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Tag Archives: Direct Marketing Association
Direct marketing week in New York City – Integrated Marketing week and DMA Echo awards
I’ve attended countless editions of direct marketing shows over the years. For many years the spring show in New York City was called Direct Marketing Days. (Actually it was originally Direct Marketing Day). Way back in the 1980’s and 1990’s … Continue reading
Posted in Advertising, Best business practices, Data driven marketing, Digital media, Direct Mail, Direct marketing, Email marketing, Marketing stuff
Tagged Direct Marketing Association, Direct Marketing Awards, Direct Marketing conferences, DMA Echo awards, DMDNY, Echo Awards, IMW, Integrated Marketing Week
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The Direct Marketing Association Annual Convention – DOA?
I have attended more than twenty Direct Marketing Association conferences. But I gave up going to the conference two years ago after my then-company won a DMA Innovation award for a Twitter campaign at the 2011 DMA Boston event. Four … Continue reading
Advertising today – pardon the interruption
I spent the day today as a judging chair for the first round of the 2011 Direct Marketing Association (DMA) International Echo awards at the DMA headquarters in New York City. I’ve been judging the Echo awards for something like … Continue reading
New York’s Toy Fair is big – but not fun
I went to the Jacob Javits Center yesterday and attended my first Toy Fair in a really long time. In fact the last time I went to Toy Fair it was in the Flatiron District at 200 Fifth Avenue so … Continue reading
Consumers say ‘Dont track on me’
I saw an article last week in the DM News http://bit.ly/euzIOK noting that two-thirds of “consumers oppose online behavioral tracking and targeted advertising based on it, according to a Gallup/USAToday poll conducted earlier this month. Consumers were surveyed about the … Continue reading
