Tag Archives: ad targeting

Marketers are targeting – what’s it to you?

I hesitated to include what is nearly an entire article even from a venerated newspaper (or content provider?) such as the Wall Street Journal.   However since my partners and I continually discuss the nature of successful advertising, effective targeting is … Continue reading

Posted in Advertising, Best business practices, Targeting | Tagged , , , , , , | 2 Comments

Where are the ads for McDonald’s, Burger King and Wendy’s?

I don’t watch a lot of network television (or television in general) and even less in the summer. When I do watch it is to relax and aside from a couple of favorite shows on cable, I primarily watch sports … Continue reading

Posted in Marketing stuff | Tagged , , , , , | 3 Comments