Category Archives: Digital media

Marketing and Podcasts

Had the iPod not been developed what would we call recorded audio programs today? I went to Wikipedia: Podcasting, first known as “audioblogging”, has its roots dating back to the 1980s. With the advent of broadband internet and portable digital … Continue reading

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Dollar Shave again shows the power of direct marketing

My eyes opened wide when I saw the news last week that Dollar Shave Club was sold to packaged goods giant Unilever for $1B. I knew Dollar Shave was disruptive and a fairly new company (five years old). I did … Continue reading

Posted in Brand Advertising, Digital media, Direct marketing | Tagged , , , , | 1 Comment

Chinese dance troupe Shen Yun is a big digital advertiser in the USA

If you live in or around any major city in the U.S. you’re are likely to have seen advertising for something called Shen Yun which appears to be some sort of Chinese dance troupe along the lines of Cirque du … Continue reading

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Under-18 student data should be sacred

When I was really young I really believed that PF Flyers would make me “Run Faster, Jump Higher!), and had I had the ability to purchase I would have purchased as many pairs as possible. Fortunately my mother knew better … Continue reading

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What if Twitter isn’t an effective marketing platform?

On Wednesday May 6, it was reported in the Wall Street Journal that Twitter’s CFO Anthony Noto has also been named CMO of the company. From the article in Wednesday’s WSJ: “The changes also come as Twitter’s management, led by … Continue reading

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Can digital display advertising have a positive ROI?

Spoiler alert. The answer is it depends. Taking a broader view it’s a concept that (to me) seemed laughable since banners and display ads first came into being. Digital display has always been more about brand advancement and staying top … Continue reading

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Two fingers in a Tumblr – Yahoo has something to cheer about

              On Wednesday this week the New York Times reported that Yahoo CEO Marissa Mayer said that Yahoo had ‘strong third-quarter financial performance on Tuesday, breaking a pattern of revenue declines and posting profits … Continue reading

Posted in Blogging, Digital media, Social Media | Tagged , , , , , , | 2 Comments