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Category Archives: China Marketing
Is it all over for Chinese companies doing business in the U.S.?
The recent and present tariff war between the U.S. and China (but not only China), is the most counter-productive thing that could have happened to Sino-American business interests. Yet it’s not as if it’s been clear sailing for Chinese companies … Continue reading
Why it’s more important now than ever to help build trust between U.S. and Chinese businesses
It’s not only because the leaders of the two countries are promoting Nationalist agendas. In the 3 years since I last visited China, Chinese President Xi Jinping has consolidated his power, which was further enhanced by his actions at the … Continue reading
How U.S. Millennials are like Chinese tourists
U.S. Millennials clearly behave differently than their mostly Baby Boomer and Gen X parents. What I have observed from many millennials is a different value system when it comes to how they like to spend their time as opposed to … Continue reading
Chinese dance troupe Shen Yun is a big digital advertiser in the USA
If you live in or around any major city in the U.S. you’re are likely to have seen advertising for something called Shen Yun which appears to be some sort of Chinese dance troupe along the lines of Cirque du … Continue reading
1111 – Is it Singles Day again already?
Watching a secondary holiday having been ‘born’ is seldom compelling. Most of the holidays on the U.S. calendar were created before I was born. I know there’s a Grandparent’s Day (I had no idea when and looked it up – … Continue reading
U.S. luxury retailers want to go out for Chinese
This past Tuesday morning I attended an interesting session at the SUNY Confucius Institute for Business in midtown Manhattan. I was invited by my friend and colleague Michael Zakkour of Tompkins International (who is co-author of the 2014 book China’s … Continue reading
Three things that could derail Alibaba’s master plan
Having had Alibaba.com as a recent client (helping them in the U.S.), I have had several years to watch its development. A couple of years ago I visited the campus in Hangzhou which is both one of the oldest as … Continue reading
China will have to be known for high quality products
Last summer I wrote about the idea that few Chinese companies have embraced a dedication to making best-in-class products. In my many visits to factories in China over the past five years I was almost universally asked about quality control … Continue reading
Singles Day in China and the future of Chinese brand development
Earlier this week you might have heard about China’s incredible ‘Singles Day’ sales of not quite US $6 billion that occurred this past Monday 11-11. Alibaba (full disclosure a recent client) has promoted this ‘holiday’ since 2009. Last year on Nov. … Continue reading
The Way I See It - Mark Kolier 