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- Let’s help save restaurants but restaurants can also help themselves November 19, 2020
- Commuting, working, eating & living in metro NYC during a mature pandemic September 14, 2020
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- The point I missed about podcasts August 3, 2020
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Category Archives: Sports Marketing
How Pro Sports teams act like startups
I’ve written that even start-up companies need to have a revenue generation model. The idea that ‘If you build it, they will come” is rarely successful outside of Facebook and LinkedIn. Startups need to show how their future success prospects … Continue reading
The Super Bowl XLIX ads that weren’t shown
The reviews are in regarding the TV spots aired during this past Sunday’s Super Bowl. My partner Nader did a great job reviewing the ads on his blog earlier this week. Before the Super Bowl we marketing people like to … Continue reading
Five reasons a football tailgate is all about social networking
Because I am an American I watch football. Some days I watch too much football. Well almost. Yet like most football watching fans I don’t attend many games in person. There are obvious reasons for that – expense being a … Continue reading
Amazon gets a Twitch and likes it
The news that Amazon purchased Twitch.tv for nearly a billion dollars last week is now in the category of old news. It was Amazon’s second largest purchase ever (bonus points if you can recall the largest which was only for … Continue reading
People still watch NBC Universal’s coverage of the Winter Olympics even when they know the results
Like many people I watch sports to relax and distract myself from the day to day stresses of my life. As I have written in the past I have always enjoyed watching the Olympics whether it is the summer or … Continue reading
Professional tennis could use a few more personalities
Don’t worry I am not going to go all nostalgic here, even after attending the first day of the U.S. Tennis Open this past Monday for the 37th time in 38 years (or something like that). Aside from making me … Continue reading
Major League Baseball is not acting in its own best interests
For those of you who do not know, and per Wikipedia, the Commissioner of Baseball is the chief executive of Major League Baseball (MLB) and its associated minor leagues – a constellation of leagues and clubs known as organized baseball. Under the direction of the Commissioner, the … Continue reading
Super Bowl Ads in Preview – good idea or bad idea?
The trend of releasing ads early that will run on the upcoming Super Bowl began a few years ago. Already this week I’ve seen people commenting on the previews of some of the ads that have been released. Already one … Continue reading
Posted in Advertising, Brand Advertising, Media, Sports Marketing, Super Bowl Advertising, Television advertising
Tagged Audi Super Bowl ad, Budweiser Super Bowl ads, Century 21 Super Bowl ads, E-Trade Super Bowl Ads, Merecedes-Benz Super Bowl ad, Previewing Super Bowl ads, Speed Stick Super Bowl Ads, Super Bowl advertisements, Super Bowl XLVII, Taco Bell Super Bowl ads, Volkswagen super bowl ad
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The NHL is playing a dangerous game of Russian roulette
In case you weren’t aware the National Hockey League – arguably the highest level hockey league in the world has been subject to an owner’s lockout this entire season. If you are a hockey fan and it seems to you … Continue reading
The option to eliminate NCAA sports is a terrible idea
If you’ve been reading my blog at all over the past couple of years you know I don’t have a lot of love for the NCAA as an organization – http://wp.me/pn6jX-iu. That does not mean that I am not a … Continue reading
Posted in Sports Marketing
Tagged DI, DII, DIII, Eliminating College Sports teams, Mark Emmert, Michigan, NCAA, NCAA Athletics, Notre Dame, Ohio State, USC
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