Category Archives: Community

Five reasons a football tailgate is all about social networking

Posted on October 30, 2014 by markkolier

Because I am an American I watch football.  Some days I watch too much football.  Well almost.  Yet like most football watching fans I don’t attend many games in person.  There are obvious reasons for that – expense being a … Continue reading →

Posted in 50+ market, Advertising to Millenials, Community, Consumer Behavior, Sports Marketing | Tagged , , , , , | 1 Comment

Amazon gets a Twitch and likes it

Posted on September 4, 2014 by markkolier

The news that Amazon purchased Twitch.tv for nearly a billion dollars last week is now in the category of old news.  It was Amazon’s second largest purchase ever (bonus points if you can recall the largest which was only for … Continue reading →

Posted in Advertising to Millenials, Community, Internet gaming, Sports Marketing | Tagged , , , , , , , , | Leave a comment

Continuity direct marketing in E-books – the song remains the same

Posted on March 13, 2014 by markkolier

For a good portion of my professional career I was involved with continuity direct marketing.   We did work for record clubs like Bertelsmann (and Columbia House) and book clubs like Book of the Month Club.   I learned a great deal … Continue reading →

Posted in Best business practices, Community, Consumer Attitudes, Consumer Behavior, Continuity marketing | Tagged , , , , , , | 2 Comments

Will AOL’s Tim Armstrong ever find a way to make Patch.com profitable?

Posted on November 18, 2013 by markkolier

Three years ago I posted that local newspapers needed to change to continue to be relevant.  Three years later not much has changed except that there are fewer local newspapers.   I thought that AOL’s http://www.Patch.com might fill the void (Tim … Continue reading →

Posted in Best business practices, Communication, Community, Content Marketing, Newspapers | Tagged , , , , , , , , , , | 2 Comments

Even making a little effort can go a long way

Posted on September 9, 2013 by markkolier

Does this seem familiar?   You run into someone that you’ve known for a long time but have not spent time with them in ages.  You briefly catch up and part with the promise that you’ll get together soon.   And then … Continue reading →

Posted in Best business practices, Community, Living in the World Today | Tagged , , | Leave a comment

Paying for membership does not create a community

Posted on August 26, 2013 by markkolier

When you become a member of an organization or club you sometimes have to pay for the privilege.   Think of a health club, beach or golf club, or alumni club from your university.  All require payments in order to remain … Continue reading →

Posted in Communication, Community, Customer Experiences, Living in the World Today | Tagged , , , , , | 2 Comments

New mobile ‘Apperating’ systems are changing the way we use our smart phones

Posted on July 15, 2013 by markkolier

Give Wired Magazine the credit for coming up with the term ‘Apperating system’ as it applies to the home screens and general navigation on smart phone devices.  Writer @ryantate did an excellent job in his June 2013 article, explaining the concept … Continue reading →

Posted in Communication, Community, Mobile Communication, Social Media | Tagged , , , , , , , , , , | 2 Comments

Match.com goes old school – back to board games

Posted on June 20, 2013 by markkolier

An article in Tuesday’s New York Times noted that has it has found a partner in the board game industry.   “On Tuesday, the company began holding what it is calling Stir game nights, where singles gather at bars and restaurants … Continue reading →

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The Kindle Fire can’t be the best that Amazon can do

Posted on June 13, 2013 by markkolier

Even before I had bought the original Kindle in 2007 (this was pre-iPad days if you’ll recall), I had been a longtime fan of Jeff Bezos and Amazon.com.   Back in the 1990’s I bought some Amazon.com stock @ $11/share only … Continue reading →

Posted in Best business practices, Community, Customer Experiences, Innovation, Leadership, Mobile Communication, Technology | Tagged , , , , , , , , , | Leave a comment

What next for Foursquare?

Posted on January 23, 2013 by markkolier

I was a fairly early adopter of Foursquare having joined up in March of 2010. I was particularly interested in how people might use the platform with check-ins and how Foursquare might monetize the platform. Nearly three years later I … Continue reading →

Posted in Advertising, Communication, Community, Customer Experiences, Networking, Social Media, Technology | Tagged , , , , , , , , , , , , | Leave a comment