Category Archives: Targeting

Non-drivers commuting time activities have changed the game

Posted on March 19, 2015 by markkolier

Stories in both the New York Times and Wall Street Journal this week focused on the time Americans take to commute to and from their jobs. In the New York City area a story in the Wall Street Journal highlighted the … Continue reading →

Posted in Best business practices, Living in the World Today, Location based marketing, Targeting, Technology | Tagged , , , , , , | 4 Comments

Direct Response Television – A mature industry still in the process of growing up

Posted on September 22, 2014 by markkolier

Most of my career has been in and around direct marketing. Sometimes B2B and sometimes B2C. I’ve attended countless conferences over the years although with my extensive background in print and mail dominates and I’ve had not nearly as much … Continue reading →

Posted in Direct marketing, Direct Response Television, Marketing stuff, Targeting, Television advertising | Tagged , , , , , , , , , | 2 Comments

Marketers are targeting – what’s it to you?

Posted on July 17, 2014 by markkolier

I hesitated to include what is nearly an entire article even from a venerated newspaper (or content provider?) such as the Wall Street Journal.   However since my partners and I continually discuss the nature of successful advertising, effective targeting is … Continue reading →

Posted in Advertising, Best business practices, Targeting | Tagged , , , , , , | 2 Comments