Category Archives: Television advertising

‘Please don’t litter’ – a marketing success story

Posted on July 26, 2017 by markkolier

Back in the day (that is when I was much younger), littering was a notable problem in the United States. There were seemingly constant campaigns delivered under the ‘Keep America Beautiful’ organization banner. The crying American Indian “Iron Eyes Cody”: … Continue reading →

Posted in Advertising, Marketing stuff, Television advertising | Tagged , , , , , | Leave a comment

Did you feel it? $200MM ad spend so far DraftKings and FanDuel

Posted on November 12, 2015 by markkolier

If you’ve turned on your television or walked into any sports bar you cannot fail to have seen the incessant ads for DraftKings and FanDuel. On Tuesday New York State Attorney General Eric Schneiderman shut down the two sites in … Continue reading →

Posted in Advertising, Television advertising | Tagged , , , , , , , | Leave a comment

Don’t think millennials watch TV commercials? Think again

Posted on March 5, 2015 by markkolier

Are millennials watching television commercials?  My informal survey of millennials (a small sample of less than 10) provided a takeaway that millennials DO watch television commercials.  Sort of.  As we know millennials are the ultimate mult-taskers.  Texting, tweeting, and many … Continue reading →

Posted in Advertising, Advertising to Millenials, Consumer Behavior, Television advertising | Tagged , , , , , , | Leave a comment

The Super Bowl XLIX ads that weren’t shown

Posted on February 5, 2015 by markkolier

The reviews are in regarding the TV spots aired during this past Sunday’s Super Bowl. My partner Nader did a great job reviewing the ads on his blog earlier this week. Before the Super Bowl we marketing people like to … Continue reading →

Posted in Advertising, Advertising to Millenials, Brand Advertising, Sports Marketing, Super Bowl Advertising, Television advertising | Tagged , , , , | 2 Comments

Direct Response Television – A mature industry still in the process of growing up

Posted on September 22, 2014 by markkolier

Most of my career has been in and around direct marketing. Sometimes B2B and sometimes B2C. I’ve attended countless conferences over the years although with my extensive background in print and mail dominates and I’ve had not nearly as much … Continue reading →

Posted in Direct marketing, Direct Response Television, Marketing stuff, Targeting, Television advertising | Tagged , , , , , , , , , | 2 Comments

People still watch NBC Universal’s coverage of the Winter Olympics even when they know the results

Posted on February 10, 2014 by markkolier

Like many people I watch sports to relax and distract myself from the day to day stresses of my life.   As I have written in the past I have always enjoyed watching the Olympics whether it is the summer or … Continue reading →

Posted in Advertising, Sports Marketing, Television advertising | Tagged , , , , | Leave a comment

After twenty years I have finally moved to Mac from PC – mostly

Posted on November 7, 2013 by markkolier

Prior to moving full time this year to an office in midtown Manhattan I had been a dedicated PC platform guy.  I always have used and liked (and still do) Microsoft Outlook. Word, PowerPoint and Excel.    Sure we had Macs … Continue reading →

Posted in Marketing stuff, Technology, Television advertising | Tagged , , , , , | 1 Comment

Google Chromecast – a wicked right cross to the cable TV industry or a patsy?

Posted on July 29, 2013 by markkolier

When I saw the news last week announcing Google Chromecast’s new plug in wi-fi device the first thing I thought was ‘Could a $35 device really hurt the cable TV industry?’.   Reading @jeffjarvis excellent post http://buzzmachine.com/2013/07/24/googles-tv/  from last week apparently … Continue reading →

Posted in Film and television, Internet television, Mobile Communication, Television advertising | Tagged , , , , , | 2 Comments

AMC’s Mad Men – much more than a soap opera

Posted on May 23, 2013 by markkolier

I tend to put any ongoing serial in the category of being a quasi-soap opera.  Consequently as my family will tell you I have little use or patience for soap operas.  I have had friends refer to Mad Men as … Continue reading →

Posted in Advertising, Television advertising | Tagged , , , , , , , | 2 Comments

Super Bowl Ads in Preview – good idea or bad idea?

Posted on February 1, 2013 by markkolier

The trend of releasing ads early that will run on the upcoming Super Bowl began a few years ago. Already this week I’ve seen people commenting on the previews of some of the ads that have been released.  Already one … Continue reading →

Posted in Advertising, Brand Advertising, Media, Sports Marketing, Super Bowl Advertising, Television advertising | Tagged , , , , , , , , , , | Leave a comment