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Category Archives: Direct Mail
Offers that don’t motivate devalue the brand
Upon occasion I guest lecture at some NYC area universities and colleges. I talk about direct marketing and entrepreneurship and ask the students which is most important in direct mail – Creative? List? Offer? Do you know? All are important … Continue reading
Posted in Direct Mail, Marketing stuff, Offers
Tagged Bad offers, But wait there's more, Lyft, Uber, uncompelling offers
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Experienced direct mail professionals should make great internet marketers
I went to see a good friend participate as a panelist at a local direct marketing association HVDMA business lunch today. I was a member of the association for a number of years and generally enjoyed seeing and talking with … Continue reading
Direct marketing week in New York City – Integrated Marketing week and DMA Echo awards
I’ve attended countless editions of direct marketing shows over the years. For many years the spring show in New York City was called Direct Marketing Days. (Actually it was originally Direct Marketing Day). Way back in the 1980’s and 1990’s … Continue reading
Posted in Advertising, Best business practices, Data driven marketing, Digital media, Direct Mail, Direct marketing, Email marketing, Marketing stuff
Tagged Direct Marketing Association, Direct Marketing Awards, Direct Marketing conferences, DMA Echo awards, DMDNY, Echo Awards, IMW, Integrated Marketing Week
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Are you marketing to customer prospects or customer suspects?
By now most people are aware that Facebook likes, retweets on Twitter and recommendations on Linked In don’t pave a smooth road to customer acquisition. We’d all like that to be the case but it simply isn’t a linear equation. … Continue reading
Posted in Advertising, Best business practices, Data collection, Data driven marketing, Digital media, Direct Mail, Direct marketing
Tagged Marketing suspects and prospects, More likes equals more customers?, Renewal mailings, Value of Facebook likes, Value of LinkedIn recommendations, Value of Retweets
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Advertising print and mail – the incredible shrinking channel
I spent more than twenty-eight years working on print and mail (and inserted) projects. In addition I have not been in a printing facility for almost a year and miss the smell of alcohol, ink and paper. While I don’t … Continue reading
I’m a new mover yet marketers are ignoring me
Having been in the direct marketing business for more than twenty five years I (like nearly all of my colleagues), am all too familiar with new mover data and its value to marketers. For those unfamiliar with direct marketing – … Continue reading
The Way I See It - Mark Kolier 