Category Archives: Digital media

Marketing and Podcasts

Posted on September 12, 2017 by markkolier

Had the iPod not been developed what would we call recorded audio programs today? I went to Wikipedia: Podcasting, first known as “audioblogging”, has its roots dating back to the 1980s. With the advent of broadband internet and portable digital … Continue reading →

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Dollar Shave again shows the power of direct marketing

Posted on July 28, 2016 by markkolier

My eyes opened wide when I saw the news last week that Dollar Shave Club was sold to packaged goods giant Unilever for $1B. I knew Dollar Shave was disruptive and a fairly new company (five years old). I did … Continue reading →

Posted in Brand Advertising, Digital media, Direct marketing | Tagged , , , , | 1 Comment

Chinese dance troupe Shen Yun is a big digital advertiser in the USA

Posted on February 4, 2016 by markkolier

If you live in or around any major city in the U.S. you’re are likely to have seen advertising for something called Shen Yun which appears to be some sort of Chinese dance troupe along the lines of Cirque du … Continue reading →

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Under-18 student data should be sacred

Posted on September 3, 2015 by markkolier

When I was really young I really believed that PF Flyers would make me “Run Faster, Jump Higher!), and had I had the ability to purchase I would have purchased as many pairs as possible. Fortunately my mother knew better … Continue reading →

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What if Twitter isn’t an effective marketing platform?

Posted on May 7, 2015 by markkolier

On Wednesday May 6, it was reported in the Wall Street Journal that Twitter’s CFO Anthony Noto has also been named CMO of the company. From the article in Wednesday’s WSJ: “The changes also come as Twitter’s management, led by … Continue reading →

Posted in Digital media, Social Media | Tagged , , , , , , , , , | 1 Comment

Can digital display advertising have a positive ROI?

Posted on January 22, 2015 by markkolier

Spoiler alert. The answer is it depends. Taking a broader view it’s a concept that (to me) seemed laughable since banners and display ads first came into being. Digital display has always been more about brand advancement and staying top … Continue reading →

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Two fingers in a Tumblr – Yahoo has something to cheer about

Posted on October 23, 2014 by markkolier

              On Wednesday this week the New York Times reported that Yahoo CEO Marissa Mayer said that Yahoo had ‘strong third-quarter financial performance on Tuesday, breaking a pattern of revenue declines and posting profits … Continue reading →

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Direct marketing week in New York City – Integrated Marketing week and DMA Echo awards

Posted on June 10, 2014 by markkolier

I’ve attended countless editions of direct marketing shows over the years.  For many years the spring show in New York City was called Direct Marketing Days.  (Actually it was originally Direct Marketing Day).   Way back in the 1980’s and 1990’s … Continue reading →

Posted in Advertising, Best business practices, Data driven marketing, Digital media, Direct Mail, Direct marketing, Email marketing, Marketing stuff | Tagged , , , , , , , | Leave a comment

Are you marketing to customer prospects or customer suspects?

Posted on May 28, 2014 by markkolier

By now most people are aware that Facebook likes, retweets on Twitter and recommendations on Linked In don’t pave a smooth road to customer acquisition.    We’d all like that to be the case but it simply isn’t a linear equation. … Continue reading →

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When will Foursquare sell you your own data?

Posted on October 14, 2013 by markkolier

I am still checking in on Foursquare.   I’m not entirely sure why I do, but it’s become part of my daily routine.   Earlier this year Foursquare received $451 million in additional funding.   According to Forbes Magazine and an article by Jeff … Continue reading →

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