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- Funnel marketing and low-cost distribution has created message assault! February 17, 2021
- The U.S. – China Syndrome today December 14, 2020
- Let’s help save restaurants but restaurants can also help themselves November 19, 2020
- Commuting, working, eating & living in metro NYC during a mature pandemic September 14, 2020
- Digital natives have an advantage during the Coronavirus pandemic August 24, 2020
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Author Archives: markkolier
Funnel marketing and low-cost distribution has created message assault!
As a longtime direct response marketer, I’ve often employed regression analysis in order to better understand prospect and customer behavior. When printed magazines were in their heyday and reader renewal subscriptions were a lifeblood to advertising revenue, regression analysis allowed … Continue reading
Posted in Email marketing, Marketing stuff
Tagged Email messaging, Funnel marketing, LinkedIn Messaging
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The U.S. – China Syndrome today
When I think about the interesting and good times I spent traveling in and around China, I have fond memories of the people I met and the places I went. Admittedly, as a business endeavor, my efforts to help Chinese … Continue reading
Posted in Marketing stuff
Tagged Chinese view of U.S., U.S. China relations, U.S. China trade war
2 Comments
Let’s help save restaurants but restaurants can also help themselves
We’re more than 8 months into the Covid-19 pandemic, and owner-operated as well as chain restaurants like California Pizza Kitchen and Le Pain Quotidien,have gone bankrupt or out of business altogether. Many other chains are on the brink or worse. … Continue reading
Posted in Marketing stuff
2 Comments
Commuting, working, eating & living in metro NYC during a mature pandemic
It is safe to say that these are no longer the early stages of the global 2020 Covid-19 pandemic. I have been asked a number of times ‘what’s is it like in and around New York City?’ Until recently, aside … Continue reading
Digital natives have an advantage during the Coronavirus pandemic
If you are under 40 you are a digital native. Most of the under-40 group has been online since at least their teenage years. Having been attached to screens and aspects of the virtual world has made this group much … Continue reading
The point I missed about podcasts
A couple of years ago I posted that I liked podcasts well enough but felt that since I could read so much faster than I could listen.. Continue reading
Dining out and going back into the cave
A recent post was about fine dining restaurants and face masks not going well together. Well I have an admission to make. About ten days ago I went to a restaurant. AND I wore pants! My wife and I met … Continue reading
Posted in Marketing stuff
3 Comments
E-mail communication during a Global Pandemic
I belong to two gyms one of which is $10/month and the other in New York City is more expensive but not crazy. I have not been to either gym since March, and I am in no hurry to get … Continue reading
Posted in Communication, Marketing stuff, Professionalism
Tagged business, Communication
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Fine dining and face masks don’t go together
Like many people during the Coronavirus pandemic I’ve missed going out for meals at restaurants. Living in the Greater New York City area offers an unending array of excellent restaurants serving great food from all over the planet. Great and … Continue reading
Posted in Dining, Restaurant Marketing
Tagged Coronavirus restaurants, Dining with masks, Hospitality
2 Comments
Building good teams cannot rely entirely on remote workforces
I was on a Zoom call recently (as are so many people these days), with some long-time friends. The discussion naturally centered around the impacts and effects of Coronavirus on people today and in the future. One of my friends … Continue reading
