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Tag Archives: Marketing suspects and prospects
Are you marketing to customer prospects or customer suspects?
By now most people are aware that Facebook likes, retweets on Twitter and recommendations on Linked In don’t pave a smooth road to customer acquisition. We’d all like that to be the case but it simply isn’t a linear equation. … Continue reading
Posted in Advertising, Best business practices, Data collection, Data driven marketing, Digital media, Direct Mail, Direct marketing
Tagged Marketing suspects and prospects, More likes equals more customers?, Renewal mailings, Value of Facebook likes, Value of LinkedIn recommendations, Value of Retweets
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