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- Major League Baseball’s new rules – A multivariate test that’s doomed to fail September 13, 2022
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Category Archives: Data driven marketing
Last week’s Election Day here in the United States was a bad day for data modelers, not to mention data overall. One thing that interested me (and many people) very much was that almost EVERYONE got it wrong. As we … Continue reading
When I was really young I really believed that PF Flyers would make me “Run Faster, Jump Higher!), and had I had the ability to purchase I would have purchased as many pairs as possible. Fortunately my mother knew better … Continue reading
Spoiler alert. The answer is it depends. Taking a broader view it’s a concept that (to me) seemed laughable since banners and display ads first came into being. Digital display has always been more about brand advancement and staying top … Continue reading
Smart direct marketers have been doing evidenced-based marketing for a very long time. Yet even with the use of old school matrixes prior to the rise of spreadsheet marketing, a fair amount of experienced based intuition would be employed. What … Continue reading
I’ve attended countless editions of direct marketing shows over the years. For many years the spring show in New York City was called Direct Marketing Days. (Actually it was originally Direct Marketing Day). Way back in the 1980’s and 1990’s … Continue reading
I’ve been saying for many years that digital marketing IS direct marketing. People on mobile devices or desktop and laptop computers are having one-to-one device interactions. Most prospective customers who provide contact information do so in order to receive content, … Continue reading
The Wall Street Journal wrote about it last Thursday January 30th in an article entitled ‘How a Family Tragedy Landed on a Retailer’s Mailing’ Forbes wrote about it the week prior – ‘OfficeMax Blames Data Broker For ‘Daughter Killed in Car … Continue reading