Tag Archives: Singles Day Sales China

1111 – Is it Singles Day again already?

Watching a secondary holiday having been ‘born’ is seldom compelling. Most of the holidays on the U.S. calendar were created before I was born. I know there’s a Grandparent’s Day (I had no idea when and looked it up – … Continue reading

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Singles Day in China and the future of Chinese brand development

Earlier this week you might have heard about China’s incredible ‘Singles Day’ sales of not quite US $6 billion that occurred this past Monday 11-11.    Alibaba (full disclosure a recent client) has promoted this ‘holiday’ since 2009.  Last year on Nov. … Continue reading

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