-
Recent Posts
- The key to survival is embracing your professional struggle October 8, 2019
- Offers that don’t motivate devalue the brand September 5, 2019
- Electronic delivery might be too inexpensive August 15, 2019
- Can brands be built concurrent with taking day-to-day orders? August 8, 2019
- Advertisers first and foremost must do no harm July 31, 2019
Topic Categories
Post Archive
Recent Comments
- markkolier on The New York Lottery Announcer – He might have the best job ever – but what’s his name?
- Steve S. on The New York Lottery Announcer – He might have the best job ever – but what’s his name?
- markkolier on The New York Lottery Announcer – He might have the best job ever – but what’s his name?
- Barry Sullivan on The New York Lottery Announcer – He might have the best job ever – but what’s his name?
- Tom on YouTube was a $1B bargain for Google
Interesting Blogs
- Baseball History Comes Alive!
- Five Lifetimes
- Attila Ovari
- Little White Dog inc.
- Doug Garnett's Blog
- Chats & Gadgets
- World Of Innovations
- The Unrepentant Recalcitrant
- cklamblog
- The Blog of Author Tim Ferriss
- Asian Food 101
- Bucket List Publications
- From the Foredeck of the Titanic
- Hiking Photography
- Marketing Thingy
- The Baggage Handler
- Everywhere Once
- China Mail Daily
- Learn Chinese Business
- asdfasdfafsdasdfasdasdf.wordpress.com/
Category Archives: Direct Mail
Offers that don’t motivate devalue the brand
Upon occasion I guest lecture at some NYC area universities and colleges. I talk about direct marketing and entrepreneurship and ask the students which is most important in direct mail – Creative? List? Offer? Do you know? All are important … Continue reading
Posted in Direct Mail, Marketing stuff, Offers
Tagged Bad offers, But wait there's more, Lyft, Uber, uncompelling offers
Leave a comment
Experienced direct mail professionals should make great internet marketers
I went to see a good friend participate as a panelist at a local direct marketing association HVDMA business lunch today. I was a member of the association for a number of years and generally enjoyed seeing and talking with … Continue reading
Direct marketing week in New York City – Integrated Marketing week and DMA Echo awards
I’ve attended countless editions of direct marketing shows over the years. For many years the spring show in New York City was called Direct Marketing Days. (Actually it was originally Direct Marketing Day). Way back in the 1980’s and 1990’s … Continue reading
Posted in Advertising, Best business practices, Data driven marketing, Digital media, Direct Mail, Direct marketing, Email marketing, Marketing stuff
Tagged Direct Marketing Association, Direct Marketing Awards, Direct Marketing conferences, DMA Echo awards, DMDNY, Echo Awards, IMW, Integrated Marketing Week
Leave a comment
Are you marketing to customer prospects or customer suspects?
By now most people are aware that Facebook likes, retweets on Twitter and recommendations on Linked In don’t pave a smooth road to customer acquisition. We’d all like that to be the case but it simply isn’t a linear equation. … Continue reading
Posted in Advertising, Best business practices, Data collection, Data driven marketing, Digital media, Direct Mail, Direct marketing
Tagged Marketing suspects and prospects, More likes equals more customers?, Renewal mailings, Value of Facebook likes, Value of LinkedIn recommendations, Value of Retweets
Leave a comment
Advertising print and mail – the incredible shrinking channel
I spent more than twenty-eight years working on print and mail (and inserted) projects. In addition I have not been in a printing facility for almost a year and miss the smell of alcohol, ink and paper. While I don’t … Continue reading
I’m a new mover yet marketers are ignoring me
Having been in the direct marketing business for more than twenty five years I (like nearly all of my colleagues), am all too familiar with new mover data and its value to marketers. For those unfamiliar with direct marketing – … Continue reading
