Category Archives: Direct Mail

Offers that don’t motivate devalue the brand

Posted on September 5, 2019 by markkolier

Upon occasion I guest lecture at some NYC area universities and colleges. I talk about direct marketing and entrepreneurship and ask the students which is most important in direct mail – Creative? List? Offer? Do you know? All are important … Continue reading →

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Experienced direct mail professionals should make great internet marketers

Posted on March 26, 2015 by markkolier

I went to see a good friend participate as a panelist at a local direct marketing association HVDMA business lunch today. I was a member of the association for a number of years and generally enjoyed seeing and talking with … Continue reading →

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Money right under your nose – your business data assets are valuable to other marketers

Posted on July 2, 2014 by markkolier

Customer acquisition via email is a tricky business.  In the (B2C) business-to-consumer segment positive ROI is particularly difficult to achieve.   (B2B) business-to-business marketers have considerably more success for a myriad of reasons that include higher price points for products and … Continue reading →

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Direct marketing week in New York City – Integrated Marketing week and DMA Echo awards

Posted on June 10, 2014 by markkolier

I’ve attended countless editions of direct marketing shows over the years.  For many years the spring show in New York City was called Direct Marketing Days.  (Actually it was originally Direct Marketing Day).   Way back in the 1980’s and 1990’s … Continue reading →

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Are you marketing to customer prospects or customer suspects?

Posted on May 28, 2014 by markkolier

By now most people are aware that Facebook likes, retweets on Twitter and recommendations on Linked In don’t pave a smooth road to customer acquisition.    We’d all like that to be the case but it simply isn’t a linear equation. … Continue reading →

Posted in Advertising, Best business practices, Data collection, Data driven marketing, Digital media, Direct Mail, Direct marketing | Tagged , , , , , | Leave a comment

Advertising print and mail – the incredible shrinking channel

Posted on September 26, 2013 by markkolier

I spent more than twenty-eight years working on print and mail (and inserted) projects.   In addition I have not been in a printing facility for almost a year and miss the smell of alcohol, ink and paper.  While I don’t … Continue reading →

Posted in Advertising, Advertising to Millenials, Best business practices, Direct Mail, Direct marketing, Printing & Mailing | Tagged , , , , | Leave a comment

I’m a new mover yet marketers are ignoring me

Posted on November 30, 2011 by markkolier

Having been in the direct marketing business for more than twenty five years I (like nearly all of my colleagues), am all too familiar with new mover data and its value to marketers. For those unfamiliar with direct marketing – … Continue reading →

Posted in Advertising, Direct Mail, Marketing stuff | Tagged , , , , | 5 Comments