Author Archives: markkolier

About markkolier

Futurist, entrepreneur, left lane driver, baseball lover

Major League Baseball’s new rules – A multivariate test that’s doomed to fail

Direct marketers (a group of which I am a proud member) are very familiar with the concept of multivariate testing. For those who may not be completely familiar, multivariate testing is a process by which more than one component or … Continue reading

Posted in Baseball, Direct marketing | Tagged , , , | Leave a comment

There’s a giant difference between professionals and high-level enthusiasts

Most people feel they have an idea of what good marketing looks like even if they aren’t actual professional marketers. As a marketing agency we have ample opportunities to hear from family, friends, and yes, even clients on what a … Continue reading

Posted in Professionalism | Tagged , , , , | 1 Comment

Buy now pay later is better than a Christmas Club account

The hot marketing term this year has a memorable acronym – BNPL. Buy Now Pay later differs from a credit purchase since there’s zero interest charged whether by future monthly installments or future deferred payment of any type. Keep in … Continue reading

Posted in Marketing stuff | Tagged , , , , | Leave a comment

If you’re healthy does your GP doctor ever think about you?

Being in good health is a blessing.  People who are not in good health can have frequent encounters with a variety of doctors/specialists. And then there are many that are not able to afford consistent good quality health care. I … Continue reading

Posted in Healthcare, Healthcare Advertising, Healthcare marketing | Tagged , , | 1 Comment

Prepare your company for possible sale even if you never want to sell

I was a fortunate enough to be part of a Vistage Group for a number of years.  Vistage is comprised of business owners who want to participate in a non-binding peer group that is facilitated by an experienced chairperson. I … Continue reading

Posted in business | Tagged , , , , | Leave a comment

Funnel marketing and low-cost distribution has created message assault!

As a longtime direct response marketer, I’ve often employed regression analysis in order to better understand prospect and customer behavior.  When printed magazines were in their heyday and reader renewal subscriptions were a lifeblood to advertising revenue, regression analysis allowed … Continue reading

Posted in Email marketing, Marketing stuff | Tagged , , | Leave a comment

The U.S. – China Syndrome today

When I think about the interesting and good times I spent traveling in and around China, I have fond memories of the people I met and the places I went.  Admittedly, as a business endeavor, my efforts to help Chinese … Continue reading

Posted in Marketing stuff | Tagged , , | 2 Comments

Let’s help save restaurants but restaurants can also help themselves

We’re more than 8 months into the Covid-19 pandemic, and owner-operated as well as chain restaurants like California Pizza Kitchen and Le Pain Quotidien,have gone bankrupt or out of business altogether. Many other chains are on the brink or worse. … Continue reading

Posted in Marketing stuff | 2 Comments

Commuting, working, eating & living in metro NYC during a mature pandemic

It is safe to say that these are no longer the early stages of the global 2020 Covid-19 pandemic.  I have been asked a number of times ‘what’s is it like in and around New York City?’  Until recently, aside … Continue reading

Posted in Marketing stuff | Tagged , | Leave a comment

Digital natives have an advantage during the Coronavirus pandemic

If you are under 40 you are a digital native.  Most of the under-40 group has been online since at least their teenage years. Having been attached to screens and aspects of the virtual world has made this group much … Continue reading

Posted in Disruption, Living in the World Today, Marketing stuff | Tagged , , | Leave a comment