Category Archives: Media

Television commercials as content in Japan – groundbreaking?

It’s my last day in Tokyo on this trip and it’s been an interesting and very enjoyable one. Last night after I returned from a walk and a libation I picked up a can of Chu-hi (why do I love … Continue reading

Posted in Advertising, Brand Advertising, Japanese advertising, Living in the World Today, Marketing stuff, Media | Tagged , , , , , , , , , | Leave a comment

The television upfront buying season – the casino is now open

Various articles regarding this week’s television upfront buying have highlighted rising ad rates. The Wall Street Journal http://on.wsj.com/JAMUAg noted that this week’s annual ‘upfronts’ are kicking into high gear. David Carr in the New York Times http://nyti.ms/JJWaAJ wrote about the … Continue reading

Posted in Advertising, Marketing stuff, Media, Television advertising | Tagged , , , , , , , | 1 Comment

A really cool NBA 2012 Playoff television commercial

Maybe I’ve seen something like it before and cannot remember but the intense ad http://www.youtube.com/watch?v=MZ6N-4p1kLc in which type flashes quickly throughout the 0:30 television spot is highly unusual and highly engaging. I found it haunting and very memorable. For starters … Continue reading

Posted in Advertising, Entertainment, Marketing stuff, Media, Sports Marketing | Tagged , , , , | Leave a comment

Advertising on the side of the road – the brands change but the song remains the same

This week I drove the 750 miles down Interstate 95 from the New York City area into South Carolina. I like driving and don’t make 11 hour drives with any regularity. Since it’s long the scenery is not always riveting … Continue reading

Posted in Advertising, Living in the World Today, Marketing stuff, Media | Tagged , , , , , , , | Leave a comment

5 Things gas stations do to tick me off

With current gas prices in the U.S. averaging just under $4.00/gallon (of course where I live it is more like $4.20) the customer experience of going to the gas station is an already painful one. Many of the nation’s refiners … Continue reading

Posted in Best business practices, Living in the World Today, Media | Tagged , , , , | 2 Comments

The New York Lottery Announcer – He might have the best job ever – but what’s his name?

The New York Lottery began in 1967 and according to Wikipedia its first slogan was “Your Chance of a Lifetime to Help Education”. It has generated over $34 billion in aid to education revenue. It continues to have the highest … Continue reading

Posted in Brand Advertising, Marketing stuff, Media, Uncategorized | Tagged , , , , | 6 Comments

Jeremy Lin has made the New York Knicks ‘America’s Team’

At least for now. Only two years ago a friend of mine was completely joking when he was asked about his favorite pro basketball team (and mine) – the New York Knickerbockers when he said – you mean ‘America’s team?’ … Continue reading

Posted in Community, Living in the World Today, Media | Tagged , , , , , , , , | Leave a comment

Burger King is poised to fall to #3

With McDonald’s continuing to reign as the undisputed heavyweight champion of the world when it comes to burgers/QSR’s, the contest between Burger King and Wendy’s for second place has suddenly become more interesting. Wendy’s is about to surpass Burger King … Continue reading

Posted in Advertising, Marketing stuff, Media | Tagged , , , , , , , , , | Leave a comment

The future of Yahoo.com is cloudy

Carol Bartz has been gone from Yahoo for nearly two months and there has been spotty news on management other than Timothy Morse being named interim CEO and Yahoo founders Jerry Yang and David Filo remaining ‘chief Yahoos’. Wednesday of … Continue reading

Posted in Marketing stuff, Media, Social Media | Tagged , , , , , , , , , , , , , | Leave a comment