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Tag Archives: Starbucks
A great example of branding the right way
Just by the colors and font of the type face my guess is you will know the brand about which I am writing. It’s impressive that without a word mentioning the brand the simple font and color treatment of the … Continue reading
Advertising on the side of the road – the brands change but the song remains the same
This week I drove the 750 miles down Interstate 95 from the New York City area into South Carolina. I like driving and don’t make 11 hour drives with any regularity. Since it’s long the scenery is not always riveting … Continue reading
Starbucks has already become that 3rd place
It’s generally accepted that for most people, home and work are the first two places. For retail establishments like Starbucks and McDonalds (to name just two), the battle to become the most popular 3rd place is never-ending. I’ve expressed my … Continue reading
Foursquare, Loopt, Gowalla and Shopkick – they can be gamed
Having blogged about it a couple of times, I have also been ‘using’ Foursquare’s location based platform to ‘check-in’ over the past five months. I am dubiously proud of being able to claim that I am the ‘Mayor’ of the … Continue reading
Hong Kong – ahead and behind all at the same time
Hong Kong is 12 hours ahead of New York. 15 hours ahead of L.A. and San Francisco. By the time we start our day back in the states it’s evening in Asia (and a bit later than that in Australia). … Continue reading
It’s time for national 24/7 Wi-Fi access – anywhere and anytime
I move around a lot. More and more I rely on my PDA to communicate. But here I am in a Starbucks in NYC having finished a meeting and preparing for another one. I don’t have a Wi-Fi access card … Continue reading
Posted in Customer Experiences, Living in the World Today
Tagged AT & T, Delta, Starbucks, Wi-Fi
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