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Category Archives: Digital media
Marketing and Podcasts
Had the iPod not been developed what would we call recorded audio programs today? I went to Wikipedia: Podcasting, first known as “audioblogging”, has its roots dating back to the 1980s. With the advent of broadband internet and portable digital … Continue reading
Posted in Brand Advertising, Content Marketing, Digital media, Marketing stuff Tagged Marketing podcasts, Podcasts Leave a comment
Dollar Shave again shows the power of direct marketing
My eyes opened wide when I saw the news last week that Dollar Shave Club was sold to packaged goods giant Unilever for $1B. I knew Dollar Shave was disruptive and a fairly new company (five years old). I did … Continue reading
Chinese dance troupe Shen Yun is a big digital advertiser in the USA
If you live in or around any major city in the U.S. you’re are likely to have seen advertising for something called Shen Yun which appears to be some sort of Chinese dance troupe along the lines of Cirque du … Continue reading
Under-18 student data should be sacred
When I was really young I really believed that PF Flyers would make me “Run Faster, Jump Higher!), and had I had the ability to purchase I would have purchased as many pairs as possible. Fortunately my mother knew better … Continue reading
Can digital display advertising have a positive ROI?
Spoiler alert. The answer is it depends. Taking a broader view it’s a concept that (to me) seemed laughable since banners and display ads first came into being. Digital display has always been more about brand advancement and staying top … Continue reading
Direct marketing week in New York City – Integrated Marketing week and DMA Echo awards
I’ve attended countless editions of direct marketing shows over the years. For many years the spring show in New York City was called Direct Marketing Days. (Actually it was originally Direct Marketing Day). Way back in the 1980’s and 1990’s … Continue reading
Posted in Advertising, Best business practices, Data driven marketing, Digital media, Direct Mail, Direct marketing, Email marketing, Marketing stuff Tagged Direct Marketing Association, Direct Marketing Awards, Direct Marketing conferences, DMA Echo awards, DMDNY, Echo Awards, IMW, Integrated Marketing Week Leave a comment
Are you marketing to customer prospects or customer suspects?
By now most people are aware that Facebook likes, retweets on Twitter and recommendations on Linked In don’t pave a smooth road to customer acquisition. We’d all like that to be the case but it simply isn’t a linear equation. … Continue reading
Posted in Advertising, Best business practices, Data collection, Data driven marketing, Digital media, Direct Mail, Direct marketing Tagged Marketing suspects and prospects, More likes equals more customers?, Renewal mailings, Value of Facebook likes, Value of LinkedIn recommendations, Value of Retweets Leave a comment