- Hong Kong’s future is pre-ordained June 13, 2019
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- Regional accents and behaviors are declining in the U.S May 8, 2019
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Category Archives: Direct Mail
I went to see a good friend participate as a panelist at a local direct marketing association HVDMA business lunch today. I was a member of the association for a number of years and generally enjoyed seeing and talking with … Continue reading
Customer acquisition via email is a tricky business. In the (B2C) business-to-consumer segment positive ROI is particularly difficult to achieve. (B2B) business-to-business marketers have considerably more success for a myriad of reasons that include higher price points for products and … Continue reading
I’ve attended countless editions of direct marketing shows over the years. For many years the spring show in New York City was called Direct Marketing Days. (Actually it was originally Direct Marketing Day). Way back in the 1980’s and 1990’s … Continue reading
I spent more than twenty-eight years working on print and mail (and inserted) projects. In addition I have not been in a printing facility for almost a year and miss the smell of alcohol, ink and paper. While I don’t … Continue reading