Tag Archives: Starbucks

A great example of branding the right way

Just by the colors and font of the type face my guess is you will know the brand about which I am writing.   It’s impressive that without a word mentioning the brand the simple font and color treatment of the … Continue reading

Posted in Advertising, Brand Advertising, Marketing stuff | Tagged , , , , , , , | 3 Comments

Another day in Hong Kong at a 3rd place

I’ve been working in a public space (Pacific Coffee Company) nearly the entire day on this last Monday of February 2013.   As usual there are a good number of business meetings going on simultaneously.   This happens in the U.S. as … Continue reading

Posted in Business in China, China, Customer Experiences, Living in the World Today, Mobile Communication, Technology | Tagged , , , , , , , , | 2 Comments

Advertising on the side of the road – the brands change but the song remains the same

This week I drove the 750 miles down Interstate 95 from the New York City area into South Carolina. I like driving and don’t make 11 hour drives with any regularity. Since it’s long the scenery is not always riveting … Continue reading

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Starbucks has already become that 3rd place

It’s generally accepted that for most people, home and work are the first two places. For retail establishments like Starbucks and McDonalds (to name just two), the battle to become the most popular 3rd place is never-ending. I’ve expressed my … Continue reading

Posted in Advertising, Best business practices, Brand Advertising, Community, Customer Experiences, Living in the World Today | Tagged , , , , , | Leave a comment

Foursquare, Loopt, Gowalla and Shopkick – they can be gamed

Having blogged about it a couple of times, I have also been ‘using’ Foursquare’s location based platform to ‘check-in’ over the past five months. I am dubiously proud of being able to claim that I am the ‘Mayor’ of the … Continue reading

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Hong Kong – ahead and behind all at the same time

Hong Kong is 12 hours ahead of New York.  15 hours ahead of L.A. and San Francisco.  By the time we start our day back in the states it’s evening in Asia (and a bit later than that in Australia).   … Continue reading

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It’s time for national 24/7 Wi-Fi access – anywhere and anytime

I move around a lot. More and more I rely on my PDA to communicate. But here I am in a Starbucks in NYC having finished a meeting and preparing for another one. I don’t have a Wi-Fi access card … Continue reading

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