Tag Archives: Outdoor advertising

For Billboard advertising you have 7 seconds or less

Since as my partner David likes to say we need to be COG-nostic (not agnostic) when it comes to deciding on the appropriate channel marketing mix OOH (out-of-home) marketing is always considered. As I have written in the past the … Continue reading

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Outdoor advertising in the U.S. has room to grow

Earlier this week I had lunch with a smart OOH (out-of-home advertising) executive.  His company is one of the largest OOH companies in the business. Not all that long ago (twenty years) OOH advertising primarily consisted of billboards and stadium … Continue reading

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Advertising on the side of the road – the brands change but the song remains the same

This week I drove the 750 miles down Interstate 95 from the New York City area into South Carolina. I like driving and don’t make 11 hour drives with any regularity. Since it’s long the scenery is not always riveting … Continue reading

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