Category Archives: Brand Advertising

Can brands be built concurrent with taking day-to-day orders?

Posted on August 8, 2019 by markkolier

When it comes to marketing, I am first and foremost a direct marketer. In today’s language – I am a D-T-C proponent and advocate. Over the years I’ve worked with companies that have cared little about their brand identity (just … Continue reading →

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Long live the King? Marketing the Kings of Beers has changed

Posted on August 1, 2018 by markkolier

I recently returned from a six-day trip to Montana. I had never been to Montana before and it’s absolutely spectacular, in July at least. I cannot vouch for January. The photo is from a hotel bar in Three Forks and … Continue reading →

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Marketing and Podcasts

Posted on September 12, 2017 by markkolier

Had the iPod not been developed what would we call recorded audio programs today? I went to Wikipedia: Podcasting, first known as “audioblogging”, has its roots dating back to the 1980s. With the advent of broadband internet and portable digital … Continue reading →

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B2B marketers need to be more concerned about their own brand image

Posted on April 25, 2017 by markkolier

As a strategy and marketing agency owner I am constantly on the lookout for what I see as good effective marketing efforts versus what is not. Since we work in both the B2C area as well as B2B areas, (as … Continue reading →

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Gap learns a few things from Zara – me too

Posted on December 1, 2016 by markkolier

I read a very interesting article in this week’s Wall Street Journal – As Gap Struggles, Its Analytical CEO Prizes Data Over Design Khadeeja Safdar’s November 28th WSJ article: I was quite surprised to learn that in terms of market … Continue reading →

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Dollar Shave again shows the power of direct marketing

Posted on July 28, 2016 by markkolier

My eyes opened wide when I saw the news last week that Dollar Shave Club was sold to packaged goods giant Unilever for $1B. I knew Dollar Shave was disruptive and a fairly new company (five years old). I did … Continue reading →

Posted in Brand Advertising, Digital media, Direct marketing | Tagged , , , , | 1 Comment

New York City Oyster Bar Restaurant has a brand for the ages

Posted on June 23, 2016 by markkolier

The restaurant business is notably challenging. You’ve probably heard statistics like 90% + of all restaurants fail – apparently not true according to recent studies done by Professor Dr. HG Parsa. In fact Prof. Parsa also offers that 59% of … Continue reading →

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The Food Network Airport Restaurant Brand Fail

Posted on December 3, 2015 by markkolier

If you have watched Cable or Satellite television in the U.S. in the past few years you are at least somewhat aware of the Food Network. Not being an avid watcher I am aware of shows like Cutthroat Kitchen, Chopped … Continue reading →

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What if accessing the Web was completely a VR experience?

Posted on October 15, 2015 by markkolier

Since the dawn of the Internet era (a keyboard and a screen), users have had to stare at a screen and enter by way of typing or voice, commands that direct the user to the desired destination. It’s worked out … Continue reading →

Posted in Advertising, Advertising to Millenials, Brand Advertising, Consumer Behavior, Internet Shopping, Marketing stuff | Tagged , , , | Leave a comment

U.S. luxury retailers want to go out for Chinese

Posted on July 30, 2015 by markkolier

This past Tuesday morning I attended an interesting session at the SUNY Confucius Institute for Business in midtown Manhattan. I was invited by my friend and colleague Michael Zakkour of Tompkins International (who is co-author of the 2014 book China’s … Continue reading →

Posted in Brand Advertising, Business in Asia, Business in China, China, China Marketing, Consumer Behavior, Luxury Marketing | Tagged , , , , | Leave a comment