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- Will Chatbots replace marketing experts? May 23, 2023
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- Major League Baseball’s new rules – A multivariate test that’s doomed to fail September 13, 2022
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- Gary on Who really wants to write a check?
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Category Archives: Media
Supercell is the latest fast rising online game fad company
Following is an article from last week’s Wall Street Journal that I found extremely interesting as it relates to the ‘faditzation’ of mobile games. (I have edited it only slightly.) ‘Last week on October 16 Japan’s Softbank Corp. agreed to … Continue reading
Why movie theater chains don’t bother with branding
It’s been a little over a year (almost 14 months) since Chinese owned Wanda Group purchased AMC Cinemas in one of the biggest deals of 2012. While I have posited on why people still go to the movies in a … Continue reading
Google isn’t being evil but maybe a bit greedy
I have a great deal of respect for Google as a company. Their platforms work well for users and have shown the world how cloud computing can be a part of everyday life. As a marketing services company Google AdWords … Continue reading
Super Bowl Ads in Preview – good idea or bad idea?
The trend of releasing ads early that will run on the upcoming Super Bowl began a few years ago. Already this week I’ve seen people commenting on the previews of some of the ads that have been released. Already one … Continue reading
Posted in Advertising, Brand Advertising, Media, Sports Marketing, Super Bowl Advertising, Television advertising Tagged Audi Super Bowl ad, Budweiser Super Bowl ads, Century 21 Super Bowl ads, E-Trade Super Bowl Ads, Merecedes-Benz Super Bowl ad, Previewing Super Bowl ads, Speed Stick Super Bowl Ads, Super Bowl advertisements, Super Bowl XLVII, Taco Bell Super Bowl ads, Volkswagen super bowl ad Leave a comment
At all costs avoid the ‘endless feedback loop of you’
I wrote a post recently about serial cookie deleters in relation to online tracking http://wp.me/pn6jX-Iw. One of the sources I cited was Jeffrey Rosen’s Sunday NY Times article “Who do they think you are” . I also noted a line in … Continue reading
Watching The U.S. Election Coverage was not a great viewer experience
I did not think that I would have any more to write regarding this week’s election once I sat down to watch the election returns Tuesday night. I always have enjoyed watching the Election Day returns. On Tuesday evening I … Continue reading
Hey Sandy – how a catastrophic storm becomes a content marketing opportunity
On Friday I posted http://wp.me/pn6jX-GN about the barrage of campaign ads in advance of U.S. Election Day next week. While the political ad storm continues in full force, right now the East Coast of the U.S. is experiencing what some … Continue reading
Posted in Advertising, Marketing stuff, Media Tagged Ace Hardware, Annie, Big Box Retailers, Frankenstorm, Home Depot, Hurricane Sandy, Lowe's, True Value Hardware 2 Comments