Category Archives: Brand Advertising

B2B marketers need to be more concerned about their own brand image

As a strategy and marketing agency owner I am constantly on the lookout for what I see as good effective marketing efforts versus what is not. Since we work in both the B2C area as well as B2B areas, (as … Continue reading

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Gap learns a few things from Zara – me too

I read a very interesting article in this week’s Wall Street Journal – As Gap Struggles, Its Analytical CEO Prizes Data Over Design Khadeeja Safdar’s November 28th WSJ article: I was quite surprised to learn that in terms of market … Continue reading

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Dollar Shave again shows the power of direct marketing

My eyes opened wide when I saw the news last week that Dollar Shave Club was sold to packaged goods giant Unilever for $1B. I knew Dollar Shave was disruptive and a fairly new company (five years old). I did … Continue reading

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New York City Oyster Bar Restaurant has a brand for the ages

The restaurant business is notably challenging. You’ve probably heard statistics like 90% + of all restaurants fail – apparently not true according to recent studies done by Professor Dr. HG Parsa. In fact Prof. Parsa also offers that 59% of … Continue reading

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The Food Network Airport Restaurant Brand Fail

If you have watched Cable or Satellite television in the U.S. in the past few years you are at least somewhat aware of the Food Network. Not being an avid watcher I am aware of shows like Cutthroat Kitchen, Chopped … Continue reading

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What if accessing the Web was completely a VR experience?

Since the dawn of the Internet era (a keyboard and a screen), users have had to stare at a screen and enter by way of typing or voice, commands that direct the user to the desired destination. It’s worked out … Continue reading

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U.S. luxury retailers want to go out for Chinese

This past Tuesday morning I attended an interesting session at the SUNY Confucius Institute for Business in midtown Manhattan. I was invited by my friend and colleague Michael Zakkour of Tompkins International (who is co-author of the 2014 book China’s … Continue reading

Posted in Brand Advertising, Business in Asia, Business in China, China, China Marketing, Consumer Behavior, Luxury Marketing | Tagged , , , , | Leave a comment