Author Archives: markkolier

About markkolier

Futurist, entrepreneur, left lane driver

Hong Kong’s future is pre-ordained

Hong Kong is part of China. That may seem obvious and yet recent news has confirmed for me that the Hong Kong of the not-too-distant future will be nothing like what people remember. Having traveled to Hong Kong more than … Continue reading

Posted in Marketing stuff | Tagged , , , | Leave a comment

Direct response has to go beyond ‘just get the order’

In the classic sense, direct response has always been about getting the first order, meeting or beating breakeven, then keeping that new customer in the funnel long enough to actually make a profit. Keeping customers in for a couple of … Continue reading

Posted in Advertising, Direct marketing, Direct response, Entrepreneurship, Marketing stuff | Tagged , , , , , , , | Leave a comment

Medical Device Marketing and Advertising are two different things

The back and forth between sales and marketing in companies have been around from the start of corporate business enterprises. Our shop has done a great deal of medical device advertising and promotion. We’ve helped internal marketing departments with messaging … Continue reading

Posted in Healthcare, Healthcare Advertising, Healthcare marketing, Marketing stuff | Tagged , , , , , , , | Leave a comment

Wireless earbuds – wearing them and hating them at the same time

You see them everywhere on the streets of Manhattan as well as in and around major cities in the United States. The wireless earpod craze started with the Apple Airpods and Apple as usual has done a very good job … Continue reading

Posted in Consumer Behavior, Customer Experiences, Gadgets, Mobile Communication | Tagged , , , , , , , | Leave a comment

Regional accents and behaviors are declining in the U.S

I recently returned from an annual trip to Myrtle Beach, South Carolina to play golf with what are now friends for more than 20 years. Obviously the South is very different from the Northeast. To add to that I am … Continue reading

Posted in Consumer Attitudes, Consumer Behavior | Tagged , , , , , | Leave a comment

Blue Apron has a tough row to hoe

A couple of years ago I wrote about my ‘mental pricing bias’. I referenced Blue Apron in that post as being emblematic of an interesting service that I did not personally want to make the effort to sustain. Recently Blue … Continue reading

Posted in Continuity marketing, Food marketing, Human Behavior | Tagged , , , | Leave a comment

Candy and Soda manufacturers have to adapt to survive

Much of my work these days is focused on healthcare marketing. What’s become important to keeping me fresh (or fresher) from getting healthcare-stale, are opportunities to work outside the healthcare space. My professional career has certainly had an, ‘adapt or … Continue reading

Posted in Disruption, Grocery marketing, Healthcare, Healthcare Advertising, Healthcare marketing | Tagged , , , , , , , , | Leave a comment