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Tag Archives: Ad Age
Will Maker’s Mark turns a black mark into a winning hand?
Maker’s Mark is one of the best known and most successful brands in the bourbon business. Last week Maker’s Mark was in full backing up mode when the news came out that it was ‘reformulating’ its product due to a … Continue reading →
Posted in Best business practices, Brand Advertising, Content Marketing, Customer Experiences, Marketing stuff, Media, Social Media
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Tagged Ad Age, Carnival Concordia, Carnival Costa Cruises, Carnival Cruises, Carnival Triumph, Gerry Cahill Carnival Cruises, Guerilla Marketing, Maker's Mark, PR News, Rob Samuels Maker's Mark
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Cold Stone Creamery does not get it any better than Crumbs or Krispy Kreme
Last week I posted on what I felt was a strange and less than good move by Crumbs Bakery to go the route of an IPO. Indulgence based products and services seem to me to be a difficult area to … Continue reading →
Posted in Best business practices, Customer Experiences, Marketing stuff
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Tagged Ad Age, CNBC, Cold Stone Creamery, Crumbs, Frozen Yogurt bars, Krispy Kreme, Steve's Ice Cream
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8 Comments
!?*# Alex Bogusky – he just never got it
BTW I don’t even know the guy (and if you’ve never heard of him he was until recently the chief creative officer and partner in one of the hottest advertising shops in the business – Crispin Porter Bogusky). I’ve never … Continue reading →
Posted in Marketing stuff, Media
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Tagged Ad Age, Ad Agency of the year, Alex Bogusky, BMW, CGSM team, Coke Zero, Crispin Porter Bogusky, Domino's Pizza, Fast Company, Whopper Freakout
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Direct Marketing Association thoughts – is it still relevant?
As I sit in the San Diego Airport waiting to go home I have just spent three nice days in one of America’s nicest cities. I have attended my 22nd DMA conference. This membership organization that began as the Direct … Continue reading →
Posted in Marketing stuff
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Tagged Ad Age, Adweek, Brandweek, direct marketing, DM News, DMA, Global Leaders Forum, San Diego
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The Way I See It - Mark Kolier 