Tag Archives: content marketing

Ty Cobb – A Hall of Fame content marketer

Marketers talk about ‘content marketing’ as if it is something new and shiny. In fact if you go and sit with a prospective or current client and talk about your agency’s experience in using content marketing to increase brand equity … Continue reading

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Content marketing and keyword rich blogs – a happy marriage for now

Since I do a great deal of writing, some of what I write is to be considered ‘content marketing’. A term that only a few years ago was non-existent. Wikipedia defines content marketing in the following fashion: ‘Content marketing is … Continue reading

Posted in Communication, Marketing stuff | Tagged , , , , | 2 Comments