Tag Archives: Daniel Khaneman

23 books I finished in 2016

There’s a part of me that believes ‘You are what you read”.   Some years ago I realized that I was not reading much aside from magazines, newspapers, and marketing and advertising industry articles.   I set a goal to read 2 … Continue reading

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Marketing intuition – overrated or underrated?

Smart direct marketers have been doing evidenced-based marketing for a very long time. Yet even with the use of old school matrixes prior to the rise of spreadsheet marketing, a fair amount of experienced based intuition would be employed. What … Continue reading

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