Category Archives: Media

Score one for AOL

Posted on April 16, 2015 by markkolier

As reported in Computerworld  and other media outlets yesterday, AOL announced its new “One by AOL platform, unveiled on Tuesday, promises a consolidated and holistic view of brands’ marketing expenditures and performance across all screens, including TV” Also from the … Continue reading →

Posted in Advertising, Marketing stuff, Media | Tagged , , , , , , , , , , | Leave a comment

Supercell is the latest fast rising online game fad company

Posted on October 24, 2013 by markkolier

Following is an article from last week’s Wall Street Journal that I found extremely interesting as it relates to the ‘faditzation’ of mobile games. (I have edited it only slightly.) ‘Last week on October 16 Japan’s  Softbank Corp. agreed to … Continue reading →

Posted in Best business practices, Innovation, Media, Mobile Communication, Mobile Gaming | Tagged , , , , , , , , , , , | Leave a comment

Ad agencies getting bigger does not mean things will be better for clients

Posted on August 8, 2013 by markkolier

The news of the Publicis/Omnicom merger last week was perhaps the opening act in what might be a series of advertising agency consolidations.   The number one reason Mr. Levy of Publicis and Mr. Wren of Omnicom gave for the merger … Continue reading →

Posted in Advertising, Best business practices, Brand Advertising, Customer Experiences, Digital media, Media | Tagged , , , , , , , , | 4 Comments

Why movie theater chains don’t bother with branding

Posted on July 18, 2013 by markkolier

It’s been a little over a year (almost 14 months) since Chinese owned Wanda Group purchased AMC Cinemas in one of the biggest deals of 2012.  While I have posited on why people still go to the movies in a … Continue reading →

Posted in ads in movies, Living in the World Today, Marketing stuff, Media, Movie theater advertising, Screenvision | Tagged , , , | 4 Comments

Will Maker’s Mark turns a black mark into a winning hand?

Posted on February 18, 2013 by markkolier

Maker’s Mark is one of the best known and most successful brands in the bourbon business. Last week Maker’s Mark was in full backing up mode when the news came out that it was ‘reformulating’ its product due to a … Continue reading →

Posted in Best business practices, Brand Advertising, Content Marketing, Customer Experiences, Marketing stuff, Media, Social Media | Tagged , , , , , , , , , | Leave a comment

Google isn’t being evil but maybe a bit greedy

Posted on February 8, 2013 by markkolier

I have a great deal of respect for Google as a company. Their platforms work well for users and have shown the world how cloud computing can be a part of everyday life. As a marketing services company Google AdWords … Continue reading →

Posted in Advertising, Best business practices, Customer Experiences, Direct marketing, Marketing stuff, Media, Mobile Communication | Tagged , , , , , , , | 3 Comments

Super Bowl Ads in Preview – good idea or bad idea?

Posted on February 1, 2013 by markkolier

The trend of releasing ads early that will run on the upcoming Super Bowl began a few years ago. Already this week I’ve seen people commenting on the previews of some of the ads that have been released.  Already one … Continue reading →

Posted in Advertising, Brand Advertising, Media, Sports Marketing, Super Bowl Advertising, Television advertising | Tagged , , , , , , , , , , | Leave a comment

At all costs avoid the ‘endless feedback loop of you’

Posted on December 10, 2012 by markkolier

I wrote a post recently about serial cookie deleters in relation to online tracking http://wp.me/pn6jX-Iw. One of the sources I cited was Jeffrey Rosen’s Sunday NY Times article “Who do they think you are”  . I also noted a line in … Continue reading →

Posted in Customer Experiences, Entertainment, Innovation, Living in the World Today, Media, Personal Privacy, Technology | Tagged , , , , , , , , | 1 Comment

Watching The U.S. Election Coverage was not a great viewer experience

Posted on November 9, 2012 by markkolier

I did not think that I would have any more to write regarding this week’s election once I sat down to watch the election returns Tuesday night. I always have enjoyed watching the Election Day returns. On Tuesday evening I … Continue reading →

Posted in Customer Experiences, Film and television, Media | Tagged , , , , , , , , , | 8 Comments

Hey Sandy – how a catastrophic storm becomes a content marketing opportunity

Posted on October 27, 2012 by markkolier

On Friday I posted http://wp.me/pn6jX-GN about the barrage of campaign ads in advance of U.S. Election Day next week. While the political ad storm continues in full force, right now the East Coast of the U.S. is experiencing what some … Continue reading →

Posted in Advertising, Marketing stuff, Media | Tagged , , , , , , , | 2 Comments