Category Archives: Sports Marketing

How Pro Sports teams act like startups

Posted on September 20, 2017 by markkolier

I’ve written that even start-up companies need to have a revenue generation model.  The idea that ‘If you build it, they will come” is rarely successful outside of Facebook and LinkedIn.  Startups need to show how their future success prospects … Continue reading →

Posted in Sports Marketing, Start ups | Tagged , , , , , | Leave a comment

The Super Bowl XLIX ads that weren’t shown

Posted on February 5, 2015 by markkolier

The reviews are in regarding the TV spots aired during this past Sunday’s Super Bowl. My partner Nader did a great job reviewing the ads on his blog earlier this week. Before the Super Bowl we marketing people like to … Continue reading →

Posted in Advertising, Advertising to Millenials, Brand Advertising, Sports Marketing, Super Bowl Advertising, Television advertising | Tagged , , , , | 2 Comments

Five reasons a football tailgate is all about social networking

Posted on October 30, 2014 by markkolier

Because I am an American I watch football.  Some days I watch too much football.  Well almost.  Yet like most football watching fans I don’t attend many games in person.  There are obvious reasons for that – expense being a … Continue reading →

Posted in 50+ market, Advertising to Millenials, Community, Consumer Behavior, Sports Marketing | Tagged , , , , , | 1 Comment

Amazon gets a Twitch and likes it

Posted on September 4, 2014 by markkolier

The news that Amazon purchased Twitch.tv for nearly a billion dollars last week is now in the category of old news.  It was Amazon’s second largest purchase ever (bonus points if you can recall the largest which was only for … Continue reading →

Posted in Advertising to Millenials, Community, Internet gaming, Sports Marketing | Tagged , , , , , , , , | Leave a comment

People still watch NBC Universal’s coverage of the Winter Olympics even when they know the results

Posted on February 10, 2014 by markkolier

Like many people I watch sports to relax and distract myself from the day to day stresses of my life.   As I have written in the past I have always enjoyed watching the Olympics whether it is the summer or … Continue reading →

Posted in Advertising, Sports Marketing, Television advertising | Tagged , , , , | Leave a comment

Professional tennis could use a few more personalities

Posted on August 29, 2013 by markkolier

Don’t worry I am not going to go all nostalgic here,  even after attending the first day of the U.S. Tennis Open this past Monday for the 37th time in 38 years (or something like that).   Aside from making me … Continue reading →

Posted in Best business practices, Sports Marketing | Tagged , , , , , , , , , , , , | Leave a comment

Major League Baseball is not acting in its own best interests

Posted on August 5, 2013 by markkolier

For those of you who do not know, and per Wikipedia, the Commissioner of Baseball is the chief executive of Major League Baseball (MLB) and its associated minor leagues – a constellation of leagues and clubs known as organized baseball.  Under the direction of the Commissioner, the … Continue reading →

Posted in Living in the World Today, Marketing stuff, Sports Marketing, Team performance | Tagged , , , , , , | Leave a comment

Super Bowl Ads in Preview – good idea or bad idea?

Posted on February 1, 2013 by markkolier

The trend of releasing ads early that will run on the upcoming Super Bowl began a few years ago. Already this week I’ve seen people commenting on the previews of some of the ads that have been released.  Already one … Continue reading →

Posted in Advertising, Brand Advertising, Media, Sports Marketing, Super Bowl Advertising, Television advertising | Tagged , , , , , , , , , , | Leave a comment

The NHL is playing a dangerous game of Russian roulette

Posted on December 7, 2012 by markkolier

In case you weren’t aware the National Hockey League – arguably the highest level hockey league in the world has been subject to an owner’s lockout this entire season. If you are a hockey fan and it seems to you … Continue reading →

Posted in Customer Experiences, Sports Marketing | Tagged , , , , | Leave a comment

The option to eliminate NCAA sports is a terrible idea

Posted on November 30, 2012 by markkolier

If you’ve been reading my blog at all over the past couple of years you know I don’t have a lot of love for the NCAA as an organization – http://wp.me/pn6jX-iu. That does not mean that I am not a … Continue reading →

Posted in Sports Marketing | Tagged , , , , , , , , , , | 5 Comments