Category Archives: Media

Score one for AOL

As reported in Computerworld  and other media outlets yesterday, AOL announced its new “One by AOL platform, unveiled on Tuesday, promises a consolidated and holistic view of brands’ marketing expenditures and performance across all screens, including TV” Also from the … Continue reading

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Supercell is the latest fast rising online game fad company

Following is an article from last week’s Wall Street Journal that I found extremely interesting as it relates to the ‘faditzation’ of mobile games. (I have edited it only slightly.) ‘Last week on October 16 Japan’s  Softbank Corp. agreed to … Continue reading

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Ad agencies getting bigger does not mean things will be better for clients

The news of the Publicis/Omnicom merger last week was perhaps the opening act in what might be a series of advertising agency consolidations.   The number one reason Mr. Levy of Publicis and Mr. Wren of Omnicom gave for the merger … Continue reading

Posted in Advertising, Best business practices, Brand Advertising, Customer Experiences, Digital media, Media | Tagged , , , , , , , , | 4 Comments

Why movie theater chains don’t bother with branding

It’s been a little over a year (almost 14 months) since Chinese owned Wanda Group purchased AMC Cinemas in one of the biggest deals of 2012.  While I have posited on why people still go to the movies in a … Continue reading

Posted in ads in movies, Living in the World Today, Marketing stuff, Media, Movie theater advertising, Screenvision | Tagged , , , | 4 Comments

Will Maker’s Mark turns a black mark into a winning hand?

Maker’s Mark is one of the best known and most successful brands in the bourbon business. Last week Maker’s Mark was in full backing up mode when the news came out that it was ‘reformulating’ its product due to a … Continue reading

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Google isn’t being evil but maybe a bit greedy

I have a great deal of respect for Google as a company. Their platforms work well for users and have shown the world how cloud computing can be a part of everyday life. As a marketing services company Google AdWords … Continue reading

Posted in Advertising, Best business practices, Customer Experiences, Direct marketing, Marketing stuff, Media, Mobile Communication | Tagged , , , , , , , | 3 Comments

Super Bowl Ads in Preview – good idea or bad idea?

The trend of releasing ads early that will run on the upcoming Super Bowl began a few years ago. Already this week I’ve seen people commenting on the previews of some of the ads that have been released.  Already one … Continue reading

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