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Category Archives: Data driven marketing
Bad data is worse than no data
Last week’s Election Day here in the United States was a bad day for data modelers, not to mention data overall. One thing that interested me (and many people) very much was that almost EVERYONE got it wrong. As we … Continue reading
Posted in Data collection, Data driven marketing
Tagged 2016 election, bad data, Data, data modeling, verfiied data
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Under-18 student data should be sacred
When I was really young I really believed that PF Flyers would make me “Run Faster, Jump Higher!), and had I had the ability to purchase I would have purchased as many pairs as possible. Fortunately my mother knew better … Continue reading
Sharing customer data with third parties –companies should think about it
I received the following email from Pinterest this past Monday – Hi there, Soon, we’ll launch buyable Pins to U.S. Pinners on iPhone and iPad. Today, we’re rolling out a few updates to our Privacy Policy to help you understand … Continue reading
Can digital display advertising have a positive ROI?
Spoiler alert. The answer is it depends. Taking a broader view it’s a concept that (to me) seemed laughable since banners and display ads first came into being. Digital display has always been more about brand advancement and staying top … Continue reading
Marketing intuition – overrated or underrated?
Smart direct marketers have been doing evidenced-based marketing for a very long time. Yet even with the use of old school matrixes prior to the rise of spreadsheet marketing, a fair amount of experienced based intuition would be employed. What … Continue reading
Posted in Advertising, Best business practices, Data driven marketing, Marketing stuff
Tagged Counting cards in blackjack, Daniel Khaneman, Data-fueled marketing, Google Analytics, Intuition Marketing, Marketing intuition, System 1 and System 2, Thinking Fast and Slow, using data in marketing
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Direct marketing week in New York City – Integrated Marketing week and DMA Echo awards
I’ve attended countless editions of direct marketing shows over the years. For many years the spring show in New York City was called Direct Marketing Days. (Actually it was originally Direct Marketing Day). Way back in the 1980’s and 1990’s … Continue reading
Posted in Advertising, Best business practices, Data driven marketing, Digital media, Direct Mail, Direct marketing, Email marketing, Marketing stuff
Tagged Direct Marketing Association, Direct Marketing Awards, Direct Marketing conferences, DMA Echo awards, DMDNY, Echo Awards, IMW, Integrated Marketing Week
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Are you marketing to customer prospects or customer suspects?
By now most people are aware that Facebook likes, retweets on Twitter and recommendations on Linked In don’t pave a smooth road to customer acquisition. We’d all like that to be the case but it simply isn’t a linear equation. … Continue reading
Posted in Advertising, Best business practices, Data collection, Data driven marketing, Digital media, Direct Mail, Direct marketing
Tagged Marketing suspects and prospects, More likes equals more customers?, Renewal mailings, Value of Facebook likes, Value of LinkedIn recommendations, Value of Retweets
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Are you doing enough to motivate your prospective customers?
I’ve been saying for many years that digital marketing IS direct marketing. People on mobile devices or desktop and laptop computers are having one-to-one device interactions. Most prospective customers who provide contact information do so in order to receive content, … Continue reading
Customer Data Profile Appending – the genie is already out of the bottle
The Wall Street Journal wrote about it last Thursday January 30th in an article entitled ‘How a Family Tragedy Landed on a Retailer’s Mailing’ Forbes wrote about it the week prior – ‘OfficeMax Blames Data Broker For ‘Daughter Killed in Car … Continue reading
Posted in Advertising, Best business practices, Consumer Behavior, Data collection, Data driven marketing, Marketing stuff, Technology
Tagged Building customer profiles, customer data, Data appending, data broker blamed, Forbes.com article on daughter killed in car crash, Office Max blaming data broker
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When will Foursquare sell you your own data?
I am still checking in on Foursquare. I’m not entirely sure why I do, but it’s become part of my daily routine. Earlier this year Foursquare received $451 million in additional funding. According to Forbes Magazine and an article by Jeff … Continue reading
The Way I See It - Mark Kolier 