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Category Archives: Targeting
Non-drivers commuting time activities have changed the game
Stories in both the New York Times and Wall Street Journal this week focused on the time Americans take to commute to and from their jobs. In the New York City area a story in the Wall Street Journal highlighted the … Continue reading
Posted in Best business practices, Living in the World Today, Location based marketing, Targeting, Technology
Tagged Americans commuting, Commuting time, How is commuting different today, How many buses in and out of Port Authority Bus Terminal, Mobile marketing while commuting, Port Authority Bus Terminal improvements, Wall Street Journal
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Direct Response Television – A mature industry still in the process of growing up
Most of my career has been in and around direct marketing. Sometimes B2B and sometimes B2C. I’ve attended countless conferences over the years although with my extensive background in print and mail dominates and I’ve had not nearly as much … Continue reading
The Way I See It - Mark Kolier 