Category Archives: Content Marketing

The democratization of content distribution flattens things

Snapchat (SNAP) is sinking to the bottom of the bowl while Tik-Tok eats its lunch. There are always winners and losers when competing social media platforms (competing for both attention and $) attempt to hold their industry-leader position. When Snapchat … Continue reading

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Marketing and Podcasts

Had the iPod not been developed what would we call recorded audio programs today? I went to Wikipedia: Podcasting, first known as “audioblogging”, has its roots dating back to the 1980s. With the advent of broadband internet and portable digital … Continue reading

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Will AOL’s Tim Armstrong ever find a way to make profitable?

Three years ago I posted that local newspapers needed to change to continue to be relevant.  Three years later not much has changed except that there are fewer local newspapers.   I thought that AOL’s might fill the void (Tim … Continue reading

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Will Maker’s Mark turns a black mark into a winning hand?

Maker’s Mark is one of the best known and most successful brands in the bourbon business. Last week Maker’s Mark was in full backing up mode when the news came out that it was ‘reformulating’ its product due to a … Continue reading

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Ty Cobb – A Hall of Fame content marketer

Marketers talk about ‘content marketing’ as if it is something new and shiny. In fact if you go and sit with a prospective or current client and talk about your agency’s experience in using content marketing to increase brand equity … Continue reading

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