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- The democratization of content distribution flattens things October 25, 2022
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Category Archives: Brand Advertising
When it comes to marketing, I am first and foremost a direct marketer. In today’s language – I am a D-T-C proponent and advocate. Over the years I’ve worked with companies that have cared little about their brand identity (just … Continue reading
I recently returned from a six-day trip to Montana. I had never been to Montana before and it’s absolutely spectacular, in July at least. I cannot vouch for January. The photo is from a hotel bar in Three Forks and … Continue reading
Had the iPod not been developed what would we call recorded audio programs today? I went to Wikipedia: Podcasting, first known as “audioblogging”, has its roots dating back to the 1980s. With the advent of broadband internet and portable digital … Continue reading
As a strategy and marketing agency owner I am constantly on the lookout for what I see as good effective marketing efforts versus what is not. Since we work in both the B2C area as well as B2B areas, (as … Continue reading
I read a very interesting article in this week’s Wall Street Journal – As Gap Struggles, Its Analytical CEO Prizes Data Over Design Khadeeja Safdar’s November 28th WSJ article: I was quite surprised to learn that in terms of market … Continue reading
My eyes opened wide when I saw the news last week that Dollar Shave Club was sold to packaged goods giant Unilever for $1B. I knew Dollar Shave was disruptive and a fairly new company (five years old). I did … Continue reading
The restaurant business is notably challenging. You’ve probably heard statistics like 90% + of all restaurants fail – apparently not true according to recent studies done by Professor Dr. HG Parsa. In fact Prof. Parsa also offers that 59% of … Continue reading
If you have watched Cable or Satellite television in the U.S. in the past few years you are at least somewhat aware of the Food Network. Not being an avid watcher I am aware of shows like Cutthroat Kitchen, Chopped … Continue reading
Since the dawn of the Internet era (a keyboard and a screen), users have had to stare at a screen and enter by way of typing or voice, commands that direct the user to the desired destination. It’s worked out … Continue reading
This past Tuesday morning I attended an interesting session at the SUNY Confucius Institute for Business in midtown Manhattan. I was invited by my friend and colleague Michael Zakkour of Tompkins International (who is co-author of the 2014 book China’s … Continue reading