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Category Archives: Television advertising
Did you feel it? $200MM ad spend so far DraftKings and FanDuel
If you’ve turned on your television or walked into any sports bar you cannot fail to have seen the incessant ads for DraftKings and FanDuel. On Tuesday New York State Attorney General Eric Schneiderman shut down the two sites in … Continue reading
Don’t think millennials watch TV commercials? Think again
Are millennials watching television commercials? My informal survey of millennials (a small sample of less than 10) provided a takeaway that millennials DO watch television commercials. Sort of. As we know millennials are the ultimate mult-taskers. Texting, tweeting, and many … Continue reading
Posted in Advertising, Advertising to Millenials, Consumer Behavior, Television advertising
Tagged Generation Z definition, Millennial definition, Millennial watching television, Millennials watching television commercials, social networking while watching television, Texting and watching television, who is watching television commercials
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The Super Bowl XLIX ads that weren’t shown
The reviews are in regarding the TV spots aired during this past Sunday’s Super Bowl. My partner Nader did a great job reviewing the ads on his blog earlier this week. Before the Super Bowl we marketing people like to … Continue reading
Direct Response Television – A mature industry still in the process of growing up
Most of my career has been in and around direct marketing. Sometimes B2B and sometimes B2C. I’ve attended countless conferences over the years although with my extensive background in print and mail dominates and I’ve had not nearly as much … Continue reading
People still watch NBC Universal’s coverage of the Winter Olympics even when they know the results
Like many people I watch sports to relax and distract myself from the day to day stresses of my life. As I have written in the past I have always enjoyed watching the Olympics whether it is the summer or … Continue reading
After twenty years I have finally moved to Mac from PC – mostly
Prior to moving full time this year to an office in midtown Manhattan I had been a dedicated PC platform guy. I always have used and liked (and still do) Microsoft Outlook. Word, PowerPoint and Excel. Sure we had Macs … Continue reading
