Tag Archives: Wal-mart

Direct Response Television – A mature industry still in the process of growing up

Posted on September 22, 2014 by

Most of my career has been in and around direct marketing. Sometimes B2B and sometimes B2C. I’ve attended countless conferences over the years although with my extensive background in print and mail dominates and I’ve had not nearly as much … Continue reading →

Posted in Direct marketing, Direct Response Television, Marketing stuff, Targeting, Television advertising | Tagged , , , , , , , , , | 2 Comments

Generic brands don’t always mean the lowest price

Posted on February 1, 2012 by

In the era of stretching a paycheck, generic brands have moved from the fringes to the mainstream. Every day people consider the value of purchasing a ‘non-brand’ when visiting a supermarket, or big box retailer like Costco, Target or Wal-Mart. … Continue reading →

Posted in Advertising, Brand Advertising, Customer Experiences, Living in the World Today, Marketing stuff | Tagged , , , , , , | Leave a comment

For the moment Wal-mart is doing the right thing

Posted on June 7, 2010 by

One story that caught my eye last week was the one reported last Thursday http://nyti.ms/cdKHnH where Wal-Mart is planning to offer eligible employees 15% price reductions on college tuition at American Public University (www.apus.edu) which is a for-profit online university. … Continue reading →

Posted in Customer Experiences, Living in the World Today | Tagged , , , | Leave a comment

Social media and Internet censorship in the office will not make things better

Posted on April 13, 2010 by

I heard a radio spot yesterday from Barracuda Networks. Their offer is to help companies make their workers more productive by blocking/firewalling them from websites and social networks that (as the ad infers) detract from employee productivity and company profits. … Continue reading →

Posted in Living in the World Today, Marketing stuff, Social Media | Tagged , , , , , , , , | Leave a comment