Category Archives: Content Marketing

The democratization of content distribution flattens things

Posted on October 25, 2022 by markkolier

Snapchat (SNAP) is sinking to the bottom of the bowl while Tik-Tok eats its lunch. There are always winners and losers when competing social media platforms (competing for both attention and $) attempt to hold their industry-leader position. When Snapchat … Continue reading →

Posted in Content, Content Marketing, Marketing stuff | Tagged , , , | Leave a comment

Marketing and Podcasts

Posted on September 12, 2017 by markkolier

Had the iPod not been developed what would we call recorded audio programs today? I went to Wikipedia: Podcasting, first known as “audioblogging”, has its roots dating back to the 1980s. With the advent of broadband internet and portable digital … Continue reading →

Posted in Brand Advertising, Content Marketing, Digital media, Marketing stuff | Tagged , | Leave a comment

Will AOL’s Tim Armstrong ever find a way to make Patch.com profitable?

Posted on November 18, 2013 by markkolier

Three years ago I posted that local newspapers needed to change to continue to be relevant.  Three years later not much has changed except that there are fewer local newspapers.   I thought that AOL’s http://www.Patch.com might fill the void (Tim … Continue reading →

Posted in Best business practices, Communication, Community, Content Marketing, Newspapers | Tagged , , , , , , , , , , | 2 Comments

Will Maker’s Mark turns a black mark into a winning hand?

Posted on February 18, 2013 by markkolier

Maker’s Mark is one of the best known and most successful brands in the bourbon business. Last week Maker’s Mark was in full backing up mode when the news came out that it was ‘reformulating’ its product due to a … Continue reading →

Posted in Best business practices, Brand Advertising, Content Marketing, Customer Experiences, Marketing stuff, Media, Social Media | Tagged , , , , , , , , , | Leave a comment

Ty Cobb – A Hall of Fame content marketer

Posted on January 28, 2013 by markkolier

Marketers talk about ‘content marketing’ as if it is something new and shiny. In fact if you go and sit with a prospective or current client and talk about your agency’s experience in using content marketing to increase brand equity … Continue reading →

Posted in Advertising, Communication, Content Marketing, Social Media | Tagged , , , , , , , , , , , | Leave a comment