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- Will Chatbots replace marketing experts? May 23, 2023
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Category Archives: Best business practices
The key to survival is embracing your professional struggle
Most mornings I drive to a train station and hop on a commuter train heading to New York City from my town in the suburbs. I have lots and lots of company doing the same thing every day. Sometimes I … Continue reading
When doing nothing means doing something
I am increasingly conscious of when I am doing nothing. Meditation can come in a variety of methods and forms. The constancy of being engaged with something, anything, can lead to a downward spiral of that never-ending ability to do … Continue reading
What’s so wrong with being a niche business?
I’ve written about Blackberry a number of times since I started this blog but not since 2012 when I wrote – I’m waving bye-bye to Blackberry. I noted the features were awful, the battery life was poor, and the two-year … Continue reading
Sleep as business currency
I recently finished UC Berkeley Neuroscientist and Professor Matthew Walker’s interesting book Why We Sleep: The New Science of Sleep and Dreams. I’m particularly interested in how much people sleep (or don’t sleep) and have written a few blog posts … Continue reading
When it comes to clients who should deliver the bad news?
When you’re involved in a service business it’s no secret that not everything goes right all the time. Making the client aware of the bad news is probably one of the least pleasant things we professionals experience. But in that … Continue reading
The Long Tail of Old Jobs
There aren’t many but there are still a few horse-drawn carriages on the streets of New York City – a somewhat controversial subject between Mayor DeBlasio, animal rights activists, and the owners of stables on the city’s west side. The … Continue reading
Slide presentations are not about how smart you look
Most business professionals today need to have at least some basic skills in PowerPoint or some other presentation format. I know this because personally I am pretty lousy at creating attractive and interesting PPTs. The one thing I do keep … Continue reading
When things go wrong, it’s ok to be angry but be a pro
When it comes to athletics, there’s a big difference between being an amateur and a being a professional. Some amateurs can be highly capable and every bit as good as a professional. What separates them from professionals is that they … Continue reading
Apple Watch is an interruptive device
Last week I ranted about unwanted LinkedIn invitations. I had a few interesting conversations with readers. So now I turn my sights on the Apple Watch, which has been around for nearly two years. I know quite a few people … Continue reading
Marketing 101 – Use evidence of success to drive decisions
Data-driven marketing, Big Data, and all the related terms should be at the forefront of the minds of marketers. 73% of all digital spending in 2016 will be purchased programmatically. http://www.pymnts.com/news/retail/2016/is-the-future-of-advertising-already-here/. Do more of what works, less of what … Continue reading