Tag Archives: Foursquare

Social media can and does provide users with true utility in the real world

When people think about all those lost hours on Facebook, Instagram, Snapchat, Twitter, Pinterest, LinkedIn, or any other social network do they think about the true utility or value in passing time engaging on these networks? The answer is a … Continue reading

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Will users like me be saying good-bye to Foursquare?

I’ve written about Foursquare on ten different occasions on this blog since becoming one of the earlier regular users.  Here are two – an early and a later one. Earlier this month Foursquare unveiled its new logo and new business … Continue reading

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A real revenue model for Foursquare

Four years ago I signed up (it did not feel like joining) for Foursquare.  There’s still value in checking into various places – $5 off, a free appetizer, or some other special (free drink etc.) that might be offered upon … Continue reading

Posted in Entertainment, Living in the World Today, Marketing stuff, Networking, Social Media, Technology | Tagged , , , , , | 2 Comments

Foursquare continues to be more than public check-ins

I’ve said for a long time that Foursquare’s location based platform originally based on user check-in’s, is one of the most interesting social media applications around. An article in Wednesday’s Wall Street Journal http://on.wsj.com/IT3IVJ did nothing to dampen my enthusiasm. … Continue reading

Posted in Advertising, Community, Customer Experiences, Innovation, Mobile Communication, Social Media, Technology | Tagged , , , , , | Leave a comment

Ten things about advertising that make me wonder

Stuart Elliot of The New York Times writes the advertising column and periodically has 20 questions about advertising. I decided to come up with a few of my own. 1) Why are there ads in the subway with QR codes … Continue reading

Posted in Advertising, Communication, Marketing stuff, Mobile Communication | Tagged , , , , , , , , | 2 Comments

Mobile phones are no longer the third screen

Having just returned from China and a trip to South Carolina I’ve had to use a mobile phone (it’s a Blackberry Storm) as my primary communication device for nearly two weeks. Although I won’t get into the problems that Research … Continue reading

Posted in Communication, Customer Experiences, Mobile Communication | Tagged , , , , , , , , , , | 1 Comment