Category Archives: China Marketing

Why it’s more important now than ever to help build trust between U.S. and Chinese businesses

It’s not only because the leaders of the two countries are promoting Nationalist agendas. In the 3 years since I last visited China, Chinese President Xi Jinping has consolidated his power, which was further enhanced by his actions at the … Continue reading

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How U.S. Millennials are like Chinese tourists

U.S. Millennials clearly behave differently than their mostly Baby Boomer and Gen X parents. What I have observed from many millennials is a different value system when it comes to how they like to spend their time as opposed to … Continue reading

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Chinese dance troupe Shen Yun is a big digital advertiser in the USA

If you live in or around any major city in the U.S. you’re are likely to have seen advertising for something called Shen Yun which appears to be some sort of Chinese dance troupe along the lines of Cirque du … Continue reading

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1111 – Is it Singles Day again already?

Watching a secondary holiday having been ‘born’ is seldom compelling. Most of the holidays on the U.S. calendar were created before I was born. I know there’s a Grandparent’s Day (I had no idea when and looked it up – … Continue reading

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U.S. luxury retailers want to go out for Chinese

This past Tuesday morning I attended an interesting session at the SUNY Confucius Institute for Business in midtown Manhattan. I was invited by my friend and colleague Michael Zakkour of Tompkins International (who is co-author of the 2014 book China’s … Continue reading

Posted in Brand Advertising, Business in Asia, Business in China, China, China Marketing, Consumer Behavior, Luxury Marketing | Tagged , , , , | Leave a comment

Three things that could derail Alibaba’s master plan

Having had Alibaba.com as a recent client (helping them in the U.S.), I have had several years to watch its development.  A couple of years ago I visited the campus in Hangzhou which is both one of the oldest as … Continue reading

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China will have to be known for high quality products

Last summer I wrote about the idea that few Chinese companies have embraced a dedication to making best-in-class products.   In my many visits to factories in China over the past five years I was almost universally asked about quality control … Continue reading

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