Continue reading

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Electronic delivery might be too inexpensive

At the beginning (way back in the 1990’s), when people began to access the World Wide Web, many services were ‘FREE’.   Different industries were impacted to varying degrees. Publishers of printed materials like newspapers and magazines can tell you all … Continue reading

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Can brands be built concurrent with taking day-to-day orders?

When it comes to marketing, I am first and foremost a direct marketer. In today’s language – I am a D-T-C proponent and advocate. Over the years I’ve worked with companies that have cared little about their brand identity (just … Continue reading

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Advertisers first and foremost must do no harm

You’ve heard the expression as part of the Hippocratic Oath to which physicians abide. ‘Primum non nocere’ – First, to do no harm. As it relates to marketing and advertising the basic tenet should hold, but does not always. Since … Continue reading

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How monthly subscriptions have infiltrated your life

The publishing site Quartz.com laid off more staff this past week. It’s not that Quartz hasn’t found a revenue model; it has already decided its best revenue future is via monthly subscriptions. Quartz like many others knows that bleeding you … Continue reading

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Vitamix blenders show how it’s done to build a successful brand

So how does a company like Vitamix proudly charge WAY more for its product than almost all the other market competitors?   Without a substantial advertising budget? In the past Vitamix has run TV spots – but I’ve not seen one … Continue reading

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