Category Archives: Best business practices

The Long Tail of Old Jobs

There aren’t many but there are still a few horse-drawn carriages on the streets of New York City – a somewhat controversial subject between Mayor DeBlasio, animal rights activists, and the owners of stables on the city’s west side. The … Continue reading

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Slide presentations are not about how smart you look

Most business professionals today need to have at least some basic skills in PowerPoint or some other presentation format. I know this because personally I am pretty lousy at creating attractive and interesting PPTs. The one thing I do keep … Continue reading

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When things go wrong, it’s ok to be angry but be a pro

When it comes to athletics, there’s a big difference between being an amateur and a being a professional.   Some amateurs can be highly capable and every bit as good as a professional. What separates them from professionals is that they … Continue reading

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Apple Watch is an interruptive device

Last week I ranted about unwanted LinkedIn invitations. I had a few interesting conversations with readers. So now I turn my sights on the Apple Watch, which has been around for nearly two years. I know quite a few people … Continue reading

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Marketing 101 – Use evidence of success to drive decisions

Data-driven marketing, Big Data, and all the related terms should be at the forefront of the minds of marketers.  73% of all digital spending in 2016 will be purchased programmatically.   http://www.pymnts.com/news/retail/2016/is-the-future-of-advertising-already-here/. Do more of what works, less of what … Continue reading

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Who really wants to write a check?

My daughter who moved to the Midwest earlier this year is moving into a new apartment and was asked to provide a check. She’d only written a few and had to ask ‘how do I write a check again?’   While … Continue reading

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‘Let’s start a company’ isn’t child’s play

I can almost picture it in my mind. Two seven-year olds are having a play date. Kids still do that right?   One says to the other “Let’s play the startup game” OK! I’ll play the founder CEO and you can … Continue reading

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