I don’t watch a lot of network television (or television in general) and even less in the summer. When I do watch it is to relax and aside from a couple of favorite shows on cable, I primarily watch sports on networks and local and national cable channels. I do read a few national magazines and am an inveterate reader of newspapers (yes I know SO old school).
Over the weekend when I was flipping through the channels before heading out I saw the network baseball game and golf tournament. For some reason my thoughts drifted to fast food and realized that I had not seen an ad on television for McDonald’s, Burger King, or Wendy’s for a long time. Thinking more about it I don’t recall seeing them on page in magazines either or even hearing any of them on the radio. And by the way I watched a good amount of the Primetime Emmy’s last night and did not see one ad for any of them.
The last I recall hearing about any of them was the cheeky McDonald’s ad about the dollar that is hungry and what you can do with it. That might have been earlier this month so it’s likely that I just have not been listening to radio all that much lately.
I asked around to a couple of people if they were familiar with any ad campaigns for any of the big three burger leaders (actually McDonald’s is way far out in here so putting them in the same conversation would thrill Burger King and Wendy’s). Nobody I talked to could name any campaign.
Could the targeting be THAT good? Are the big three running ads in places of which I am not aware? I’m not one to eat in fast food restaurants any more than a handful of times a year. And I understand that I am far from the target audience in age or demographics. But I cannot remember any time where I had no idea of any of the campaigns run by the fast food outlets. Maybe they scale back campaigns in a big way in the summer time and are readying a deluge for the fall? With football season around the corner I could see that.
But what gives here? Am I missing the boat entirely? Are you aware of current ad campaigns run by McDonald’s, Burger King or Wendy’s? Oh and I don’t miss Jared at all thank you very much….
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I saw an ad last night for McD’s dollar breakfast menu, but I was up very late rebuilding one of our computers, so it may have been at a very odd time.
I am guessing that with College Football starting this weekend I will be tired of ads from the big three by Sunday. Thanks for the comment Pete.