Tag Archives: Behavioral Targeting

Marketers are targeting – what’s it to you?

I hesitated to include what is nearly an entire article even from a venerated newspaper (or content provider?) such as the Wall Street Journal.   However since my partners and I continually discuss the nature of successful advertising, effective targeting is … Continue reading

Posted in Advertising, Best business practices, Targeting | Tagged , , , , , , | 2 Comments

Creepiness vs. Irrelevance

Will 2010 be the year of behavioral targeting?   The Obama administration is focused on ensuring customer (and prospect) privacy.   In and of itself it is an admirable platform.    Credit, loans and banking are moving online.  Digital marketing of mortgages, credit … Continue reading

Posted in Customer Experiences, Living in the World Today, Marketing stuff | Tagged , , | 1 Comment