Category Archives: Sports Marketing

How Pro Sports teams act like startups

I’ve written that even start-up companies need to have a revenue generation model.  The idea that ‘If you build it, they will come” is rarely successful outside of Facebook and LinkedIn.  Startups need to show how their future success prospects … Continue reading

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The Super Bowl XLIX ads that weren’t shown

The reviews are in regarding the TV spots aired during this past Sunday’s Super Bowl. My partner Nader did a great job reviewing the ads on his blog earlier this week. Before the Super Bowl we marketing people like to … Continue reading

Posted in Advertising, Advertising to Millenials, Brand Advertising, Sports Marketing, Super Bowl Advertising, Television advertising | Tagged , , , , | 2 Comments

Five reasons a football tailgate is all about social networking

Because I am an American I watch football.  Some days I watch too much football.  Well almost.  Yet like most football watching fans I don’t attend many games in person.  There are obvious reasons for that – expense being a … Continue reading

Posted in 50+ market, Advertising to Millenials, Community, Consumer Behavior, Sports Marketing | Tagged , , , , , | 1 Comment

Amazon gets a Twitch and likes it

The news that Amazon purchased Twitch.tv for nearly a billion dollars last week is now in the category of old news.  It was Amazon’s second largest purchase ever (bonus points if you can recall the largest which was only for … Continue reading

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People still watch NBC Universal’s coverage of the Winter Olympics even when they know the results

Like many people I watch sports to relax and distract myself from the day to day stresses of my life.   As I have written in the past I have always enjoyed watching the Olympics whether it is the summer or … Continue reading

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Professional tennis could use a few more personalities

Don’t worry I am not going to go all nostalgic here,  even after attending the first day of the U.S. Tennis Open this past Monday for the 37th time in 38 years (or something like that).   Aside from making me … Continue reading

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Major League Baseball is not acting in its own best interests

For those of you who do not know, and per Wikipedia, the Commissioner of Baseball is the chief executive of Major League Baseball (MLB) and its associated minor leagues – a constellation of leagues and clubs known as organized baseball.  Under the direction of the Commissioner, the … Continue reading

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